Transcript GCIS Annual Report for the Financial Year 2004

Presentation to the Portfolio
Committee on Communications
GCIS Annual Report for the Financial Year 2004-2005
4 November 2005
Introduction
For government communication, as for all of
government, embarking on a new term of
government at the beginning of the Second Decade
of Freedom ‘cannot mean business as usual. It is a
time for more effective and faster implementation’ a
time that ‘requires a consolidation and
intensification of work in progress, . . . innovation
and changes in mindset.’
[PMG note: graphics not included , please email [email protected]]
Minister in The Presidency, Dr EG Pahad,
Debate on GCIS budget in National Assembly
18 June 2004
Introduction
GCIS Annual Report sets out in detail:

How GCIS sought to apply this injunction

Important advances made in government
communication efforts

Enhanced capacity to meet the major
challenges that still lie ahead in our
endeavour to make the right of all citizens
to information on government policies and
actions a reality.
[PMG note: graphics not included , please email
[email protected]]
Introduction

Key initiatives during the period under review: 2004-05

Some activities undertaken in 2005 within the strategic
plan presented in March 2005
Expanding
access to
information
about
opportunities
democracy has
brought
Expansion of
infrastructure
& systems for
access to govt
information
New
products
to reach
especially
the poor
Attention to
capacity &
performance
of the govt-wide
communication
system
Extending the system & improving
performance
Local
Government


GCIS was charged with this task on its formation
Increase public
participation
Access to
information about
local services

Some 220 municipal communicators trained

Provincial workshops convened - informed development
of a framework for communication in the municipal sphere,
incl. recommendations for structures, capacity, & an annual
communication cycle to interface with provincial and
national cycles
Extending the system & improving
performance
Number of MPCCs at end of
2004-05 Financial Year
Target set in 2004 PoA
60
Target achieved end 2004
65
Operational MPCCs 2005
12
TOTAL
77

Preparation for the secondgeneration MPCCs under way

Plans in place to establish
MPCCs in 4 districts to meet
the First Generation objective:
1 MPCC in each district
Research at 18 MPCCs in operation for more than 3 years, to:


Improve service delivery
Inform the business plan for the programme
Results will be part of input into the annual MPCC evaluation
workshop in November 2005.
Extending the system & improving
performance
Future perspectives
informed by:
Review of MPCC
funding options being
undertaken with
National Treasury and
the dplg
 Insights gained from a
recent study tour to
Brazil to learn from their
experience in integrated
service delivery.

Extending the system & improving
performance

GCIS now has responsibility for the Batho Pele Internet Gateway

An integral part of government communication efforts, along
with the 1020 Batho Pele Call centre

A one-stop portal for information about government services,
assisting those who help the public with access to information
about government services, e.g. MPCCs, CDWs, CBOs and
NGOs

Content of the Gateway portal is being translated into all
official languages to assist these intermediaries and citizens
with direct access to Gateway.
[PMG note: graphics not included , please email [email protected]]
Extending the system & improving
performance
Efforts to enhance the capacity and standards of
government communication
 Second intake of Academy of
Government Communication
and Marketing completed
 Continuing interest amongst
communicators to benefit
from this initiative
 40 communicators from
national, provincial and local
government and some
parastatals enrolled and are
awaiting their results
 Survey among journalists on their



perceptions of govt communication
Survey completed
GCIS is studying the report to see
how improvements can be made
Media account of government
communications is a balanced
one combining recognition of
progress with some incisive
criticism!
New products and extended
platforms
Product innovations
[PMG note: graphics not included , please email [email protected]]
New products and extended
platforms
Extending the reach of
information about
opportunities, especially to
those with least access to
the media
[PMG note: graphics not included , please email
[email protected]]
New products and extended
platforms
Azishe Ke! – Opportunity knocks

Broadcast on SABC 2 Saturday mornings at 9.30 a.m.

Shows real stories of ordinary people who have
accessed and benefited from economic opportunities
created by government programmes

Aim to inspire and raise public awareness of
opportunities and how they can be accessed

Tender for the update of the publication published

Interactions with development finance institutions are
eliciting contributions towards the sustainability of this
[PMG note: graphics not included , please email [email protected]]
New products and extended
platforms

Launch of Vuk’uzenzele brought major
addition to platforms for
communicating information about the
opportunities of democracy and how to
access them

Written for all but aimed at those with
least access to the media

Distribution of the 1m copies reaching
into new areas.
[PMG note: gaphics not included , please email
[email protected]]
New products and extended
platforms
Back-office for
intermediaries
New products and extended
platforms


Public response to the TV series and Vuk’uzenzele - letters &
calls to 1020 - indicate they are fulfilling a public need for
information and communicating the message of partnership
between public and government in programmes to create
opportunities and fight poverty
Research is being done to:
 inform the efforts to improve
 ensure a match with what the
quality
intended readers
expect.
[PMG note: graphics not included , please email [email protected]]
New products and extended
platforms




Contribute to public access to
information about govt activities
& programmes
Initiated as a service to the community media sector but increasing
uptake of Bua News material by mainstream media
Upswing in utilization of Bua News articles in internet news sites
Wider international coverage through partnerships and co-operation
agreements with international or foreign agencies:





Smart News Network
International (SNNI)
Prensa Latina
IRNA
Xinhua news agency
GCIS’ participation in international
conferences provided opportunities to
highlight the need to enhance the
coverage of Africa in international media
and to build relations to promote this.
Administration
GCIS continued to pay unremitting attention to
effective and efficient support to its core functions:

Information technology

Human resource management

Procurement

Financial administration
An unqualified report - without even Emphasis of the Matter from the Auditor-General, contained in the GCIS Annual
Report.
Administration
2005/06 Budget
R204,149m
MDDA
R7,0m
IMC
R65,9m
With approval of
National Treasury
MDDA funds were
transferred in a single
tranche - quarterly
reports to GCIS gave
regular accounts of
how the funds were
being used
Given the size of the IMC allocation it was transferred in quarterly accounts
The 2005/06 budget included a once-off R10m to cater for the Ten Year
Celebrations, two State of the Nation Addresses in 2004/05 and the
Inauguration of the President
99,8% of the allocated budget was spent as intended, with the 0,2 %
under-expenditure related to vacancies arising from staff turnover.
Administration
In last years allocation for the MTEF period, the following additions were
made to the baseline: R40,0m, R28,5m and R28,0m for the respective years
MTEF Period
Total
2005/06
249 130
2006/07
251 053
2007/08
261 681
Additional funds will go towards:






Learnership programme
E-Gateway
Publication in the national telephone directory of contact details
for Information Officers under the Public Access to Information Act
Additional personnel and operational costs of communication
officers particularly in local offices
16 Days of Activism campaign
Popular government magazine Vuk’uzenzele.
Administration
Estalishment
432
Funded
382
Unfunded
50
Filled
357
Male
47.9%
Female
52,1%
Filled posts (31 March 2005)
365
Senior
Management
Male
60%
Female
40%
People
with
disability
GCIS
2.5%
Total
365
African
74%
Coloured
8.8%
Indian
2.5%
Total
365
HQ Midtown
240
Regions
118
Parliamentary
7
Govt target
2%
White
14.7%
Promoting partnership and
participatory democracy

The fostering of partnership of all of society in united
action around common development goals - a focal
theme in the work of GCIS:
 involvement in the work of the IMC
 Continuing support for the MDDA
 Engagement in the process towards the
transformation of the advertising and marketing
industry.
[PMG note: graphics not included , please email [email protected]]
Promoting partnership and
participatory democracy
Past year saw a breakthrough in the
process towards transformation:
TRANSFORMATION OF THE
Advertising and
Marketing Industry

Overarching Transformation Charter completed with support from a
wide spectrum of stakeholders, incl. those recently joining/ rejoining
the process e.g. PRISA & SAMRA

Charter meets all requirements of the BBBEE Act and Strategy aligned to the latest codes

Ceremonial signing of the Charter scheduled for 24 November

Will be submitted to the Minister of Trade and Industry for gazetting
as a Section 9 Charter

Monitoring and Steering Committee will be phased out once a
Sector Charter Council has been established.
Promoting partnership and
participatory democracy

Best-practice guidelines for government
procurement of marketing and advertising
completed

Should have a positive impact on
government’s handling of advertising and
marketing bids and in particular on
participation by small emerging Blackowned companies.
[PMG note: graphics not included , please email [email protected]]
Promoting partnership and
participatory democracy
Imbizo campaign reached new heights and has evolved in ways to
engage more effectively in promoting solutions to identified problems
Two focus weeks each exceeded the previous ones ito number of
events

Events

Nov 01
Apr 02
Oct 02
170
300
320
Apr 03 Oct 03 Sep 04 Apr 05
365
410
427
Outside formal campaigns direct interaction of imbizo has
increasingly become the norm of government communication.
487
Promoting partnership and
participatory democracy
GCIS is currently contributing to a number of communication
campaigns in which the active partnership of all of society is
critical to success
The annual international campaign – from 25 November to 10
December - of 16 Days of Activism for No Violence against
Women and Children

More South Africans from all sectors heed the call, strengthening the
national movement against woman and child abuse

Additional allocation for the campaign in this year’s GCIS budget being
used to boost the communication campaign and extend its reach

Campaign will include a postcard pledge, the white ribbon, an SMS
campaign and a Torch of Peace, among others.
[PMG note: graphics not included , please email [email protected]]
Promoting partnership and
participatory democracy
NEPAD Peer Review of SA
GCIS is working with the DPSA on a communication
campaign to maximise the participation of South Africans in
the Review:

To create awareness

To promote the co-operation among South Africans in
reviewing progress made in the first decade of freedom

To identify areas for further improvement

To agreeing on a national vision and programme to take
our democracy to new heights.
[PMG note: graphics not included , please email [email protected]]
Promoting partnership and
participatory democracy
2010 World Cup

Working with the IMC, and in consultation with the
2010 Local Organising Committee and FIFA, first
steps have been taken towards a national
communication partnership around the hosting of
the 2010 World Cup itself, to:
 ensure that as a nation we make the most of this
unique opportunity for marketing
our country
 further strengthening national unity and
accelerating development.
[PMG note: graphics not included , please email [email protected]]
Promoting partnership and
participatory democracy
Accelerated and Shared Growth Initiative of South Africa

Major focus of communication for the
coming period

Government joining hand with social
partners to develop a comprehensive
initiative that will raise the range of growth
to higher levels, in a manner that benefits
all South Africans
Encouraging trends in indicators of the national mood create
a positive environment for communication, domestic and
international, to explain the initiative and promote
partnership for its implementation.
End