Transcript Public Library and Users’ lifestyle in a Changing Context

Public Library and Users’
Lifestyle in a Changing Context
Haruki Nagata (University of Tsukuba)
Kanako Sakai (Institute of Developing Economy, Library)
Tetsuya Kawai (TFC Co. Ltd.)
Diverse changes in our lives and values
Swift social development and remarkable
advancement in information communications
technology
More and more people have the access to broadband network
via their home computers, and the web service is available even
with their cell phones.
All these transformations seem to have
come to cast a shadow upon public library
services.
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Curious about ‘lifestyle’ change
We conducted a set of surveys over people’s
lifestyles and views/attitudes toward the library.
“manner and style of a person’s life inclusive of living
space, living hours and all values” (Akuto, 1999)
“expressions of individuals’ ambitions to create their
own specific personal, cultural and social identities
within historical determined structural and positional
framework of the society”(Miegel, 1994)
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Aim and methodology:
Aim of our study：
To grasp people’s lifestyles in a broader perspective and to
identify the relationship between their lifestyles and library
use
Looking at:
Lifestyle(Manner and style of a person’s life)
x
Views and attitudes toward library
Actual library use
Demographic attributes(gender, age, persons living with, educational
background, occupation and income)
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Survey of lifestyle and library use
Survey
(method)
2004
survey
(mail-in)
2006
survey
(hand-out)
Subjects
Residents of Toride
City
(those 20 and above
living within a 2km
radius)
Visitors of Toride
City Library
(High school students
and older)
Visitors
of
Yuki
[City] Library
(High school students
and older)
Sampling
method
# of sample
random
sampling
1,000(8
unknown)
50% of
visitors
801
50% of
visitors
626
# of response
(valid responses)
320 (320)
response rate
32.3%
Note
Toride City,
population at
80,000 (today
110,00 due to
annexation)
497 (466)
response rate
62%
304 (293)
response rate
48.5%
Yuki City,
population at
53,000.
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Location of two cities＆ their libraries
Red: Toride City
Green: Yuki City
Toride City Library
Yuki [City] Library
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2004 survey (mail-in to residents)
1. factor analysis of lifestyle
Prefers to live as one' wishes regardless of reputations
Live unbound to traditions and customs
Values recognition for hobbies etc., rather than for work
Real life lies in being faithful to one’s desires
Think of others before oneself
Sacrifice oneself for family and work
Once started, get absorbed whether it is play or work
Love to play the central role
Set a little higher goal and strive for it
Can do whatever one likes only after making a success
Enjoy life rather than striving for success
factor extraction method: generalized least-squares method
rotation method: Promax solution with Kaiser’s normalization
life
fulfillment
0.58
0.58
0.54
0.37
-0.05
0.04
0.02
-0.20
-0.09
0.21
-0.21
Factors
absorption
self-sacrifice
& actions
-0.14
0.01
0.03
-0.18
0.11
-0.02
-0.17
0.35
0.65
0.03
0.42
-0.01
0.06
0.62
-0.07
0.48
0.23
0.31
0.16
-0.03
-0.18
-0.08
achieving
goals
-0.04
0.03
0.01
0.03
-0.13
0.11
-0.25
0.22
0.13
0.63
0.44
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2004 survey (mail-in to residents)
2. 4 lifestyle clusters
life fulfillment
self-sacrifice
absorption and actions
achieving objectives
1.00
0.77
0.80
0.67
0.66
0.60
0.53
0.47
0.42
0.40
0.15
0.20
0.00
-0.03
-0.20
-0.24
-0.29
-0.40
-0.44
-0.60
-0.80
-1.00
-0.53
-0.45
-0.55
-0.77
-0.88
Group of no concern
Group of keeping own pace
Group of actively striving
Group of respecting others
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2004 survey (mail-in to residents)
３. factor analysis of views and attitudes toward library
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2004 survey (mail-in to residents)
4. Clusters by views & attitudes toward the library
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2004 survey (mail-in to residents)
5. Cross table of lifestyles and views & attitudes toward the
library
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2006 Survey (with library visitors)
1. Two Libraries in suburban/rural area
Opened in
Floor space
Collection(2005)
Registered users(2005)
Target population(2005)
No. of total users(2005)
No. of total lending (2005)
No. of vol. per capita (2005)
Note
Toride City Library
1979.7
1,527m2
303,480vols.
46,497(including
branch library)
113,000(same)
364,868
661,963
2.8
Yuki [City] Library
2004.5
4,135m2
136,367vols.
16,013
53,000
285,868
219,173
2.6
・PCs introduced fully in ・PCs and database service
available
2007
・Part of a complex
・Independent library
building called Yuki
building
Information and
Communication
Center
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2006 Survey (with library visitors)
2. Two library collecting difference users
Toride vs. Yuki
 Age group
under 30:
over 55:
18.5% vs. 30.9%
37.8% vs. 22.8%
 Education background (above university graduate)
40.1 % vs. 26.6%
 Aim of use: focus on reading vs. certain amount of research
(Internet use): 8.8% vs. 11.7%
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2006 Survey (with library visitors)
3. Preference of principal information source
Yuki
Toride
Information
source
newspaper
TV
Periodicals
Books
Search Engine
Blog
Bulletin Board
Ask librarian
Ask friends
News/soci Everyday Work/Stu News/soci
al issues
dy
al issues topics
Everyday Work/Stu
dy
topics
65.7%
16.6%
9.2%
59.9%
14.9%
8.5%
55.2%
37.8%
6.7%
59.9%
41.8%
7.6%
6.7%
27.6%
14.7%
9.2%
38.1%
18.6%
12.15
33.2%
61.3%
7.7%
29.9%
62.7%
25.5%
38.7%
39.3%
15.5%
26.1%
27.1%
10.9%
19.8%
19.6%
5.6%
11.2%
17.9%
7.1%
16.6%
9.2%
3.5%
14.9%
5.9%
0%
0.5%
0.6%
0%
0.7%
0%
0.8%
6.0%
6.1%
3.5%
10.4%
10.2%
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2006 Survey (with library visitors)
4. Two surveys’ difference of clusters
2004 residents survey
2006 visitors survey
 Groups by lifestyle
 no concern
 keeping own pace
 actively striving
 respecting others
 Groups by views and attitudes
toward library
 isolated
 bookish
 exploring
 no interest
 patronage
 Groups by lifestyle
 keeping own pace
 achieving aims
 fulfilling & active
 preserving traditions
 Groups by views and attitudes
toward library
 killing time
 no interest
 bookish and exploring
 patronage
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2006 Survey (with library visitors)
5.Clusters by the views and attitudes toward the library
space/ambience
library as information source
reading/study
continuous education/IT
1.0000
0.5000
0.0000
killing time group
no interest group
bookish & exploring group
patronage group
-0.5000
-1.0000
-1.5000
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Discussion
1. People with certain lifestyles appreciate library
services positively.
2. Subtle differences of lifestyle and views &
attitudes toward library between residents and
visitors are confirmed.
3. Library service alteration atracts different
visitors.
4. People have already started to enjoy many
kinds of networked service by themselves and
at the same time use the library subject to its
service response.
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Thank you for your attention
ご清聴ありがとうございました（Go Seicho Arigato
gozaimashita）
Contact: [email protected]
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