Transcript ppt - UNEECC

The Media Discourse
Can Popular Culture Fight Against
Poverty and Social Exclusion?
New perspectives in media studies:
International communication studies:
communication between countries
international mass media systems
Intercultural communication:
communication between different cultural groups
communication across social and political boundaries
communication between multiethnic societies
The concept of media culture
By Douglas Kellner
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media as a tool for socialisation
media as the fabric of everyday life
media as the source of identity
media culture as the dominant form of culture
culture is colonized by the media
media culture is always political
Can Popular Culture Fight Against
Poverty and Social Exclusion?
The method:
Analysis of popular media texts in two steps:
- Content analysis (focusing on social issues)
- Analysis of the audience (coding and decoding)
The Hollywood film
- Babel
- 2006
- international film drama
- Alejandro González Iñárritu
Japan
Mexico
Morocco
WOW it must SUCK to be deaf. I never game much thought about it
in the past, but especially the part in the nightclub, really hit me at
how sh*tty it must be. She sees flashing lights and everyone
jumping [to a beat], and everyone having a jolly old time, but she
has no idea what is going on in the audio sense, and all I have to say
is that she's missing out I guess. People's voices and music, and just
the sounds of...life. I dunno, this just never really crossed my mind in
the past, but hit me like a stone when I recently watched it.
Anyone else had an 'awakening'?
The talk show
- Oprah Winfrey
- since 1986
- social issues
- moral issues
- part of US. pop culture
The Yvette Cade Case
- American woman mother of 2
- Physically abused
- Was set on fire by husband
- Heading for numerous operations
As saddened by the story as I might be, I am even more saddened by the
latest Emienem song. It's a very catchy toon, and then Rhianna comes in
with her fabulous voice and makes the tune in the middle of all the rap.
Went high on the charts. But is anyone listening to the lyrics? It's just like
this horrific story you have on your show. It's about someone being set on
fire by a loved one. So WHY is it so popular? And Rhianna after her abuse
in the headlines by singing her part sounds as though she is ignoring
abuse. I love Rhianna’s voice, and we don't know her up bringing, maybe it
was violent. But people need to stand up to abuse and not pass it off as
someone else’s problem. Thank you for letting me voice my opinion,
saddened by all the violence in the world.
• http://www.oprah.com/oprahshow/A-Horrific-Crime/5