Transcript Propaganda 2016

Propaganda 2016
BRAIN POP MEDIA LITERACY (trinitywest/brainwest)
- Whole class review following
this short video
- Write 3 main points from the
video while watching
What IS Persuasive Writing?
Persuasion takes many forms. It is everywhere
in our daily lives, from commercials to
billboards to cartoons to newspaper stories.
Often, it is used in writing.
Persuasive writing is any type of writing
that attempts to persuade us to adopt a point
of view, agree with an opinion, take an
action, or form a belief. It is any type of
ASSIGNMENT - DUE THURSDAY
Bring TWO examples of arguments to class.
Choose from the following:
- A print advertisement (should not just be
an item with a price; must contain an
argument)
- A written description of a radio or
television commercial (at least ½ page)
December 6, 2016
1. Copy your
homework
from the
homework
board
2. Why is the ad
to the left
persuasive? Be
as specific as
possible.
ACTIVITY: FACT vs. OPINION
A fact is a piece of information that can be
confirmed or verified. An opinion, on the
other hand, is simply a point of view that
someone holds. It is a fact that some
tomatoes are red. It is an opinion that
tomatoes taste disgusting.
On the following slides, you will read
several statements. On your scratch paper,
write F for FACT on one side and O for
1.
Born Harold Jenkins, country
singer Conway Twitty took his
stage name from Conway,
Arkansas, and Twitty, Texas.
2.
Country music sounds like a
group of dying alley cats.
3.
The SpongeBob SquarePants
Movie is not as good as
SpongeBob’s TV show.
4.
In the cartoon, SpongeBob
SquarePants lives in a
pineapple under the sea.
5.
Teenagers are more responsible than
their parents think.
6.
The legal voting age should be
lowered to age 16.
7.
The Statue of Liberty is a popular
tourist destination.
8.
XBox games are superior to
PlayStation games.
9.
Gettysburg is the site of the
largest battle of the Civil War.
10.
Colorado is the coolest state to
live in because of its winter
sports.
BELL RINGER
WHAT IS PROPAGANDA?
IN CLASS ASSIGNMENT
Use the PROPAGANDA POWERPOINT
NOTETAKING SHEET to take notes as we
view the following presentation in
class.
Transfer
Propaganda
Technique
Transfer
Definition
presents a well known image,
symbol, or idea and attaches
our positive or negative
feelings to another idea.
Dodge Freedom Campaign
https://www.youtube.com/watch?v=BqpJvey-7-s
Bandwagon
Propaganda
Technique
Definition
Bandwagon
-Following the crowd
-Doing it because everyone else
is
Bandwagon
Bandwagon
Verizon
Wireless
Ads
https://www.youtube.com/watch?v=EG6orPtnhdY
Red Herring
Propaganda
Technique
Red Herring
Definition
-Distracting with an unrelated point
-"winning" an argument by leading
attention away from the argument
and onto another topic.
Red Herring
PERFUME!
SHOES!
What is this an
advertisement for?
Red Herring
https://www.youtube.com/watch?v=ql7uY36-LwA
http://www.youtube.com/watch?v=jlXRengzZoc
https://www.youtube.com/watch?v=NYae3ZAAbLc
Emotional Appeal
Propaganda
Technique
Definition
Emotional Appeal
-Arousing emotions so people
will agree with you
-Connect human need (a
feeling, like joy) with a product
Army Strong
They connect a
feeling with this
organization.
https://www.youtube.com/wat
ch?v=6xWA1rp50rs
Jeep
https://www.youtube.com/wat
ch?v=-GRwtIIOjsQ
Emotional Appeal
Dodge
https://www.youtube.com/watch?v
=AMpZ0TGjbWE
Dawn
https://www.youtube.com/watch?v
=bfARTSdO2Eg
Testimonial
Propaganda
Technique
Definition
Testimonial
-using a celebrity to sell/convince
-if a celebrity (who has it together) likes
this, then there must be something to it
Testimonial
Got Milk Campaign
https://www.youtube.com/watch?v=ngRuqEhCE0k
Testimonial
Find Your Magic Campaign
https://www.youtube.com/watch?v=QHBncVbn3sk
1.
2.
4.
5.
3.
Repetition
Propaganda
Technique
Definition
Repetition
-repeating word/jingle over and over and
over and over so that it gets stuck in the
head or taken as true
Repetition
Safe-Auto
http://www.youtube.com/watch?v=sUUQm31NO6I
Appeal to Number, Facts, & Statistics
Propaganda
Technique
Definition
Appeal to Number,
Facts, & Statistics
-Using large numbers or misleading
facts and statistics to confuse
Appeal to Number, Facts, & Statistics
Plain Folk
Propaganda
Technique
Definition
Plain Folks
the speaker presents him or
herself as an Average Joe, a
common person who can
understand and empathize with a
listener's concerns.
Plain Folk
https://www.youtube.com/watch?v=iamxF-XVkhs
https://www.youtube.com/watch?v=r_XFHaQRm4g
Test Your Knowledge!
https://www.youtube.com/watch?v=dbpFpjLVabA
https://www.youtube.com/watch?v=dDlPRC2nqzo
https://www.youtube.com/watch?v=cKoLp_lGo14
https://www.youtube.com/watch?v=zkAV
U0jKrE4
Real Beauty Campaign
https://www.youtube.com/watch?v=gm1uNgHw6Xo
PRACTICE
1. A 35-year-old woman from the
Midwest says, “I don’t know much
about newfangled technology, but I do
know I like using World Online
Internet service to email my daughter
who moved to New York City. It just
brings her closer to home.”
PRACTICE
2. An ad shows the attacks on the World
Trade Center, and then cuts to a red,
white, and blue background. This text is
displayed: “Don’t be caught off guard.
Buy Commerce State Life Insurance.
Don’t leave your loved ones
unprotected.”
PRACTICE
3. An ad shows a basketball player
dunking the ball. He says, “Milk is great.”
A woman is shown running and catching
a subway. She says, “Milk is great.” A
teenage boy is shown on a date with the
cutest girl in school. He smiles and says,
“Milk is great.”
PRACTICE
4. An ad shows a group of cute young people
walking and dancing in Times Square. They are
all wearing the same style of flat front khakis.
Text comes up saying, “Join the club. Wear
Club Khakis.”
PRACTICE
5. A man is at home with his kids while his wife
is on a trip. The kids have made a big mess in
the kitchen. He says, “At times like this, I wish I
knew more about keeping the house clean. But,
thankfully, there is ForestSheen. It cleans
everything...and, I mean everything. My family
would be lost without it.”
1.
2.
5.
3.
4.
Monday, December 12, 2016
Is your learning on TARGET?
I can correctly identify propaganda
techniques in the media.
1. Copy your homework from the homework board
2. Utilize your notes for the first 5 minutes of class to review the different
propaganda techniques
3. When directed, log on to the internet visiting www.trinitypride.org
4. Scroll to the bottom of the page and click “SKYWARD”
5. Log in to Skyward.
6. Take the Propaganda Quiz & The Propaganda Quiz Part 2
GOOD LUCK!!!
STOP! Did you take both parts of the quiz? If you did, check your current
English Grade on Skyward THEN put your computer back Correctly!
December 15, 2016
Is your learning on TARGET?
I can correctly identify propaganda
techniques in the media.
1. GET IN YOUR GROUPS AND CONTINUE TO WORK ON
THE GROUP PRESENTATION
1. TO STAY ON TRACK TO COMPLETE THE ENTIRE
ASSIGNMENT, TODAY:
-Print Ad should be COMPLETED
-Planning infomerical should be underway
**YOU CAN USE POWER POINT FOR THE
INFOMERCIAL!
BE PERSUASIVE!!
Your group must be able to answer the following questions
for your product:
1. Who ARE YOU MARKETING TO?
2. HOW ARE YOU GOING TO PERSUADE
THEM?
3. WHAT DOES YOUR PRODUCT DO FOR
US?
4. WHERE WILL YOUR PRODUCT BE SOLD?
5. WHEN I PURCHASE YOUR PRODUCT,
HOW WILL MY LIFE BE BETTER?
6. WHY IS YOUR PRODUCT BETTER THAN
ANYTHING OUT THERE?
December 19, 2016
Is your learning on TARGET?
I can correctly identify propaganda
techniques in the media.
1. GET IN YOUR GROUPS AND CONTINUE TO WORK ON
THE GROUP PRESENTATION
1. TO STAY ON TRACK TO COMPLETE THE ENTIRE
ASSIGNMENT, TODAY:
-Print Ad should be COMPLETED
-Planning infomerical should be COMPLETED
**YOU CAN USE POWER POINT
IF YOU ARE DONE WITH EVERYTHING REHEARSE
YOUR INFOMERCIAL FOR TOMORROW!!!