Transcript Prop Notes

Propaganda
-the
systematic distribution of a
given doctrine or allegations
reflecting its views and interests
Considers Audience:
Singles
Business
Executives
Homemakers
Children
Teenagers
Women
Retirees
Men
HUMOR
• Used to attract and keep
attention, and help memory,
not really a manipulative
tactic
16 Techniques
Appeal to Science
-attempts to suggest that a fair
and scientific judgment would
conclude something that may or
may not be actually supported
by facts
Bandwagon
-says that most people feel one
way about an issue and urges
the others to go with the
majority
Glittering Generalities
-uses words that are patriotic,
attractive, or catchy, but they
don’t really say anything
Guilt by
Association
-implies that if one person
has done something illegal
or otherwise incorrect,
then the people who
associate with him or her
have probably committed
similar misbehaviors
Half Truths or
Omitted Details
-give some, but not all, of the facts
on an issue, in order to present
only the viewpoint that the person
wants to share
Innuendo
or Rumor
-suggests that
negative things
are true without
defining or
explaining them
Name-Calling
-makes accusations, but
doesn’t give any facts to
support the claims
Ordinary Folks
-tries to associate itself with simple
values and down to earth people.
May link contrary idea with people
who think they are better than
others
Snobbery
-tries to make
people think they
can be better than
others by acting or
thinking a certain
way
Overgeneralizations
-broadly extends good or bad
qualities without documenting
their accuracy
Scare
Tactics
-describes possible
negative effects with
strong and
unsupported images
that make people act
out of fear instead of
reason
Stereotyping
-uses commonly held images of
a group to make a point which
isn’t necessarily true
Testimonial
-tells you to base your decision on
what someone else thinks, usually
someone who is famous or important
Post Hoc
-tells you because two things
happened one after the other, the
first caused the second.
False Dilemma
-only two choices are given when, in
fact, there are three
Slippery Slope
-predicts a series of increasingly
unacceptable consequences