Transcript Maximizing Social Media

CRD Webinar
th
August 16 , 2016
Who am I?
• Originally from Mexico
• Been in Mississippi 13 years
• Community economic
development Extension
specialist
• Emphasis on technology
adoption
Why write the book?
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Consistent issues
Similar solutions
Increase awareness
Spur conversations
Book overview
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Chapter 1 – Introduction
Chapter 2 – What is the digital age?
Chapter 3 – Transforming landscape
Chapter 4 – Not all is great
Chapter 5 – OK, so what?
Community Economic Development
• Community development (CD) = social & community
• Economic development (ED) = business & industry
• CD + ED = CED (community economic development)
• CED allows residents to mobilize and build assets to
improve their quality of life in a sustainable way
Community Economic Development
• Technical assistance
• Self-help (asset-mapping)
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CARE model
Creative class
Community capitals
Cluster-based economic development
Reaching 100 million users worldwide
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Telephone 75 years
Mobile phone 16 years
World Wide Web 7 years
Facebook 4.5 years
Instagram 2 years
Source: Twitter user @ValaAfshar; ITU; Statista; BCG Research
The Digital Economy
• This year it employs 32 million+ people than in 2010
• By 2020, will reach $6.6 trillion in G-20 economies
• Real threat to economic growth: digital divide
Source: Boston Consulting Group
Digital Age Characteristics
• Exponential
• Digital
• Combinatorial
• Disruptive
Source: Brynjolfsson, E. & McAfee, A. (2013), The Second Machine Age; McQuivey,
J. (2013). Digital Disruption – Unleashing the Next Wave of Innovation
Exponential, huh?
If a VW 1971 Beetle improved as did computer chips …
• Would reach 300,000 mph
• Fuel economy of 2 million mpg
• Would cost 4 cents
Source: Thomas Friedman, New York Times
Digitization, huh?
• Internet of Everything (IoE)
• “Physical world can now be digitized, monitored,
measured, and optimized.” – Project Syndicate
• At least 50 billion devices will be
connected by 2020 – Cisco (2014)
• “IoE is a $19 trillion global opportunity
over the next decade” – Cisco (2014)
• Up to $11 trillion annual economic impact
in 2025 – McKinsey (2015)
Combinatorial, huh?
• Technology lag
• Artificial Intelligence
• Deep learning algorithms
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Zero to expert in 8 hours
X-rays & CT scans
Skin cancer
Breakout arcade game
Electrify  Cognify
Digital Disruption
• Digital mindset
• Exploit digital platforms
• Listen to digital consumers/residents
• Mostly EVERYONE has the tools to market, test, refine,
and eventually disrupt an industry
Source: McQuivey, J. (2013). Digital Disruption – Unleashing
the Next Wave of Innovation
Innovation
• Using knowledge to create new products, services,
or processes
• Collaboration, collaboration, collaboration
• BEFORE: density of people and resources
• TODAY: virtual collaboration or open innovation
Economic landscape shifting
Industrial Economy
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Geographic proximity
The bigger, the better
Tied to office, factory
Mass production
Digital Economy
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Decentralization
Economic gardening
Work from anywhere
Open innovation
Digital Globalization
• Global goods trade has flattened
• Cross-border capital flows have declined
• Digital flows—nonexistent 15 years ago—have a
larger impact on GDP than centuries-old goods trade
• Trade was once confined to advanced economies
and large multinational companies
• Today digital globalization has opened the door to
developing countries, small companies and startups, and billions of individuals
Source: McKinsey Global Institute. Digital Globalization: The New Era of Global Flows. March 2016
Digital age makes possible …
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Quality education (badges)
Crowdfunding / crowdsourcing
Search/apply for jobs
Telecommuting/telework
Visual communications (holograms)
Virtual reality/augmented reality
Telehealth & telemedicine
Enhance downtowns & retail
To be continued …
Digital Divide
• Divide between those with access
and know how versus those without
access or know how
• Equivalent to not knowing how to
read or write 150 years ago
• We’ve been down this road before …
Do I need faster Internet?
… is like asking …
Do I need electricity when I
already use candles?
That selfie generation …
Not all is great …
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Not a silver-bullet
Cyber-wars
Big Brother
Profitable Privacy
Inequality
21st Century Institutions
Digital age makes possible …
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Quality education (badges)
Crowdfunding / crowdsourcing
Search/apply for jobs
Telecommuting/telework
Visual communications (holograms)
Virtual reality/augmented reality
Telehealth & telemedicine
Enhance downtowns & retail
To be continued …
Change is not easy …
Intelligent Community Indicators
Broadband
Knowledge
Workforce
Advocacy
Innovation
Sustainability
Digital
Equality
Intelligent Community Outreach Process
(ICOP)
Awareness
Checklist
(Assetmapping)
Implement &
Document
Recognize
Contact Information
Dr. Roberto Gallardo
Associate Extension Professor & Leader
MSU Extension Intelligent Community Institute
Website: http://ici.msucares.com
Twitter: @robertoge
Email: [email protected]