Transcript Going Beyond Engagement Talk:

ROI Communication
Capabilities Presentation
August 2007
Communication
As
Fundamental
Essential
old as for to
Increasingly
is…
civilization
who
how we are
interact
important
to
business
success
“Ask a group of employees
about communication at
work… You will soon
discover that communication
is like the air they breathe.
It’s the climate they work in
and the process by which
work gets done.”
Roger D’Aprix
Author and Internal
Communications Pioneer
ROI Communication Capabilities Presentation
August 2007
2
Communication Matters
And we are passionate
about it
We are
ROI Communication
ROI Communication Capabilities Presentation
August 2007
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About ROI Communication
We are an internal communication consulting firm focused
on helping large organizations adapt and succeed in times
of change.
We work with our clients to design and execute proactive
communication strategies that engage employees,
enhance leadership credibility, and improve business
performance.
• The ROI team is composed of more than 60
professionals with experience at the highest levels of
business, government and the media
• We are a dynamic company committed to excellence
and integrity in everything we do
ROI Communication Capabilities Presentation
August 2007
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Our Tools and Capabilities
Audience Segmentation
Intranets
Pulse Surveys
Blogs
Journey Maps
RSS Feeds
Communication Audits
Manager Toolkits
Social Networking
Communication Coaching
Meeting Facilitation
Speechwriting
Event Planning
Message Development
Surveys
Focus Groups
Print Collateral
Webcasts
Instructional Design
Podcasts
Webinars
Interim Staffing
Project Management
Wikis
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What We Do
Change
communication
Communication
strategy and
planning
Internal
branding
Employee
engagement
Communicating
business strategy
Leader and
manager
communication
Communication
governance
Communication
measurement
Interim
staffing
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Change Communication
Our work with you
Outcome
• Articulate leadership’s vision
An organization
where
Are
you surfing the wave
of
everyone understands the
• Tell the story with honesty and
change and is ready to get
clarity
organizational
change?
on board
• Align messaging
• Create communication and
engagement strategies that
move employees from
awareness through behavior
change
• Guide managers to lead the
change
• Gather metrics that illustrate
and track business results
June 2007
ROI Communication Capabilities Presentation
August 2007
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Communication Strategy and Planning
Our work with you
• Engage teams in an interactive
process to capture current state and
create the future state vision
• Perform a communication audit and
stakeholder analysis
• Create strategic project plan to
orchestrate the process with clear
definition of dates, vehicles and
accountabilities
Outcome
Are
you planting the
A strategy
plan to achieve
seeds
to and
develop
an
measurable communications
integrated
that engage employees and
strengthen the business
communication
strategy?
• Draft messages and action plans
that drive understanding and
behavior change
• Define leaders’ and managers’
communication roles
• Set and measure success targets
ROI Communication Capabilities Presentation
August 2007
8
Employee Engagement
Our work with you
• Assess current employee
engagement through quantitative
and qualitative methods
• Identify employee engagement
drivers
• Develop engagement plan that
supports business goals
• Deliver communications that
intrigue, inform and excite
employees
• Design workshops to educate
leaders and managers on their
role in employee engagement
Outcome
Employees actively give their
all at work
Are you looking for ways to encourage
employees to spread their wings?
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August 2007
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Communicating Business Strategy
Our work with you
• Assess current understanding and
support of the business strategy
• Define measurable communication
objectives
• Create a compelling story that
brings the business strategy to life
•
Outcome
Leaders, managers and
employees all follow a
coordinated path to business
success
Are you helping your employees keep
Ensure that the story addresses
their
the reasons for the
strategyeyes
from a on the prize?
marketplace perspective
• Identify the appropriate
communication approaches to tell
the story
• Design tools to help leaders and
managers connect the business
strategy to each employee’s work
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August 2007
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Leader and Manager Communication
Our work with you
• Develop a framework that clearly
defines leaders’ and managers’
communication roles
• Design and facilitate leadership
meetings
• Develop plans and tools to help
leaders and managers
communicate effectively with and
get input from employees
• Create custom approaches to
improve leader and manager
communication skills
• Write dynamic speeches and
presentations for leaders
ROI Communication Capabilities Presentation
Outcome
Aligned leaders and
managers who effectively
communicate with one
another and their employees
Are your leaders,
managers and employees
singing from the same
song sheet?
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Internal Branding
Our work with you
Outcome
Do your Employees
employees
champion
• Create alignment of external,
live the
brand
internal and recruiting brands
internally sospot
customers
your
company’s
in the
• Draft internal brand messages
experience it externally
• Develop inspired design and
marketplace?
creative direction
• Design and deliver brand training
and workshops
• Create tools, vehicles and
programs to promote brand-right
behavior
• Extend the internal brand to
processes such as recruiting,
onboarding and performance
management
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August 2007
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Communication Measurement
Our work with you
Outcome
Measure and demonstrate the
impact of the organization’s
investment in communication
• Identify communication success
factors and measure effectiveness
• Assess communication tools,
events and activities
• Conduct organizational surveys,
communication audits, pulse
surveys, interviews and focus
groups
• Design and conduct benchmarking
research
Are you hitting
your numbers?
• Perform in-depth analysis, focusing
on communication objectives and
audience segmentation
• Create targeted recommendations
for action, resulting in strategic and
measurable outcomes
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August 2007
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Communication Governance
Are you eager to blaze
•the
Establish
a communication
trail?
philosophy and set of guidelines to
Our work with you
manage how communication takes
place within your organization
Outcome
Employees receive and
exchange information when
and how they need it
• Audit and map all communication
flows by business, function and
region
• Define communication roles and
responsibilities across the
organization
• Create a process to ensure
alignment of organization-wide
communication
• Design and facilitate a crossbusiness internal communication
governance team
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August 2007
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Interim Staffing
Our work with you
• Seamlessly supplement your
communication team as needed,
including:
Outcome
you
help
You Do
always
haveneed
the talent
you need, when you need it
– Transitioning the communication
function to meet new business
needs
– Delivering complimentary skills
and capabilities not presently
available in-house
filling someone’s
shoes?
– Providing short-term support while
permanent roles are being filled
– Staffing up for a major initiative or
busy period
– Filling a position for a team
member on temporary leave
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Experience with Large Clients
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August 2007
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What is Unique about ROI Communication?
• We specialize exclusively in internal communication within large
organizations
• We have extensive experience managing large projects in complex
situations where we partner with many stakeholders
• We are flexible and develop customized solutions to fit the dynamics
of your business
• We take complexity and turn it into understandable information,
systems and processes
• We are committed to telling clients what they need to hear, not just
what they want to hear
• We collaborate closely to meet client needs; the work is about your
organization, not about us
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The ROI Communication Philosophy
PARTNER. ENGAGE. EMPOWER.
TM
When you work with ROI, you get a true partner.
Someone who listens closely, jumps right in, and works
with you side by side.
We help you develop plans and tactics to engage and
mobilize your workforce, providing both strategic counsel
and hands-on support.
We help you empower your employees to accomplish
your business objectives—and we empower you to
make an even greater impact on your organization.
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August 2007
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Thank You!
Contact Information:
ROI Communication
831.430.0170
www.roico.com
5274 Scotts Valley Drive
Scotts Valley, CA 95066
Barbara Fagan-Smith: [email protected]