Transcript Document

Ndala Mngadi
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Outline of the Presentation
 GCIS Strategic positioning and mandate
 Governments Priorities and content of communication
 PLL mandate and key functions
 Elements of the Government Communication Strategy
 Communicator capacity building
 Rapid response
 Communication Forums
 Rapid Response issues
 Expectations
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The Mandate
Our primary role
• Provides strategic leadership in government communication
• Coordinates a government communication system that ensures that the public
is informed about govt’s policies, plans & programmes
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Deputy Minister Obed Bapela
Minister Collins Chabane
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GCIS – Leads and Drives
 GCIS - established 18 May 1998, according to terms of
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Section 7 (Subsection 2 and 3) of the Public Service Act,
1994.
Strategic communication advice and platforms to government
across the three spheres
The CEO of GCIS is the spokesperson of Cabinet and the
Government Spokesperson – Cabinet Statement fortnightly
GCIS ensures that information on government policies &
programmes reach intended beneficiaries to improve their
lives for the better
Content is king….or queen! Content derives from a political,
policy process and currently FIVE+ TWO key priorities
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Communication priorities
 Content of communication remains the 5+2 National
Priorities
 Emphasis on infrastructure development which is
designed to act as a catalyst that will positively
influence the achievement of governments
objectives around the all key priorities
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The Mandate
Our primary role
• Provides strategic leadership in government communication
• Coordinates a government communication system that ensures that the public
is informed about govt’s policies, plans & programmes
•
Deputy Minister Obed Bapela
Minister Collins Chabane
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Vision, Mission, Values
Vision
• The pulse of communication
excellence in Government.
Mission
• Provide professional services, set and influence
adherence to standards for effective
government communication system. Drive
coherent government messaging, proactively
communicate with the public about
government policies, plans and programmes
and achievements.
Values
• Professionalism, diversity, openness &
transparency, innovation, and honesty & integrity.
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Provincial and Local Liaison
The Chief Directorate of Provincial & Local
Liaison is mandated to strengthen the system of
government communication & implement
development communication through sound
stakeholder relations & partnerships
GCIS Provincial and Local footprint is
especially useful to national departments
which do not have a presence in provinces &
districts and who run mobilization and
outreach campaigns
The Chief Directorate is responsible for
implementing Pillar 7 of the GCIS
Communication strategy which involves the
nine provincial offices and two national
directorates
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Key functions
GCIS Senior Communication Officers at Provincial
and District Level
• Cascading the National Communication Strategy based
on the 5 key priorities of government to key local
stakeholders through direct interface with local communities
• Segmented stakeholder engagement to local communities
through optimizing the following platforms:
o Seminars, dialogues, roadshows, symposia, mall and taxi activations,
SoNA big - screen viewing in communities, Thusong service centre
programme, etc
• Build relations with community media as an optimum partner
for the delivery of development communication platform
(both electronic (radio) and small community print
publications)
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Key functions continued
• Broaden the distribution
base of govt information
products at local level
• Maintain govt distribution
points at local level
• Ongoing scanning of
communication environment
on the implementation of
communication campaigns
on 5+2 priorities of govt at
local level
• Support initiatives to extend
and strengthen the govt
communication system
municipal level (called
LGCS):
o Ensure the functionality of
o Support the development of
communication strategies and
action plans for municipalities;
o Facilitate communication capacity
building programmes for local
leadership (Political; &
administrative)
o Support local govt in development
of appropriate communication
platforms for local communication
e.g. Mayors on Community Radio
Talkshows
• Overall communication
support to the Public
Participation Programme of
government (Izimbizo) with
specific reference to those of
the President, Deputy
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President, Ministers in the
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To take advantage of the new opportunities
To make better choices
To achieve participatory democracy
To deepen democracy
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Hold government and State Machinery accountable.
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Focus areas for May & June
2013
 Single dose ARVs
 Immunisation campaign
 Child Protection Week
 CPF promotion
 Youth Accord/ Youth
Development Month
 Centenary Land Act
 Anti-Substance Abuse
Campaign
 International Children’s
month
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Education 2013/14
 13/14- Education
 Back to School
 Annual national
assessments
 ECD
 School Health
Programme
 ASIDI (accelerated
schools infrastructure
delivery)
 School safety- KZN
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Progress
2014
2013
Implementatio
n
Cabinet
approval
8 June 11
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Improving GCIS platform
portfolio
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Setting the agenda:
Implement a proactive media
management system
GCIS manage the
communication implications
of cross cutting PQs
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Support campaigns on the
five national priorities
5.
Improve communication
technology
Professionalisation,
National Training &
Capacity-Building of govt
communicators can no
longer be postponed
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Strengthening local
communication
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Enforce Cabinet decision on
Bulk media buying
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Enforce the Corporate
Identity for Government
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Build Communicator Capacity
 On-going effort to build communication capacity
nationally, provincially and locally
 Communicators must be effective in the full spectrum
of communication
 5 day accredited course towards the end of 2013/14
in PTA
 Training for political principals, officials at own cost
 COGTA led training initiative (June 2012)
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Areas of focus for Rapid
Response
Early
Detection
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Reputation & Crisis
Management
Recommendations
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Rapid Response. cont
 The RR Unit is the weapon used to combat negative
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press
It showcases government’s efforts to better the lives of
South Africans
The unit eliminates misrepresentation of information
One of the major voices in crisis communication
It compiles Government’s agenda on issue
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Rapid Response (KZN DoE)
April& May 2013
 Proactive role of Communicator in Chief/ delegated authority
 Murderers dumping bodies on school yards- SAPS partnership
 Body of a child in Umlazi- N Sabela, Nseleni School- MEC launches
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Protect our Schools Campaign
Maqhingendoda sanitation issue- 28 April-2 hour rapid response!
interview in the early morning, team deployed to the school- very
impressive
Cabangokuhle- Msinga- HoD visit based on community grievances
Service excellence-amid negative perceptions about teacher
performance
Sites of ineffective teachingInstallation of security cameras- Mlulama stabbings
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REITERATE 10 POINTS OF A DESIRED
COMMUNICATOR
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Passionate about the work of Government
Sense of urgency
Professional (returning calls)
Dependable (no empty promises)
Solid understanding of all departmental programmes
Political savvy – non partisan but not naïve
Understanding of what a unitary state means
Understanding that Government is democratically
elected and is legitimate
 80% proactive
 A general reader and a well informed person
- End -
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