Transcript Presents
Week 4 Get your composition notebook! Propaganda Techniques and Persuasion Watch & Respond The Power of Propganda Essential Questions: How do we persuade others? How are we persuaded? How do we become critical consumers? 30 August 2011 Watch this video and discuss the following questions: Was it effective? Why or why not? Who was the target audience? How do you know? What diction stood out? Who would buy this product? Why would they? Where have you seen this product? Do you know anyone who uses it? Fact vs. Opinion FACT: information that can be proved true or false. “Chocolate is made from cocoa beans.” OPINION: one person’s point of view “You can’t beat Belgian chocolate.” Sometimes opinions can be made to sound like facts when persuading. Propaganda Techniques Bandwagon Card Stacking Testimonial Stereotyping Rhetorical Questions Bandwagon An appeal to follow the crowd and join in because others are. The consumer is convinced that since everyone else is doing it, they will be left out if they do not. Bandwagon How do critical consumers combat this technique? Weigh pros and cons of joining. Seek more information. What would you need to know about T- Mobile before using this service? Card Stacking Presents information that is positive to an idea and omits information that contradicts it. Although the majority of information is true, it is dangerous because it omits important information. It is extremely effective in convincing the public. Card Stacking How does a critical consumer combat this technique? by researching and reading Testimonial A respected person endorses a product or cause by giving it their stamp of approval. It is expected that the audience will follow their example. What is the message in this commercial? Are there any harmful messages? Testimonial We should ask: Who is quoted in the testimonial? Why should we regard this person as an expert or trust their testimony? Is there merit to the idea or product without the testimony? Compare to competing products and read reviews! Stereotyping or Simplification Creates a simplified picture of a complex situation, individual, or group. Stereotyping or Simplification What is stereotyped or oversimplified in these vaccination ads? What is implied? Stereotyping or Simplification Examine other factors and pieces of the proposal or idea. It is essential to get more information. It’s NEVER that simple. Rhetorical Question Demands a response from the audience. A question is asked and the viewer or listener is supposed to affirm the product. The speaker leads the audience. Rhetorical Question To combat this, answer “maybe”. Conduct your own research from varying sources. Why study propaganda? Activity With your team, identify which technique is used in the following ads Discuss how to combat it Decide if it’s effective 1-5 scale Essential Questions: How do we persuade others? How are we persuaded? How do we become critical consumers?