Transcript File

FAD DIETS
Mr. Miller
Miss Millhouse
Miss Thompson
Fad Diets
Rank these diets in the order of which
you think is healthiest to unhealthiest.






Atkins
Weight Watchers
South Beach
Zone Diet
Jenny Craig
Fat Smash
Fad Diets
85% of the people
will lose fat on their
diet but only 15%
will keep it off after
2 years
What are fad diets?
• A weight loss diet that becomes very popular and falls out of
favor just as quickly
• Some promote healthy weight loss strategies whereas others
can be extremely unhealthy.
Healthy vs Unhealthy
Healthy Diet:
• Only claims to help lose 1-2 lbs./wks.
• Uses a variety of foods from all food groups
• Grains, fruits, vegetables, dairy, and protein
• Realistic
•
•
•
•
Can eat when it is works for you
Variety of foods
Cost effective
Incorporates physical activity
Healthy vs Unhealthy
Unhealthy Diet:
• Claims to have greater weight loss than 1% or more than 1-2 lbs/wk
• Sounds too good to be true (look sexier, feel happier)
• Only eat foods they send you
• No need for exercise
• Magic food supplements: Diet Pills, Special Vitamins
• Only eating from certain food groups, at certain times
Red Flag Activity
• 1 red and green flag per student
• Read slide and decide what your answer is by raising your
flag:
 RED flag = unhealthy weight loss strategy
 GREEN flag = healthy weight-loss strategy
Red Flag Activity
 1) Lose 30 pounds in 30 days by following our easy
30-day diet plan developed by Dr. Quick Fix.
Answer: Red Flag! WHY?
Rapid weight loss
Sounds too good to be true
Rigid menus
No need to exercise
Red Flag Activity
 2) Hi, I’m supermodel, Susan Winters, so I’m an expert on
dieting. All you have to do is drink my specially
formulated “Hollywood Potion,” every day, three times a
day, and you can lose weight as easily as I can!
Answer: Red Flag! WHY?
Sounds too good to be true
Magic foods or supplements
No need to exercise
Red Flag Activity
 3) I’m Jenny Brown and I believe that healthy food
choices from every food group, along with regular
exercise can help you to become as fit as you can be.
Answer: Green Flag! WHY?
Eating a variety of foods is important so you can get all the nutrients your
body needs and physical activity strengthens your heart and boosts your
metabolism!
Red Flag Activity
 4) During the Introduction phase, you are only allowed
to eat 20 grams of carbohydrate each day, from foods
like salad and other non-starchy vegetables. See our list
of acceptable vegetables, and only eat those and you’ll
lose your first 10 pounds in a week.
Answer: Red Flag! WHY?
Rapid weight loss
Sounds too good to be true
Magic foods or supplements
Bizarre quantities and limitations
Rigid menus
No need to exercise
Red Flag Activity
 5) To lose weight, the calories you eat must be exactly
broken down into 40% from protein, 40% from fat, and
30% from carbohydrates.
Answer: Red Flag! WHY?
Bizarre quantities and
limitations
Rigid menus
No need to exercise
Red Flag Activity
 6) It’s not your fault you’re overweight. Scientific studies
suggest that stress can cause the body to overproduce a
hormone that stores fat. The solution is our pill called
Cortislender. In addition to helping to control your fat storing
hormone levels, Cortislender’s combination of vitamins,
minerals and herbs help balance blood sugar, reduce cravings
and maximize your metabolism, which all help to boost fat
burning.
Answer: Red Flag! WHY?
Sounds too good to be true
Magic foods or
supplements
No need to exercise
Red Flag Activity
 7) Eating throughout the day and not just at one or
two big meals, as well as controlling your portion
size can be an effective way to manage your body
weight so you can be healthier.
Answer: Green Flag! WHY?
Eating smaller portions every two to three hours throughout the day is
good for your body’s metabolism of energy. It helps stabilize blood
sugar and energy levels too!
Red Flag Activity
 8) Eating too many carbohydrates causes obesity and
other health problems. If you eliminate
carbohydrates from your diet, you will lose weight
quickly and easily. Eat as much meat as you want.
Never be hungry and lose weight fast.
Answer: Red Flag! WHY?
Rapid weight loss
Sounds too good to be true
Bizarre quantities and limitations
Rigid menus
No need to exercise
Red Flag Activity
 9) Do not combine protein and carbohydrate foods
at the same meal. If you do, you will have stomach
problems since each type of food requires a different
environment for digestion.
Answer: Red Flag! WHY?
Specific food combinations
Rigid menus
No need to exercise
Red Flag Activity
 10) Aim for a healthy weight. Choose a variety of
foods every day and moderate your intake of fat and
sugar. Choose at least 5 servings of fruits and
vegetables every day. Be physically active every day.
Answer: Green Flag! WHY?
These are examples of a healthy eating and
activity plan.
Fad Diets
 Can you name 5 or more fad diets?
Atkins Diet
• The Atkins diet restricts the intake of carbs to change the
body’s metabolism from burning glucose as fuel to burning
stored body fat.
• Foods Restricted:
•
•
•
•
Grains: bread, pasta, cereals, rice, fruits, most vegetables, sweets, snack chips
Fruits and fruit juices
Dairy Products
Starch vegetables – potatoes, beets, corn
Weight Watchers
• Incorporates a daily point system
• Daily points
Based on baseline body weight. As long as you stay within the
daily points allowed you can eat whatever you want.
• Weekly peer meetings
• Foods Allowed:
Anything goes if you can stay in your points range
South Beach
• By decreasing bad carbs, a dieter will metabolize food more
effectively and improve insulin, which will lead to weight loss
• Three stages:
• Eliminate cravings and Kickstart weight-loss
• Lose steadily
• Maintain for Life
ZONE Diet
• Reverse cellular inflammation by maintaining the inflammatory
hormones generated by the food we eat.
• On one-third of the plate put some low-fat protein that is no
bigger or thicker than the palm of your hand.
• Other two-thirds of the plate with color carbohydrates
Jenny Craig
• Pre-packaged meals act as a guide for healthy eating
• Three-level food-mind-body plan to help people lose weight and
keep it off.
1 level
• how to eat the foods you want
• how to choose smaller portions
• eat more frequently
2 level
• how to boost energy by adding simple daily exercises
3 level
• how to maintain their weight loss
Fat Smash
• Will NEVER fail YOU… if you open your mind to the great
possibilities
• 90 day program divided into 4 phases
•
•
•
•
Phase 1: Few choices of foods and fats are limited
Phase 2: Limited quantities of carbs and fatty foods
Phase 3: Portions are limited but carbs and fats are now included
Phase 4: Normal eating, frequent meals, exercise
• Purposely designed to be a forgiving program
Influences
 What might influence you to use one of these
diets?
Advertising Techniques
• Facts / Figures
 Statistics and objective factual information is used to prove
the superiority of the product
 e.g. This diet been proven to work for 95% of people who
tried it over a 3 week period
Advertising Techniques
• Weasel Words
 Statistics and objective factual information is used to prove the
superiority of the product
 e.g. This diet been proven to work for 95% of people who tried it
over a 3 week period
Advertising Techniques
• Testimonial
 A famous personality or an “ordinary person” is used to
endorse the product
 e.g. this product helped me lose weight, so it will help you
too.
Advertising Techniques
• Appearance and Sex-appeal
 The advertisement tries to associate a product or idea with
beautiful people and sexuality
 e.g. a picture of a super-model and just the name of the
diet
Advertising Techniques
• Magic Ingredients
 The suggestion that some almost miraculous discovery
makes the product exceptionally effective
 e.g. a pharmaceutical manufacturer describes a special pill
that makes their diet pill more effective for weight loss
than a competitor`s.
Advertising Techniques
• Humor
 Customers are attracted to products that divert the
audience by giving viewers a reason to laugh or to be
entertained by clever use of visuals or language.
 e.g. An add jokes about how all diets are very girly and only
for women, but here’s a diet that was made for a man.
Advertising Techniques
• Transfer
 Words and ideas with positive connotations are used to
suggest that the positive qualities should be associated
with the product and the user
 e.g. a woman has lost weight on a diet and is now at the
beach in a bikini. This advertisement may lead you think
about how you will lose weight and end up on a beach in
your bikini.
Advertising Techniques
• Bandwagon
 Form of propaganda that exploits the desire of most people
to joining the crowd or be on the winning side, and avoid
winding up on the losing side.
 Ex. A group of people are going to weight watchers together,
you may feel like you want to be part of the crowd.
“Everybody’s doing it”
Advertising Techniques
•
•
•
•
•
•
•
•
Facts/ Figures
Weasel words
Magic Ingredients
Appearance and Sex-appeal
Testimonial
Humor
Transfer
Bandwagon
How Fad Diets Influence ..YOU
How Fad Diets Influence ..YOU
How Fad Diets Influence ..YOU
How Fad Diets Influence ..YOU
How Fad Diets Influence ..YOU