Transcript OWB Position and Sales Overview

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OWB Update
Jean-Pierre Dijcks
Sr. Manager – OWB Product Management
Special Guest:
Max Rivera
Director Business Intelligence
Agenda
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Market Uptake
Convergence
Roadmap
Positioning vis-à-vis other Oracle products
Spotting Opportunity
Q&A
Market Uptake
Sales model
• Sold by Technology Sales
• Use “first piece is free” angle to create up-sell opts.
• Database Options:
Current Release – OWB 10gR2
• Market uptake
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6000 + estimated customers (all OWB releases)
23,000 + downloads (OTN) for the past 9 months of 10.2
650 + paid attendees at global training sessions for 10.2
Similar numbers for OWB 10.1
• Explosive revenue growth for all options
Convergence
Today’s customer demands
• Customer demands in today’s landscape:
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Compliance with laws and regulations
Confidence in their information and processes
Secure and safe information
Scalability and performance
Drive revenue and profits from their information
• Consequences:
• Classic data integration is no longer good enough
• Information quality becomes more and more important
• Tracing, auditing and compliance are key requirements
Gartner says: Convergence
OWB is convergence!
This puts us…
Here
today
Next
Release
Roadmap
Official Roadmap Document
• Is publicly available on the OWB OTN page
• Describes high level the roadmap
• Three highlights:
• OWB and Fusion Applications
• OWB and Heterogeneous Targets
• OWB and SOA / BI EE
http://www.oracle.com/technology/products/warehouse/pdf/TWP_BIDW_OWB_Roadmap_1006.pdf
Coming Releases - Highlights
• Three parallel releases are currently in development
• 11g R1 DB Release
• Tighter integration with Oracle DBMS
• Siebel Connector
• 11g + Release
• Support Fusion Applications BI / Migration / MDM
• 11g ++ Release
• Support native heterogeneous sources and targets
• OBI EE integration
Detail: Heterogeneous Access
• Full native support for many common platforms
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Set based support
Native read
Native write
Native code
• Configuration management
• Data type mapping
• Function mapping
Detail: Knowledge Modules
• Extend the code templates for generated code
• Pre-build business logic
• Hand code
• Degree of freedom
• Why is this interesting?
• Bridge the gap to PL/SQL coders
• Allow for easy adaptation of special coding requirements
• Makes OWB easily extensible and flexible at runtime
Detail: Knowledge Modules
• As a customer you can modify generated code using
a graphical editor and the code templates
Insert into {tablename}
As
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Select {colnamelist}
From {tablenamelist}
Where {colname} = {colname}
Insert into sales
As
Select cola, colb, colc
From sourcetab1, sourcetab2
Where pktab1 = pktab2
Detail: OBI EE Integration
• Derive metadata from data models in OWB
• Create in OBI EE:
• Physical Tables
• Logical Tables
• Dimensions and Hierarchies
• OWB generates repository file for BI EE
• Provides end-to-end attribute level lineage and impact
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Positioning vis-à-vis other
Oracle products
Positioning OWB and ODI
Oracle Warehouse Builder
OWB…
• for building Oracle systems
• for Information Quality
Oracle Data Integrator
ODI…
• for data integration on
heterogeneous targets
•Functional integration of the products:
• Runtime Integration, Metadata Sharing, Knowledge
Module Sharing, etc.
• In progress as we speak…
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Spotting Opportunity
Warehouse Builder
Prospects
Look for IT drivers such as:
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Oracle database culture
Advanced knowledge of Oracle database technologies
Understanding of Oracle database power
Leverage the Oracle infrastructure
Homegrown ETL causing maintenance issues
Price pressure / Cost reductions
Prospects
Look for business drivers such as:
• Data growth, shrinking batch windows, GRID computing
• Lack of Information Quality
• Business agility: how long it takes to add a new domain or
dimension to the Data Warehouse, to get a new application to
exchange data with the others, to change a transformation
rule, etc.
• Compliance: understand the flows of data, data lineage,
execution audit trails, etc.
• External sources: assess quality, assess completeness,
monitor compliance, etc.
Opportunity- DWH and “MDM” projects
• Oracle BI&DW
• Selling Oracle ETL over Oracle database
• Selling Oracle BI over Oracle databases
• Now: Direct link with Oracle BI SE
• Future: Direct link with Oracle BI EE
• Master Data Management projects
• Position OWB as the Information Quality enabler in current
MDM-like deals
• Position OWB as the ETL component in current Oracle MDMlike deals
Opportunity- ETL projects
• New Solutions
• Use the “first piece is free” angle
• Position options and connectors to grow
• Custom ETL Solutions (PL/SQL)
• Solve manageability problems
• Augment at first, replace later
• Build new ETL with OWB, embed legacy ETL in OWB
• External ETL Solutions
• Migration opportunities
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Spotting Opportunity
Oracle Data Integrator
Opportunity- BI and DI solutions
• “Heterogeneous BI”
• Selling BI tools over non-Oracle database
• Oracle DI provides ETL solution for custom-built data
warehouse
• Integration Platform
• Consolidating tooling and skills for everything related to data
movement and transformation
• Replace mix of manual homegrown code and ETL software
Opportunity- ETL solutions
• ETL RFI
• Where there’s ETL there’s BI
• ETL Replacement
• Solve performance and cost issues
• Focus on solving the problem loads and establishing an initial
presence