Transcript Slide 1
Communication environment – current
risks
Technical:
SIA quality not good, many areas with <95 reported coverage
AFP reporting rate has gone down and no cases reported from certain
areas,
Direct programme monitoring not possible in many HRAs – quality
indifferent
Low routine immunization
Difficulty in accessing remote locations in provinces like
Nooristan, Badakshan etc.
Active hostilities and conflict situation in the south, south east
Presence of AGE in relatively ‘safe’ districts and provinces –
low presence of government authority/control there
HR gaps and lack of technical capacity
Poor media environment in the country (low access, high
illiteracy)
Potential risks that threaten goal
Excessive fatigue among health workers and communities
Heavy cross border movement of population
Missed children due to insecurity / access issues
children ‘not available’ and child sleeping/sick/newborn
Misconceptions and refusals – influence from across the
border
Communication funding and human & resource gaps
At provincial level human resource for communication not
in place.
Increasing difficulty in field-level / direct monitoring
A weakened civil society – limited partnerships
Potential Communication
Response
Intensified Social Mobilisation (SM) intervention in high
risk districts.
Reinforced training to strengthen interpersonal
communication skills of community mobilisers (influencers)
and vaccinators.
Monitoring checklists developed
Build environment for ‘behaviour change’ through mass
media campaign.
Study on immunisation behaviours of communities and
families – facilitating factors, barriers
Sustained advocacy with senior political heads, District
‘Shura’, Health ‘Shura’, religious leaders.
Working across sectors an line Ministries
TRAINING
Social Mobilisation Framework
Master Training at
MONITORING
SM Team Leader
Soc Mob
Team
Leader
Province
Level
REMT
SM Coordinator
PPOs
Provincial Level
CHS or Designated by NGO
District Level
DC
TOTs at
District Level
CHSs at DH, CHC, BHC
DSTs
Health Facility Level
District/
Health
shura
Community Activists ( selected CHWs)
Cluster Level
Monitors
Training at
Cluster
Level
Elders
Mullah
Imams
Teachers
CHWs
Refresher Training before every round
P r e - (S)NID P e r I o d
IPC at
Household
Village Level
Volunteers
Family
Volunteers
Village/
Health
Shura
Social Mobilisation in Infected
districts
Region
Southern
Province
Kandahar
Helmand
Urozgan
North Eastern
Eastern
Zabul
Baghlan
Nangarhar
Laghman
Western
Farah
District
Arghandab
Arghistan
Kandahar
Khakriz
Maywand
Panjowai
Spinboldak
Shahwalikot
Dand
Daman
Zarai
Lashkargha
Mossa qalla
Nada ali
Kajaki
Dihrawood
Tirinkot
Qallat
Pulekhomray
Rodat, Jalalabad
Mehterlam, Kot,
Qarghai, Asadabad
Bakwa
Social Mobilisation in Infected
districts
Arghandab
Kandahar
Khakriz
Maywand
Panjowai
Spinboldak
Shahwalikot
Dand
Daman
Zarai
Rodat
Jalalabad
Mehterlam
Qarghai
Areas of social mobilization
Asadabad
Potential Communication
Response continued
Special events to mobilise and motivate - like
Polio football match
Special focus on mobile populations (nomads,
semi-nomads, internally displaced persons,
returnees)
Enhanced campaign visibility
Develop a cross border communication strategy
Overall priority issues
Gaining access to families and communities in security
compromised areas
Improving planning, monitoring and evaluation
Use of intra NID, post-campaign monitoring and other
social data to enhance communication response at the
district and cluster level
Continued development and use of targeted IEC
materials
Human and financial resources for communication
activities
Institutional mechanisms and political support for inter
ministerial collaboration
The specific communication issues and
challenges on which you would welcome
strategic and technical support
1. Reaching missed children, especially ‘not available’
and those missed due to access issues
2. Stronger use of data for social mobilization planning
and evaluation
3. Developing stronger quantitative and qualitative
indicators
4. Maximizing media use, including IEC materials
5. Reaching nomads and IDPs
cross border issues
Reaching the women at home
Local level advocacy
Until Every Child is Protected
Every Child is at Risk