Transcript Power and Agency in VISUAL COMMUNICATION in the Digital Era

MGC3/S14/A9c (5 cr)
Power and Agency in
VISUAL COMMUNICATION
in the Digital Era
Coordinators:
Liina Puustinen
& Karoliina Talvitie-Lamberg
Power and Agency in Visual Communication on the Digital Era
SCHEDULE spring 2010
1. Introduction: Power and agency in visual culture - Liina Puustinen
2. Visual literacy and media education - Juha Herkman
3. Citizen photojournalism: changing the visual order of the news - Mervi Pantti
4. Digital intermediality - Susanna Paasonen
5. Visuality and virtuality of perception - Annamari Vänskä
6. The Unconscious and Visual Communication - Janne Seppänen
7. Visual communication in the mobile and networked context - Mikko Villi
8. Visual communication in practice - Mia Marttiini
9. Webcam Aesthetics - Karoliina Talvitie-Lamberg
10. The impact of pocket-video reporting on journalism and predictions for the
new decade – Anssi Männistö
Assesment
Learning diary:
• Length: I page/ lecture; minimum coverage 9 lecturers
• Deadline: 29.4. 2010
• Reflect on the central issues covered in each lecture and evaluate
these issues together with your learning process. Learning diary is
not a documentation of a lecture but a text that reflects your
learning.
Essay:
• Length: 6-8 pages
• Deadline: 29.4.2010
• Write an academic essay reflecting at minimum on one topic
covered in lecturers talks. Use as a material lectures, course
literature and additional literature given during the lectures.
Learning diary
• Write down the main points of the lecture
What was new? How does it relate to what you already know?
• Write your own thoughts and ideas based on the lecture
What kind of experiences do you have on certain phenomena?
What kind of examples can you make up?
• Pose questions
Was something unclear? What kind of further questions the topic
may evoke?
Introduction:
Power and agency in visual culture
16.3.2010
Liina Puustinen
Journalism Research and Development
Centre
University of Tampere
Visual culture:
• Shared practices of a group, community or
society through which meanings are made out
of the visual, aural and textual representations
and the ways that looking practices are
engaged in symbolic and communicative
activities.
(Sturken & Cartwright 2009.)
Visual culture
• How does power and agency work within and
through the diverse forms of the visual
communication in the contemporary digital
and global culture?
Power
Foucault:
•
•
•
•
Relationship
Network
Resistance
Violence vs. productive power
Agency
• Freedom to act within the discourses of power
’Empowerment’:
• visual literacy
• Production of visual media content
(e.g. social media)
Agency in the digital era?
OUTLINE of the lectures:
I GENERAL CONCEPTS AND THEORY OF VISUAL
COMMUNICATION
1. Introduction: Power and agency in visual culture - Liina Puustinen
2. Visual literacy and media education - Juha Herkman
4. Digital intermediality - Susanna Paasonen
5. Visuality and virtuality of perception - Annamari Vänskä
6. The Unconscious and Visual Communication - Janne Seppänen
II NEW PHENOMENA & NEW FORMS OF AGENCY
ON THE DIGITAL ERA
3. Citizen photojournalism: changing the visual order of the news - Mervi Pantti
7. Visual communication in the mobile and networked context - Mikko Villi
9. Webcam Aesthetics - Karoliina Talvitie-Lamberg
10. The impact of pocket-video reporting on journalism and predictions for the new decade
– Anssi Männistö
III VISUAL COMMUNICATION AS PROFESSION
8. Visual communication in practice - Mia Marttiini
Power and image
Power and gaze:
to look and to be looked at
- Panopticon
Photograph
- Photographic truth
- Affective power
example advertisements
• How does power and agency work through these commercials?
- What kinds of power relationships and positions does the ad
represent?
- How does it position the viewer? How do you position yourself as
viewer?
Madonna:
http://www.youtube.com/watch?v=vGZ76iJdToU&feature=player_emb
edded
Permanent textmarker:
http://www.youtube.com/watch?v=xGoOigQzDx8
At least 14 children killed in Gaza terror as Israel defies demands for a ceasefire
Mail Online 06th January 2009
Last updated at 1:48 AM on 06th January 2009
Images of Trust
Audiences Experiencing News Images:
Do people have confidence in the
news images of the press and
internet newspapers?
The question of trust /confidence
• Trustworthiness of journalism &
photojournalism
• Trust/confidence is a relationship of
productive power
• Digital processing of images
Conclusion
Tentative results on the qualitative interviews
Silent confidence
• People do not think about the trustworthiness of the news image
before they suspect something is fake.
Three levels of confidence
• 1. the topic of the picture, the inner ‘reality’ of the image, is the
frame of interpretation and also the basis for confidence or suspect
• 2. the photograph itself is the frame of interpretation and the basis
for confidence or suspect
• 3. the context - the text of the article and news media - gives a
frame of interpretation, and constructs the relation of confidence
or suspect to the image. It reflects the confidence on the
newspaper (print or online).