Transcript prop
What do all these pictures have in common? “It did what all ads are supposed to do: create an anxiety relievable by purchase.” Persuasive Techniques (Otherwise known as: PROPAGANDA) PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. What is persuasion? Generally an appeal to emotion, not intellect. An attempt to change your behavior It attempts to “guide your choice” Who uses propaganda? • Military • Media • Advertisers • Politicians •You and I!!! Propaganda Techniques • Bandwagon Technique • Testimonial • Glittering Generalities • Name calling or stereotyping • Transfer/Association • Card Stacking Bandwagon Technique •Everyone is doing it! You should too!!! Testimonial • Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item. Glittering Generalities • Using words that sound attractive or catchy, but don’t really mean anything Misuse of Statistics When the statistics are based on a falsehood. Name Calling or Stereotyping Use of names that evoke fear or hatred in the viewer. This technique links a person or idea to a negative symbol. Transfer/Association Relating something or someone we like or respect with a product. Symbols are constantly used in this form. Card Stacking • Strategy of showing the product's best features. Telling halftruths and emitting or lying about it's potential problems. What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer C. Testimonial C. Testimonial What type of propaganda technique is used in the following ad? A. B. C. D. E. Bandwagon Testimonial Name-Calling Plain Folks Transfer D. Name Calling What type of propaganda technique is used in the following ad? A. B. C. D. E. Bandwagon Loaded Words Testimonial Name-Calling Transfer A. Bandwagon What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Transfer C. Testimonial Boston “Massacre” • What? • 5 Bostonians die at the hands of British soldiers • Cause? • Bostonians provoke Redcoats by throwing rocks and snowballs • Troops feel threatened by angry mob and a few shots are fired • Effect? • Americans use this as a rallying cry for the revolution Common Sense • What did it do? • Pointed out American foolishness for following the British crown • Encouraged a revolt • “Continent was being ruled by a small, distant island”