Transcript FOA: March 10, 2009

Propaganda Techniques
Review
What does the word propaganda mean, and
what does it have to with reading?
Propaganda is the use of ideas, information,
language, and rumors to win the reader over to
a cause or to hurt an opposing cause.
*In propaganda, the author tells only the side
he/she wants people to know.
*Propaganda appeals with emotions rather than
intellect.
Propaganda
Techniques used to influence opinions,
emotions, attitudes or behavior.
The purpose is to benefit the sponsor.
It appeals to the emotions not the intellect.
It can be negative or positive.
The purpose is to persuade.
Propaganda Techniques
• The following is a list of Propaganda
Techniques that are commonly used in
advertising, politics, etc.
• Techniques can be used in
combination, or individually. Here are
the most common methods:
Another Foldable
Bandwagon
Testimonial
Transfer
Snob Appeal
Plain Folks
Patriotism
Slogan
Name-Calling
Bandwagon Technique
• Bandwagon:
• a persuasive technique that invites you to join
the crowd
• “Everybody’s doing it!”
Bandwagon Example
Everybody’s doing the Jerk at
dances now.
Testimonial Technique
• Testimonial:
• Famous person endorses a product, idea, or
person
• Musicians, artists, sports, actors/actresses
Testimonial Example
Michael Jordan wears
Hanes underwear. Don’t
you want to be like Mike?
Transfer Technique
• Transfer:
• Positive feelings are connected to a
product/user
• Sex appeal
• Love/Popularity
• Fame, Wealth, and Power
Transfer Example
If you wear Axe cologne,
women will be attracted to
you…
Snob Appeal
• Snob Appeal:
• Aims to flatter; makes assumptions that the
product/idea is better than others…
Snob Example
Only wealthy people vacation
at the luxurious Hampton
Resort…
Plain Folks
• Plain Folks:
• Opposite of snob appeal; practical product for
ordinary people
• Ex: “Like a good neighbor, State Farm is there!”
Patriotism
• Patriotism:
• Purchase will display love of your country…
Patriotism Example
Fords are built American
tough!
Slogan
• Slogan:
• A catchword or phrase loaded with emotion;
often sells through repetition
• Clever and easy to remember; stays with you
Slogan Example
“Five, five dollar, five dollar
footlongs…”
Name-Calling
• Name-Calling:
• A way of smearing the opponent; intent is to
damage opponent
• Used by politicians and product companies
What type of propaganda?
Give me a break! Give me a
break! Break me off a piece of
that Kit-Kat bar!
What type of propaganda?
a commercial showing Beyonce’
wearing a certain brand of
makeup
What type of propaganda?
A commercial showing a large
group of teenagers all showing up
to eat at the same fast-food
restaurant (because it’s so great,
of course)
What type of propaganda?
Captain D’s has a better quality of food and
much lower prices than Red Lobster.
What type of propaganda?
1. Obama, dressed in casual clothes, shaking hands
with ordinary people
2. Like a good neighbor, State Farm is there!
3. It’s finger lickin’ good!
4. Everybody gets their coffee from Starbuck’s.
5. People who drive Cadillacs are better than people
who drive Neons.
6. If you wear Apple Bottom jeans, you will look
slimmer.
7. Tom Jones has lied during this campaign.
8. the George Forman grill