Transcript Ch. 4 Propaganda

Louisiana Government Ch. 4
Oct. 15, 2009
Propaganda
Propaganda FACT # 1
Propaganda: information that is spread
for the purpose of promoting some
cause
The Quarter Pounder
16 oz = a pound
a quarter of a pound = 4 oz
4 oz before cooking = 2 oz after cooking
What you are buying is a
TWO Ounce burger!
This is Propaganda
Propaganda FACT # 2
The spreading of ideas, information, or
rumor for the purpose of helping or injuring
an institution, a cause, or a person
Which car is faster…red or white?
Propaganda FACT # 3
Ideas, facts, or allegations spread
deliberately to further one's cause or to
damage an opposing cause
Propaganda FACT # 4
Propaganda designers have been putting
messages into television commercials,
news programs, magazine ads, and other
things we read and see for years. Their
purpose is to persuade us to believe in
something or to do something that we would
not normally believe or do. These messages
have been designed to benefit someone, and
that someone may not be you!
http://cdn.kaltura.com/p/387/sp/38700/content/entry/download/0/969/969670_10
0002.mov
Propaganda FACT # 5
It's not as easy as you might think to spot
hidden messages. Propaganda designers
don't put one message into a piece of
propaganda - they put lots of messages
into each piece! The more you know about
propaganda techniques and how they work,
the less likely it is that someone will sneak
something by you!
Propaganda FACT # 6
Nothing says that you can't appreciate a
good piece of propaganda, and still not
agree with the messages hidden within it.
But, you don't want to be conned into
believing something that is not true, simply
because you've been the target of an
effective propaganda campaign. That's why
it's important to understand what
propaganda is and how it works.
Propaganda FACT # 7
Is everything we see and hear
propaganda? No, it is not. The word
propaganda refers to any technique
that attempts to influence the opinions,
emotions, attitudes, or behavior of a
group in order to benefit the sponsor.
But the techniques of propaganda are
used every day, in the military, in the
media, in advertising, in politics, and in all
sorts of human relationships.
Propaganda FACT # 8
• Originally, propaganda meant an arm of
the Roman Catholic church responsible
for 'de propaganda fidei,' propagation of
the faith. It acquired negative
connotations in the 20th century when
totalitarian regimes (principally the Nazi
Germany) used every means to distort
facts and spread total falsehoods.