MGT 304 Principles of Management
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Transcript MGT 304 Principles of Management
MGT 304 Principles of
Management
Chapter 7
Communication
& Change
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Communication-(technical Definition)
The transmission of data between a
sender and a receiver through a
media / medium.
OF the 500 most used words in the
English Language, they have over
14,000 different meanings (exp-for)
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Communication – (English Def.)
the process of exchanging
information between a sender
and a receiver.
Communication – the transfer of
information, ideas, understanding
and feelings among people.
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EFFECTIVE Communication-the RIGHT
people received the RIGHT information
in a timely manner.
“The best Business plan is meaningless
unless everyone is aware of it.
Communication is the lifeblood of the
plan.”
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Communication is the lifeblood of the
business.
Can we operation a business without
effective communication?
“The person that controls the channels of
communication will control the
organization.”
John Gardner
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10 Commandments of Good Communication
Clarify your ideas before communication
Know what your about to say
Try not to “Wing it”
Examine the true purpose of each communication
What is the value of your communication
If none, keep your mouth shut.
Consider the total human and physical setting
Be aware of the environment
Be aware of whats going on
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10 Commandments of Good Communication
Consult with others in planning communication
Get input from others
More (trusted) people, more ideas, better results
Be aware of the overtones as well as the content of
your message
“Not what you say, but how you say it”
Obtain feedback to check the accuracy of listener
perception
The $15,000 MISTAKE
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10 Commandments of Good Communication
Take every opportunity to communication something
of value or help to the receiver
Communication for tomorrow as well as for today
Don’t use “tunnel vision”
Be sure your actions support your words
“Practice what you preach”
Be A Good LISTENER!!!!!!!!!!!!!!!!!
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Research shows we have between 16 and
46 communication episodes every hour.
At the low of 16, that is one every 4
minutes.
There is Distortion in every Communication
7% of what you say is what they heard
38% is perception “How you say it”
55% is Body Language Interpretation
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Types of Interpersonal Communication
Oral
• Spoken
• Most prevalent form of communication
Written
• Letters
• Reports
• Emails, etc
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Types of Interpersonal Communication
Nonverbal
Physical or Symbolic Language
• Traffic lights
• Sirens
• Status Symbols (size of office, titles)
Body Language
• Facial Expressions, posture , eye contact
• Crossing of arms
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Major Influences of Interpersonal Comm.
Social Influences
Status Barriers
Race
Gender
Education levels
Titles
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Major Influences of Interpersonal Comm.
Perception
The extent to which employees accurately receive
job instructions from supervisors may be
influenced by their opinions of the supervisors. If
an employee has stereotyped the boss as
incompetent, chances are that little the boss says
will be regardless seriously. Exp-Parents that
threaten children, but never carry them out
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Major Influences of Interpersonal Comm.
Interaction Involvement
Effective communication can be effected and
influenced by the extent to which one or both
parties are actually involved in the conversation.
• Letting things go in one ear and out the other
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Major Influences of Interpersonal Comm.
Organization Design
Decentralization leads to better communication
Fewer layers, better communication
When messages travel through less layers, the less
chance for distortion
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Direction of Organizational Comm.
Downward-managers use to direct and
influence the activities of those below.
Upward-Communication moving up the
ranks
Horizontal-means of coordinating
activities between departments
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Original Message
100% Top management understanding
63% Vice Presidents Understanding
56% General Managements Understanding
40% Plant Managers Understanding
30% Foreman's Understanding
20% Production Worker Understanding
Final Message
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Change is a fact of life
Organizations must be adept to change
Change must not be random or initiated
simply for the sake of change
Managing the “Change Process” is a skill a
manager needs to develop
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Internal Forces of Change
Changes in the composition of employees
Exp-Going from more experienced to less exp.
Changes in job technologies
Robots to replace line workers
Changes in Organizational structure
New divisions, E-Business
Corporate Culture-distrust, hostility, etc
Organizational Goals
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External Forces of Change
Economic or Market Conditions (Gas Prices)
Technology (Internet)
Legal or Political situations
Availability of Resources
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Resistance to Change
Individual
Misunderstanding of the purpose
Failure to see the need for change
Fear of unknown
Fear of loss of status, security, power, etc
Lack of identification / involvement with change
Habit
Vested interests in the status quo
Conflicting personal objectives
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Resistance to Change
Organizational
Reward system may reinforce the status quo
Interdepartmental rivalry
Sunk costs in past decisions or actions
Change will upset the balance of power
Structural rigidity
Poor choice of methodology for introducing
change
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The Glass Ceiling
Women make up 46% of total labor force
Women make up 41% of lower mangement
ranks
Women make up 3% of senior Executives
Business Week, “Corporate Women”
June 8, 1992, pp74-83
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Change process
Recognize need for change
Create the proper climate for change
Diagnosis of the problem
Search for appropriate change strategies
Selection of change strategy
Implementation
Evaluation
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Puzzle of the Week
Remember the phonograph record?
If a 33 1/3 RPM record has 6 songs
on each side, how many grooves
would it have?
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