Introductory Psychology
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Transcript Introductory Psychology
Social Psychology
Social Thought
Social Cognition
The
collection and assessment of information
about other people
Schemata
Primacy
effect
Condition
“Friendly” Ratings
One-paragraph, friendly
95%
One-paragraph, unfriendly
3%
Two-paragraph, friendly-unfriendly
78%
Two-paragraph, unfriendly-friendly
18%
Social Thought
Schemata
Primacy
effect
Recency effect
Stereotypes
A set of characteristics presumed to be shared by
all members of a social category
Social Thought
Attributions
Internal/Dispositional
External/Situational
Kelley’s Covariation Model of
Attribution
Consensus
Consistency
Distinctiveness
Attribution Errors
Fundamental attribution
error/Correspondence error
tendency
to explain others’ behavior in terms of
dispositional (internal) rather than situational
(external) causes
Self-serving bias
tendency
to take credit for positive behavior or
outcomes by attributing them to internal causes, but
to blame negative ones on external causes,
especially on factors beyond our control
Attribution Errors
Just World Hypothesis
People
Halo effect
Good
get what they deserve
goes together…
Assumed similarity bias
Tendency
to assume others are like self, even
when meeting for first time
Attitudes
A relatively stable organization of beliefs,
feelings, and behavior tendencies toward
something or someone
Can be positive or negative
Affect behavior
Attitudes
Components of Attitudes
Beliefs
Feelings
Behavior
tendencies
When Attitudes Go Bad…
Prejudice
Discrimination
Belief negative stereotype
Feelings strong, negative
Behavioral Tendencies strong
Sources of Prejudice
Frustration-aggression theory
Authoritarian personality
Social conflict theory
Social learning theory
Information processing
Stereotypes
Persuasion
Any attempt to change an attitude, and
ultimately, behavior
Source
Message
Medium
Audience
Cognitive Dissonance
Discomfort experienced when there is an
obvious gap between our attitudes and our
actions or between two attitudes
Boring Task
(turning pegs)
Explain to next
subject that it
was interesting
Paid $1
Paid $20
“It was fun” =
Attitude
Change
“It was boring”
= NO Attitude
Change
Social Influence
Attempts made by one or more people to
change the attitudes or behavior of others
Obedience
A
change of behavior in response to a
command from an authority figure
Stanley Milgram
Relieved of personal responsibility
Signs of authority
Commands were gradual
Conformity
Voluntarily yielding to social norms, even
at the expense of one’s own preferences
Asch’s
conformity studies
35% conformity rate
Influential
factors
Situational characteristics
Group size, unanimity
Nature of the task
Personal characteristics
Compliance
A change of behavior in response to an
explicit request from another person or
group
Foot-in-the-door
effect
Door-in-the-face effect
Lowball procedure
That’s-not-all technique
Not-so-free sample technique
Social Action
Bystander Effect
Diffusion of Responsibility
Mob behavior
Deindividuation
The more anonymous people feel in a group, the
less responsible they feel as individuals