Transcript propaganda presentation

WWI Propaganda
Propaganda
• Advertising attempts to sell products
• Propaganda attempts to sell ideas
Who created WWI propaganda?
• President Wilson created the
Committee on Public Information
to mobilize public support for the
war
• The CPI was headed by
muckraking journalist George
Creel
• The CPI launched a massive
poster campaign
• They also urged filmmakers to
make movies that played up
German war crimes
War Bonds
• War bonds generated $$$ for the
government during WWI.
• How war bonds worked:
– Citizens bought war bonds
– The $$$ went to the government
– The government repaid the bonds when
the war was over (plus interest)
Types of Propaganda
1. Assertion: An assertion is an
enthusiastic or energetic statement
presented as a fact, although it is not
necessarily true. It should merely be
accepted without question.
2. Bandwagon: an appeal to the subject to
follow the crowd, to join in because
others are doing so as well.
Types of Propaganda
3. Card Stacking: It involves only
presenting information that is positive to
an idea or proposal and omitting
information contrary to it.
4. Glittering Generalities: Glittering
generalities are words that have different
positive meaning for individual subjects,
but are linked to highly valued concepts.
Types of Propaganda
5. Lesser of Two Evils: The "lesser of two
evils" technique tries to convince us of an
idea or proposal by presenting it as the
least offensive option.
6. Name Calling: It is the use of derogatory
language or words that carry a negative
connotation when describing an enemy.
Types of Propaganda
7. Pinpointing the
Enemy: This is
an attempt to
simplify a
complex situation
by presenting one
specific group or
person as the
enemy.
• 8. Plain Folks: The
plain folks device is
an attempt to
convince the public
that his views reflect
those of the common
person and that they
are also working for
the benefit of the
common person.
Types of Propaganda
9. Simplification (Stereotyping): It
reduces a complex situation to a clearcut choice involving good and evil.
10. Testimonials: Testimonials are
quotations or endorsements which
attempt to connect a famous or
respectable person with a product or
item.
Types of Propaganda
11. Transfer: It is an attempt to make people
view a certain item in the same way as
they view another item, to link the two in
the subjects mind.
1. What idea is
the CPI
(Committee on
Public
Information)
“selling?”
2. What
propaganda
technique does
the CPI use?