Transcript Careers in Marketing!

MARKETING PROPOSAL
Group 5:
Scott Flax
Andrew Harbrecht
Kelly Motley
Megan Helmintoller
Derek Ward
OUTLINE
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Overview of the Current situation
Critical Success Factors
Positioning
Competition
Career Relevance
Recommendations
Conclusion
CURRENT SITUATION
Current Mission Statement:
The Department of Marketing is committed to providing a quality, career-enhancing
education for students, within a learning environment characterized by responsible,
knowledgeable, and skillful students and faculty, while emphasizing continuous
improvement in teaching, scholarly research, and service. Our efforts are to be driven
by the needs of students and other constituents we serve, while recognizing that the
realization of our mission supports and provides for significant contributions to the
College of Business and Economics and the University’s mission.
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Increased Focus On:
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Career Development through Alumni Relations
Learning Environment and Facilities
CURRENTLY AVALIABLE CLASS OPTIONS
STATISTICAL DATA
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Number of Marketing Majors Enrollment
Major
Fall 2002
Fall 2003
Fall 2004
Fall 2005
Fall 2006
5 Year
Change
Marketing
155
150
184
146
133
-14.2%
Pre-Marketing
122
132
123
120
96
-21.3%
Total COBE
1243
1185
1248
1309
1222
-1.7%
Marketing
Share of COBE
32.1%
34.9%
34.5%
29.5%
26.6%
-5.5%
CRITICAL SUCCESS FACTORS
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Diversify the major from other COBE majors,
Management most of all.
Keep a constant 5 to 10 percent growth rate of
decided Marketing majors each year for the next 10
years
For every 30 new students increased into the major,
one new faculty member should be added to the
department
Marketing electives should be added or dropped
every few years.
STRENGTHS
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Provide good information on what classes to
take to reach a career
Quality of the professors
The hands on/simulations
Class size
“Real World” projects/assignments
Study abroad programs and internship
opportunities
WEAKNESSES
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Small department size
Number of professors
Not enough help for finding a job after
graduating
Not enough marketing related courses offered
Early marketing classes not taught properly
Some teachers are outdated
Large Marketing to Intro classes
OPPORTUNITIES
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Hold a marketing open house
Sitting up information table at local community colleges
Making the marketing department more well known
Recruiting high school students, community college
students, and undecided majors
Hand out information on possible job opportunities after
college during the fairs or open houses
Targeting freshmen through the classroom and dorms
Create awareness of the major
Light/Fun business course as a required general education
course
THREATS
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Other RU majors
Other COBE majors
Other Colleges
Jobs
Military
POSITIONING MARKETING DEPARTMENT
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Interesting/Creative
Personal
Fewer number of jobs
Group work
Qualitative
Lower paying
Clear
RECOMMENDATIONS
UNIV100 BUSINESS SLIDESHOW
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A graduate student of COBE major would attend
University 100 classes to give a “quick fact” overview
of each COBE major.
Facts include:
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average starting salary per major
electives offered
types of possible careers etc.
This would give students a early, clear perception of
each COBE department
You can’t force students to be interested in
marketing, you can only point out aspects that might
get their attention.
Marketing
Example Electives:
- Professional Selling
- Consumer Behavior
- Retailing
- Advertising Strategy
- International Marketing
- Internet Marketing
*Coming Soon… Sports Marketing and Event
public relations
• Average Starting Salary:
$30,000-50,000
BUSINESS OVERVIEW COURSE
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Entry-Level Course
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BUS200: Introduction to Business
Overview Business Class
Takes place of a required Gen. Ed. Class
Touches base on all business majors, as you
survey aspects of all five Business majors
Rotating faculty teach the course
ALUMNI MEET & GREET
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Small catered Event
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Marketing majors/minors, alumni/successful graduates
in the Marketing field, and Faculty come together to
network, converse, and enjoy.
Programs become successful and highly regarded
because of the opportunities provided by them.
This will not only build relations with alumni but
also build students in person networking skills.
CAREER CENTER
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Pamphlets
Mini-Portal
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Linked from Radford’s webmail Portal
Reduces long e-mails
Organized Newsletter
In-Depth Job Opportunities
Internships
Workshops
COMMUNITY COLLEGES
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Location
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Enrollment
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New River
Wytheville
Virginia Western
J. Sargeant Reynolds
Northern Virginia
Tidewater
Introduction to Marketing Course
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Designed by Radford University for Community College
Transfers directly into Radford University for course credit
CLASS RECOMMENDATIONS
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Sports Marketing
Event Marketing
Entertainment Marketing
Night Classes
Internet Classes
Electives
KEEPING UP-TO-DATE
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What is Marketing? Video
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You Tube
Student Connection
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MySpace