Transcript risk communication

Dr. Qudsia Huda
EHA
WHO EMRO
Main message
Main message
Get a SOCO
Single
Overarching
Communication
Objective
1.
Focus on your area of concern
2.
Identify one specific problem to address
NOW
3.
What is the change you want to see?
Energy invested
Active Resisters
Active Supporters
Blockers
Champions
Passive Resisters
Passive Supporters
Avoiders
Silent Boosters
Common interest
Communicating risk is
risky!
We don't all understand risk the same way
Experts: Decide what is risky based on
analysis of the hazard
Public: Decides what is risky based on their
values, emotions.
Risk Communication for PHEs
Response and Control
Preparation
Start of emergency
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Assess
Coordinate: committee
Crisis and media plan
Listening mechanisms
Message development
Training
Recovery
CRISIS
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Activate crisis plan
Social mobilization
Don’t forget: decision-makers &
health professionals
Message Development
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Evaluate strategy & plan
Document & share lessons
learned
Identify actions/plan better
Use documents developed
as templates for future
Risks that KILL
people and risks
that ALARM them
are often
completely
different.
Risk = Hazard + Outrage
Concept from Vicent Covello
and Peter Sandman
Precaution Advocacy
Outrage Management
3. Crises Communication
4. Health Education and Stakeholder Relations
1.
2.
Outrage & Fear
Crises
Communication
Outrage
management
Health Education;
Stakeholder Relations
Hazard
Precaution
Advocacy
Outrage & Fear
Outrage them to your levels of concern so
that they take action
Arouse emotions
Required to prevent secondary crisis
WATCH OUT!
Precaution
Advocacy
Hazard
Outrage & Fear
Outrage
management
Listen, acknowledge truth
Apologise for errors
Share control and credit
"CALM DOWN…..respectfully"
Hazard
Outrage & Fear
Communications surveillance
Identify and address outrage early on
Health Education;
Stakeholder relations
Hazard
Outrage & Fear
Explain what is happening, but
do not over-reassure
Deal with emotions
Give something to do
WE ARE ALL IN THIS TOGETHER
Hazard
Crises
Communication
National Security