Transcript Interactive Exhibition Design - cpas

Interactive Exhibition Design
Or Death By Powerpoint
I have too much to tell you
• Sorry
• It’s mostly to help shape how you think
about the project.
• There are no rules
• It doesn’t mean you can’t go wrong
• Sorry
SAFE SEX DRUGS & AIDS
• Scientifically Accurate Fascinating &
Exploratory
• Suitable for Everyone Xcluding none
• Direct Resetable Usable by Groups or
Singly
• Activated Information Systems
Interactives
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WHY
WHEN
WHERE
WHAT
WHO
WHY?
• Why are you doing it
– Propaganda
– Influence opinion
– Influence attitude
– Influence behaviour
– Are you after information
WHO?
• Who are you trying to reach
– Can you reach them directly
– Can you reach them via existing channels
– Do the cluster in space or time, or media
– Do you need to set bait
What
• Is it information rich (or info seeking)
• Is it phenomenological
• Is it affective
Where
• Are you located IN CONTEXT
– Are people coming to your location because
you are there? or
– Are you there because people are going to be
there?
When
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Is the time right for the message
Are you going to be competing for attention
Can you reach them while they are trapped.
Is your message/success influenced by what
they have just seen, or will see
• Is your message adding to other messages,
working against other influences, or getting lost
in the noise.
General tips
• Your passion is less important than their
interest – “beware the zealot”.
• People are very literal
• Never underestimate the power of misdirected people in large numbers
• Don’t over-estimate the power of flashing
lights
Become an observer of behaviour
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Predation
Parasitism
Symbiosis
Commensalism
Putting the milk at the back of the
supermarket
• Putting chocolates/magazines next to
checkouts
Some exhibit/exhibition case
studies
Trade show, Science festival,
Shopping centre, Ag field day
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Trade show
Shopping centre
Science festival
Agricultural Field day
Floriard
Summer Nats
How are you going to run it?
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Transport
Setup time
Power ( ICT)
Security
Staffing
Take aways
Follow ups
Weather
You have 3 seconds
Where to from here
• Choose your mission
• Have a couple of options
• Do some quick behavioural research ( go
to the mall)
• Get in touch with me to bounce your ideas
• [email protected]
What are we looking for?
• You are science communication students
– So elegant design drawings aren’t needed
– Costings aren’t needed
– CLEARLY identified messages aligned with
well reasoned strategies
– A bit of creativity helps everyone
– Have fun with it.. Otherwise no one else will
– Be true to your objective