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Behavior
Modification I
Lecture 10
Changing Our Behavior
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Behavior modification:
Systematically applying behavior
principles to the task of changing
someone’s target behavior
… our own or someone else’s.
Janice & John Baldwin
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Operant conditioning principles ~
Some Applications
Personal
  physical fitness
  motivation
 Psychotherapy
 panic attacks
 phobias
 Special education
 basic life skills
 social skills ~
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Steps in Behavior Modification
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Scientific use of behavior (learning)
principles
 Goal setting
 Behavioral Definitions
 Functional Analysis
 Objective measurement
 Data collection
 Evaluation ~
Goal Setting
Identify target behavior
 the one we wish to change
 Excesses
 undesirable behaviors
 Deficits
 lack certain skills
 Developing human potential
 self-actualization ~
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Excesses
Deficits
Human
Potential
Behavioral Definitions
Careful definition of target behavior
 detailed
 objective
 measurable in numerical units
 Example
 vague: I want to study more.
 effective: On every study day, I
want to study 30 minutes longer
per day. ~
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Chains of Behavior
Accomplishment of overall goal
 Target behavior defined in smaller
operant units
 linked together in chain of activities
 Can focus on weakest links first
 divide it into smaller behavioral units
 Basic skills --> integrated whole
 avoid coaches’ trap ~
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Behavioral Definitions: Advantages
Establishes performance level
 reward when goal attained
 no reward for suboptimal performance
 Helps create rules to solve problems
 if goals not being met
 how to address shortfall
 Helps evaluate merit of behavior changes
 is it producing the desired effect?
 is a different approach needed? ~

Functional Analysis
Identify controlling (maintaining) variables
 Antecedents
 Consequences
 Hypotheses on role of behavior
D : B  SR)
 ABC model (S
 Used to create behavioral interventions
 reduce unwanted behaviors
 while encouraging desirable one ~
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Functional Analysis
Antecedents
 promote target behavior
 inhibit target behavior
 Behavior
 desired / undesired
 other behaviors
 Consequences
 promote target behavior
 inhibit target behavior
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Functional Analysis: Example
Self-injurious behavior (SIB)
 Iwata et al
 Antecedent
 parents attention directed elsewhere
 Behavior
 SIB
 Consequence
 attention directed towards child
 Operant phenomena? ~
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Functional Analysis: Example
or…
 Antecedent
 direct child to eat stewed tomatoes
 Behavior
 SIB
 Consequence
 demand withdrawn
 Operant phenomena? ~
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Objective Measurement
Behavior and controlling stimuli
 Objectively record
quantifiable
 form
 timing
 frequency
 Establish baseline for behavior~
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Objective Measurement
Example: Reduce smoking
 Form
 # of packs, cigarettes, or puffs?
 practical choice of measurement
 Frequency
 ratio of count & length of observation
 Timing
 duration of behavior ~
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Objective Measurement
Other useful measures
 % of task completed
 groups: # or % of people completing task
 rating scales: qualitative behaviors
 Use combination of scales
 No predetermined scale for a behavior
  quality of social contacts, not number
 or vice versa
 depends on individual’s goals ~
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Data Collection
Collect & record data
 graphs
 checklists
 Notebooks
 ABC Diaries, etc.
 About ABC
 Antecedents, Behavior, Consequences ~
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ABC Diary for Child’s Tantrums
Antecedents (A)
Behavior (B)
Consequences (C)
No TV. We tried to
comfort him
We finally gave him
water
We turned off TV
22 min
He demanded a glass
of water at bedtime
24 min
After a bedtime story
18 min
We left the room
Had turned of TV
26 min
Sent him to his room
Data Collection: Methods
Direct observation
 Indirect observation
 results of behavior
 Questionnaires / interviews
 Goal
 how is behavior function of
antecedents & consequences ~
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Evaluation
Evaluate all steps
 functional analysis
 See convincing behavioral changes?
 Inspect records/graphs
 Criteria
 normalcy
 health & personal adjustment
 consumer satisfaction
 Importance of practical criteria
 i.e., 50% decline in arson behavior? ~
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