Transcript Bachelor of Arts in Media Communication degree program proposal

Bachelor of Arts in Media
Communication
Degree Program Proposal
Key point in History
 Better reflects the rapidly changing field of Media
Communication
 Will allow Department and University to broaden and
deepen existing partnerships with ESPN3, BCSN,
WGTE and other national, regional, local, campus
media
 Will allow students to have a more intensive
experience with expanded opportunities for
experiential learning in mass media
Building upon what we have
 Existing Communication program focus is
Organizational Communication and Public Relations
 Media Communication will reflect experiential
preparation in Video Production, Journalism
 Taps unserved market in Sports Video Production
 Fall 2015, Event Web Streaming course, 30 students
 Spring 2016, Event Web Streaming capped at 20
 Looking at additional courses to accommodate
student demand
Notable Points
 Most of curriculum built from existing courses
 New courses reflect innovations in media industries,
technology, and communication
 Media Communication has strong employment
potential due to experiential learning focus; growth
for both co-op and permanent placements
 U.S. labor statistics project around 5% increased
demand for video production jobs through 2022
Added Value: ESPN3 & UT
 August, 2015, UT Athletics/ESPN3 begins
streamcasting 35-70 contests each year
 Staffed primarily by COMM student majors, mentored
by COMM faculty and staff
 Build UT brand locally, regionally, nationally
 Increase visibility in ever-expanding mediated world
 Gives Rocket alumni a weekly opportunity to stay
connected with UT from anywhere in the world
Distribution in the major (IF no growth)
2015-16
2016-17
2017-18
2018-19
Number of COMM majors overall
380 380 380 380
Declared majors Media
Communication (Video+Journalism)
100 130 150 170
Declared majors General Comm (Org
Comm/PR)
180 185 195 200
Other (fulfilling requirements of
both degree plans)
100
65
35
10