Transcript Solution - heureka

What’s New with
WebTrends7
January 2005
NetIQ Confidential - Internal Use Only
Getting the complete view of your web results
WebTrends is
committed to
providing you a
comprehensive view
into your business,
and making it easier
for you to accelerate
your results.
Campaign
Performance
Customer
Self-Service
Audience
Segmentation
NetIQ Confidential - Internal Use Only
Search
Engine
Results
Commerce
Analysis
Navigation
Analysis
Content
Effectiveness
New Enhancements to WebTrends 7
Campaign
Performance
Campaign
Performance
Search
Engine
Results
Search Engine
Results
Audience
Segmentation
Customer
Self-Service
Audience
Segmentation
NetIQ Confidential - Internal Use Only
Commerce
Analysis
Navigation
Analysis
Content
Effectiveness
Extending WebTrends 7 with
Unmatched Conversion Analytics
 Email Campaign Performance - Visually pinpoint where
email campaigns are losing prospects with integrated
email-web analytics
• View your metrics right over the email creative itself
• Advanced Email 5 point conversion report
 Search Marketing - Determine the effect that search
engine rank has on revenue
• Combine Organic and Paid metrics in a single report
• Integrate with insight from other application to include ranking
 Audience Segmentation - Easily identify profitable visitor
segments and visually compare their behavior and
conversion
• Take advantage of predefined segments (New & Repeat Visitors, First
time and Repeat Buyers) against any report or create your own custom
report
• Now take advantage of these new segments directly in SmartView
NetIQ Confidential - Internal Use Only
Email:
Pinpoint where your email is losing prospects
Problem:
•
66% of marketing executives use
clickthroughs to measure ROI*
•
Multiple metrics from multiple
applications
•
Difficult for marketers to act on
results
Solution:

WebTrends + ExactTarget

See all performance metrics right
on your email

Complete Scenario Analysis from
Open to Sale

Compare email performance to
your other campaigns in one easy
to interpret drilldown report
NetIQ Confidential - Internal Use Only
*Jupiter Research “Cautiously Closed Loop”, March 2004
Integrated Email-Web Analytics
“The objectives we've outlined for our web site and our
email marketing programs are the same: to develop
relationships with consumers, reinforce loyalty to our
brands, and ultimately drive sales.”
“For the first time, we'll be able to measure the
effectiveness of these touch points and analyze
consumer behavior in an integrated manner.”
Joel Reimer, Manager of Interactive Marketing,
The Scotts Company
NetIQ Confidential - Internal Use Only
Search:
Determine the effect rank has on revenue
Problem:

Difficult to correlate the pay off
of an improved ranking

Multiple metrics from multiple
applications

Multiple tags from multiple
vendors
Solution:

WebTrends + WebPosition

First report to tie rank to
revenue

One resource for complete
view into search results

Easily stay on top of changing
rankings and their effect
NetIQ Confidential - Internal Use Only
Integrated SEO Solution
"We used to deploy several different tools to measure and
track organic, paid and shopping engine rankings. But now
with the integrated WebTrends / WebPosition solution, we
have a complete closed-loop solution to easily measure and
track the full lifecycle of our search engine marketing efforts.”
Kent Lewis
President, Anvil Media & recognized SEO expert
NetIQ Confidential - Internal Use Only
Segmentation:
Easily Identify which Segments Drive Business
Problem:

Business optimization does
not occur in aggregate

Segmentation approaches
vary by customer

Behavioral differences must
be visually intuitive
Solution:

WebTrends SmartView
segmentation

Persistent, customer-driven
segmentation

Segments can be easily
correlated with most
reporting categories
NetIQ Confidential - Internal Use Only
Interactive and Accessible
Custom Reports: Create Any Report on the Fly
Problem:
 Analytics solutions are
weak on custom reporting
 Vendor involvement or
complex VB-script/SQL
knowledge required
Solution:

WebTrends Custom Reports

Easy-to-access, wizardbased custom report
interface

Reports are immediately
available within the
WebTrends desktop for
all users

Easily extend data in
SmartReports
NetIQ Confidential - Internal Use Only
Interactive and Accessible
SmartReports Database: Client Side Database Reporting
Problem:
 ASP-based data warehouses are
difficult and expensive to access
 Integration of sensitive data with
ASPs requires transmission of
the data to a third party
Solution

WebTrends SmartReports
Database

A client-side database for easy,
local, wizard-based data integration

Viewable as pre-formatted
WebTrends SmartReports for
Microsoft Excel, or through any
BI tool.

Integrated menu and toolbar in
Excel for one-click updating of
real-time data
NetIQ Confidential - Internal Use Only
Interactive and Accessible
Ad Hoc Query: Refine Your Results on the Fly
Problem:

Web analytics provide
mountains of data

Difficult to receive precise
answers
Solution:

WebTrends Ad Hoc Query

Refine any WebTrends report

Set conditions and operators to
probe deeper into your results

Quickly pinpoint the precise
factors influencing your web
results
NetIQ Confidential - Internal Use Only
Additional enhancements
Helping you get the most out of WebTrends
WebTrends Resource Center:

Getting Started and How To Guides –
Leverage resources to help you get
WebTrends implemented quickly to meet
your primary business objectives

Business tools to help you interpret and
create valuable WebTrends Reports –
Access demos by industry professionals,
case studies, online training and business
resources to help you leverage WebTrends
to improve your marketing efforts,
conversion and site design.
Benefits:

Get WebTrends up and running quickly

Understand where to focus your efforts and
how to take advantage of results
immediately

Leverage WebTrends expertise to
understand how to optimize your site for
improved acquisition, conversion and
retention of your prospects and customers.
NetIQ Confidential - Internal Use Only