Transcript Propaganda - Mira Costa High School

Introduction to
1984
Propaganda and Dystopian
Society
Propaganda
The deliberate spreading of
ideas, information, or rumor for
the purpose of helping or
injuring an institution, a cause,
a doctrine or a person.
Propaganda Examples
Questions about Propaganda
1. What is the intended
message and purpose of your
example of propaganda?
2. What is its intended
audience? How do you
know?
Questions about Propaganda
What key words are used? What
emotions do they arouse?
Besides the main message, what
other (subliminal) messages are
sent? Explain.
How successful do you think this
example is? Why?
Methods of Propaganda
Name-calling
Glittering generalities
Euphemisms
Transfer
Testimonial
Bandwagon
Card-stacking/misleading or incomplete
facts
Plain folks
Name-calling
Make your opponents seem
stupid
Make fun of them and you will
distract from the truth
Glittering Generalities
Use attractive but vague
words to make speeches or
situations sound good
Use words that appeal to
values and emotions
Euphemisms
Try to influence one’s feelings
about something by making it
sound bland and more positive
Make an unpleasant reality
seem more appealing and
palatable
Transfer
Associate with other people or
groups that already have high
credibility
Drop names of people that will
help you gain trust and appear
admirable
Testimonial
Borrow credibility from others
Gather testimony or “evidence”
from trusted individuals about
your cause or subject
Get these people to stand up for
you and support you with vigor
Bandwagon
Advise that one should believe
a certain way because
everyone else believes that
way
Tell one to think a certain way
or he/she will be left out
Card-stacking
Discredit all opposing
evidence to make your
argument appear stronger
Bias your argument through
exaggeration
Plain Folks
Make the leaders of the cause
look like the rest of the
population
Make them appear “ordinary”
in order to relate to target
audience/supporters
Dystopia
An imaginary place or state in
which the condition of life is
extremely bad, as from
deprivation, oppression, or
terror. Opposite of utopia.
Question about your
example:
Which of the previous
propaganda techniques are
used in your propaganda
example? Explain.