Transcript Online Measurement for Small Business

Online Measurement
Online Measurement for
Small Business
Improve your marketing with valuable insights into
how your customers interact with your website.
Online Measurement
Your website is critical to the
success of your business
Why?
What?
How?
Goals
Online Measurement
But what do you know about
your website’s visitors?
Who are they?
How are they
getting to your
site?
What are they
doing once they
get there?
Why?
When are they
visiting?
What?
How?
Goals
Online Measurement
Better marketing with
website insights
The more you know about your website visitors, such as where
they come from and which pages they like best, the more you can
focus your marketing efforts on what actually works
Google Analytics can help.
Why?
What?
How?
Goals
Online Measurement
Who are your visitors?
Find out how many visitors you're getting and where
they're located, so that you know where to focus your
marketing budget.
Why?
What?
How?
Goals
Online Measurement
How are your visitors
finding you?
Learn which search engines, blogs, or social networks drive
most of your website’s traffic, and and increase your
marketing efforts on those channels.
Why?
What?
How?
Goals
Online Measurement
What are visitors doing on
your site?
Discover how long people stay on your site and which
pages aren't being viewed as much. Increase visitor
engagement by featuring your best content on your
most popular pages.
Why?
What?
How?
Goals
Online Measurement
When are most visitors
coming to your site?
Identify activity patterns, and be ready for
corresponding increases in visitors.
Consider posting special offers on days that your
website receives the most visits.
Why?
What?
How?
Goals
Online Measurement
Measure progress towards your
marketing objectives
Set goals in Google Analytics to understand if your
website is helping you achieve your online objectives.
Use different goal types to measure different types of
conversions, like online purchases, time spent on your
website, or total pages visited.
Why?
What?
How?
Goals
Online Measurement
Valuable insight at no
extra cost
See all your information online in easy-to-read reports.
Use different goal types to measure different types of
conversions, like online purchases, time spent on your
website, or total pages visited.
Why?
What?
How?
Goals
Online Measurement
Thank you.
If you have any queries or would like help setting
up Google Analytics please contact us:
[email protected]
877-445-7999