Transcript The Media Industry and Graphic Design

The Media Industry and Graphic
Design
Purpose of Graphic Design
• What is the purpose of graphic design?
– To persuade, inform and to influence.
Types of Media
• Film, television, radio, social media
• What effects does each form of media have on
society?
Vocabulary
• Journalist: a person who writes for newspapers or magazines or prepares
news to be broadcast on radio or television
• Propaganda: information, especially of a biased or misleading nature,
used to promote or publicize a particular political cause or point of view.
• Gatekeeper: Individuals who decide whether a given message will be
distributed by a mass medium.
• Social Media: websites and applications that enable users to create and
share content or to participate in social networking.
• Impartial: treating all rivals or disputants equally; fair and just.
• Unbiased: showing no prejudice for or against something; impartial.
• Advocate: a person who publicly supports or recommends a particular
cause or policy.
• Freedom of the Press: The right to circulate opinions in print without
censorship by the government. Americans enjoy freedom of the press
under the First Amendment to the Constitution.
First Amendment
• The First Amendment (Amendment I) to the United States
Constitution prohibits the making of any law respecting an establishment
of religion, impeding the free exercise of religion, abridging the freedom of
speech, infringing on the freedom of the press, interfering with the right
to peaceably assemble, or prohibiting the petitioning for a governmental
redress of grievances. It was adopted on December 15, 1791, as one of the
ten amendments that constitute the Bill of Rights.
Citizen Journalism
• Citizen Journalism is based upon public citizens
“playing an active role in the process of collecting,
reporting, analyzing and disseminating news and
information”. An alternative and activist form of
newsgathering and reporting that functions outside
mainstream median institutions, often as a response to
shortcomings in the professional journalistic field.
• What are the best current outlets for citizen
journalism?
• What are some examples of citizen journalism that we
see today?
Citizen Journalism – Vietnam War
• For the first time since the early days of the
Republic, Americans were in a war without
censorship. Correspondents were subject to
“ground rules” that protect military security, but,
unlike in WWII and Korea, officials did not screen
news copy or vet photographs.
• Photographs from the war
http://lens.blogs.nytimes.com/2013/09/12/vietna
m-war-photos-that-made-a-difference/?_r=0
Citizen Journalism – Kennedy/Nixon
Debate
• In 1960, Vice President Richard Nixon and
Senator John F. Kennedy took part in the first live
debate on national television. This first televised
debate shifted how presidential campaigns were
conducted, as the power of television took
elections into American’s living rooms.
• For the first time, citizens were able to engage
with a presidential candidate in a way the were
not able to previously. The could see the way the
behaved, their mannerisms and their looks much
more up-close and personal.
Citizen Journalism
Occupy Wall Street
• Occupy Wall Street (OWS) is the name given to a
protest movement that began on September 17, 2011,
in Zuccotti Park, located in New York City's Wall
Street financial district, receiving global attention and
spawning the Occupy movement against social
and economic inequality worldwide. The Occupy
movement was characterized by extensive use of
alternative media to document, promote and report the
protests as they unfolded.
• Social media websites, especially Twitter, played a pivotal
role in initiating Occupy Wall Street in what has been
nicknamed the "hashtag revolution“. The very first mention
of #occupywallstreet was on July 13, 2011 in the following
blog post by the Canadian culture jamming group,
Adbusters.
Citizen Journalism – Arab Spring
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The Arab Spring was a revolutionary wave of demonstrations and protests, both
non-violent and violent, riots, and civil wars in the Arab world that began on 17
December 2010 in Tunisia with the Tunisian Revolution, and spread throughout
the countries of the Arab League and its surroundings. Major insurgencies
in Syria, Libya and Yemen resulted along with civil uprisings in Egypt and Bahrain,
large street demonstrations in Algeria, Iraq, Jordan, Kuwait, Morocco and Oman,
and minor protests even in Saudi Arabia.
According to some experts, social media played a significant role during the Arab
Spring. From this perspective, the Arab Spring may refer to Twitter Revolution or
Facebook Revolution as the use of modern technologies facilitated the
communication and interaction between participants of political protests.
According to the research made by the project on Information Technology and
Political Islam, social media played a central role in shaping political debates in the
Arab Spring, helped spread awareness about ongoing events all over the world,
and, finally, online revolutionary conversations often preceded mass protests on
the ground. Overall, the influence of social media was critical for protesters to
organize demonstrations (both pro- and anti-governmental), disseminate
information about their activities, and raise awareness of ongoing events locally
and globally
Propaganda
• Propaganda is information, especially of a
biased nature, used to promote or publicize a
particular political cause or point of view.
Propaganda is often associated with
the psychological mechanisms of
influencing and altering the attitude of a
population toward a specific cause, position or
political agenda in an effort to form a
consensus to a standard set of belief patterns
Inform versus Entertain
• What is the purpose of the media?
• What is more important, what the public
needs to hear or what the public wants to
hear?
• What is the danger in only reporting what the
public wants to hear?
Facebook Fake News Debate
• Is Facebook responsible for making sure the
news trending on the platform is not fake?
• Is it the citizen’s responsibility to research
their news?
• Is it the journalists responsibility to provide
credible news?
Project Time!
• Pick one of the articles on my website to further
read about a citizen journalism movement.
• Create a propaganda poster for one of the
following movements:
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WWII
Occupy Wall Street
Arab Spring
Kennedy/Nixon Presidential Debate
Vietnam War
Poster requirements
• Must be 11x17
• Must complete target audience and demographic
questions
• No more than 6 colors
• Thumbnail Sketches Required
• Rough required
• Can use Photoshop, Illustrator or InDesign
• Must have a clear and understandable message
• Must have a clear target audience
• Must have clear title
• Must have a catchy slogan