Transcript Document
Idea Sharing … online Unleashing the power of employee collaboration 7/21/2015 Unleashing the power of idea sharing online • Digital age opens a new frontier for business effectiveness • Evolution from the ‘ol suggestion box … to a cyber age of instant learning, involving, sharing, improving • Company cultures are evolving, too … • Golden era of three-way communication Communicators often lead the way ... making a difference … focusing social media tools on specific business objectives Unleashing the power of idea sharing online Why is idea sharing important? • It’s a ‘secret weapon’ that creates competitive advantage • Improves SPEED, efficiency, service, innovation, focus • Ignites employee engagement, cultural change • Creates momentum for winning Unleashing the power of idea sharing online What’s happening elsewhere … • Rogers ‘You Improve’ … home-grown, focused • Dell’s ‘Employee Storm’ … 45% participate daily, brainstorm solutions to problems, products • Best Buy ‘Idea X’ … customers interact with employees; widespread wikis • Kraft Foodii … 110 Jell-O name ideas in 24 hrs. • Finning’s ‘Big Ideas, Big Solutions’ … integrates onsite discussion with CEO blog Unleashing the power of idea sharing online What communication, HR pros say … “Communicating at employees just doesn’t work anymore.” – Jennifer Rock, Best Buy “Communicators are moving from crafting the content to facilitating the discussion.” – Sharon MacIntosh, PepsiCo “Collaboration is a business imperative. That imperative comes first. Social media as a solution is 2nd.” – Diane Terrell, FedEx “What people think of as collaboration can be much bigger ... We continue to push the limits.” – Julie Grzeda, GE Unleashing the power of idea sharing online Where do YOU go from here? • Get in the game NOW … > Read up, examine your organization’s internal potential > Build a program linked to organization needs and goals > Learn from communication peers who have done it… LEAD! Push the limits … make a difference for your organization … and yourself