Transcript Visual Argument Basics Student Sample PPT

Visual Argument
By: Christine Gilbert, Daniela Acevedo,
Enrique Orozco, and Fernando Arce
Introduction
Visual arguments are non-verbal arguments that explain the context of the ad
without saying anything. Visual arguments can be found in almost every form of
media. Every part of the ad is planned specifically to make the audience feel a
certain way about the ad. Visuals are used to manipulate audiences into
seeing what the advertiser wants the people to see. Visual arguments in
advertising are usually more effective than a written advertisement. These
arguments often use catchy, bright colors in ads to attract people’s attention.
Pictures can easily intrigue people to pay attention to them and they are a very
effective way of persuasion.
Images
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™dvertisers, politicians,
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advocates for causes,
institutions like schools,
and hospitals, even
individuals use images to
manipulate visual elements
to communicate an idea or
position and to influence a
particular audience.
They all use visual rhetoric
to make an argument.
Arguments in media text
can be categorized in the
same way as arguments in
print media.
Ethos- The ad states that donating
one pint of your blood is enough to
potentially save three lives.
Pathos- The collection box filled
with blood instead of money is
more personal makes the viewer
think of what their blood could do
for other people.
Logos- You can save lives without
spending any money. You simply
need to donate blood, which you
have an endless supply of
anyways.
Argument vs. Persuasion
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Argument
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o Seeks to clarify thought in
an effort to address an
issue or solve a problem;
ideally it inspires truth
o Your logical reasoning and
credible sources was used
to convince you more than
your emotional appeal.
Persuasion
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– ersuade you to buy by any means
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necessary
Your emotional response to that appeal
was used to convince you more than
any other appeal.
Ethos- 27 people a day are victims of car
accidents caused by speeding.
Pathos- The author uses a victim's leg and
compares it to the damage done to the
car.
Logos- Speeding can damage you and the
people around you, not just your car.
Ethos- Paula Radcliffe, an
olympic runner, supports nike.
Pathos- This ad shows an
athlete happy, accomplishing
her goals.
Logos- The image implies that
with nike you can achieve all
your athletic goals.
Media vs. Print
Media argument
Ethos- The author of this video is trying to convey the viewer that
coke is needed to fulfill an empty space in someones soul even for a
polar bear.
Pathos- The author is grabbing the attention of the viewer by
including a polar bears instead of humans and including a problem
that makes the viewers wonder what is coming up next.
Logos- The author uses logos in the video when the polar bear
issues a problem while getting the coke.
Print Argument
Ethos- The author of this image is trying to convey the reader to
make them think that if they buy this product they will be like the
model advertising the image.
Pathos- The author tries to get the viewers attention by including a
catch phrase to make the viewer more interested in the product.
Logos- The author uses logos in the model by make the adience
think they will look like her if they buy the product.
Design and Color
Symmetry
- The author of this picture tried to make the audience think that hot dogs and
the product go well together by placing them next to each other and making
heart symbols with mustard symbolizing love between each other.
Size, Style and color
- The author used animation in the image to make the colors more attractive
and to manipulate the pictures and also used a catch phrase to also attract the
reader´s attention.
Font
- The author uses a white background to make the product, letters and the
hotdog pop out of the picture making it more interesting to the viewer.
Ethos-The author provides the name of the company and the time the product
has been up for to get the buyer trust more in the product.
Pathos- The author is trying to grab the author´s attention by making it appear
that the mustard is in love with the hot dog.
Logos- The author uses logic by putting mustard and a hot dog in the picture
because they go well together.
Art as Visual Argument
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Art can also be used for argument
Any painting can be used as an argument for the artist’s vision.
Sometimes art is enlisted directly in an effort to persuade or to
put forth a particular position on an issue or situation.
Consider the historical context of the art work
Colors, size, and style are used to persuade
Ethos- The author attempts to show the audience that texting and driving kills many
people but fails to provide sources.
Pathos- The author used the common topic of texting and driving to grab the audience’s
attention. The author targets fear to prove their point. Every parent who has a driving child
worries about what might happen when their child is alone on the road.
Logos- It is common knowledge that texting and driving causes millions of accidents and
deaths each year.
Images
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mages can be compared to
contemporary print or television
advertisements: as propaganda
whose purpose was to persuade
rather than to engage viewers in
serious argumentation.
Ethos: The ad uses Uncle Sam,
as a credible source because he
is a representation of our
country.
Pathos: Uncle Sam looks
serious and is wearing the
traditional american colors to
inspire patriotism into soldiers
Logos: Joining the army will help
your country by obtaining more
soldiers to help win wars and
battles.
Images
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mages can be compared to
contemporary print or television
advertisements: as propaganda
whose purpose was to persuade
rather than to engage viewers in
serious argumentation.
Ethos: The ad attempts to state that
investing 10% in war bonds will keep
invaders away from american homes
but provides no proof.
Pathos: The Japanese man looks
frightening and evil while he attacks
the scared woman, making the
Japanese seem like monsters.
Logos: Investing money in war bonds
control inflation and finance
government operations during war.
Bibliography
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http://www.coolmarketingthoughts.com/2006/10/15/give-blood/
http://design.tutsplus.com/articles/20-creative-interesting-and-amusing-advertisements--psd-10270
http://adage.com/article/global-news/ambush-marketer-nike-strikes-olympics/236456/
https://www.youtube.com/watch?v=S2nBBMbjS8w
https://www.flickr.com/photos/72213316@N00/4759215701/
https://www.flickr.com/photos/jbcurio/5323534539/
http://www.funnyjunk.com/funny_pictures/1094351/I/
http://www.learnnc.org/lp/editions/ww1posters/6203
http://funny-pictures.picphotos.net/tweet-this-digg-this-save-to-delicious-stumble-it-rssfeed/bank.imgdumpr.com*wp-content*uploads*2011*02*propaganda-1-e1299528631606.jpg/