Transcript The Art of Persuasion

The Art of
Persuasion
November 7, 2011
DO NOW:
•Pick up a persuasion note
taking sheet
Warm-up/ Quickwrite
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How would you feel if someone
convinced you to do something
without giving you all of the facts
first?
Objectives
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Students will describe the purposes
of each type of propaganda
Students will differentiate between
each type of propaganda
Propaganda
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Is a form of communication that is
aimed at influencing the attitude of
a community toward some cause or
position
It is used to benefit oneself or one's
group.
Does not give the whole picture…
only pieces
This is used in media, advertising
and politics
Bias
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Prejudice in favor for or against one
thing, person, or group compared
with another
Usually in a way considered to be
unfair.
Bandwagon
Define: A technique used that
suggests that most people feel one
way about an issue and urges
others to go along with the
majority
Example: Everybody in town is
wearing a “Vote for Mayor Twaddle”
button. You should be too!
Testimonials
Define: A testimonial attempts to
convince you to base your decision
on the merits of what another
thinks, usually someone famous
or important.
Example: Astronaut Judy Henry urges
you to vote for Mayor Twaddle on
Tuesday.
Name-calling
Defining: Makes accusations but
doesn’t give any facts to support
the claims.
Example: Mayor Twaddle is a crook.
Stereotyping
Define: Uses commonly held but
oversimplified or unfair images
of a group to make a point that isn’t
true.
Example: My opponent is supported
by a lot of professors, and we all
know that professors don’t know a
thing about the real world.
Glittering Generalities
Define: A device where patriotic, attractive
or catchy sayings are used but don’t really
communicate anything.
Example: “NEW!” . . . “Fresh” . . . “Pure” . . .
“Home-made.”
Example: “Pure, fresh, mountain spring water.
Bottled especially for you in Utah from only
our purest mountain springs.”
Ordinary People
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A technique used where an attempt
to associate the message with
simple values and down to earth
people.
It may claim that opposing views
are linked to people who think they
are better than others.
Scare Tactics
Define: A technique that describes
possible negative effects with
strong and unsupported images
that make people act out of fear
rather than reason.
Example: Use germ away or you may
allow your children to fall victim to
this deadly disease.
FACT: 22 Million School Days are Lost
Every Year Due to the Common Cold.*
Transfer device
It is an attempt to make the subject
view a certain item in the same way
as they view another item, to link the
two in the subjects mind.
 Although this technique is often used
to transfer negative feelings for one
object to another, it can also be used
in positive ways.
Example: We love Taylor Swift,
therefore we love milk! Got milk?
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Card stacking device
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Manipulates information to make a
product appear better than it is
often by unfair comparisons or
omitting facts.
Example: Mac commercials
Origins of card stacking device
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The term originates from the magician's
gimmick of "stacking the deck", which
involves presenting a deck of cards that
appears to have been randomly shuffled
but which is, in fact, 'stacked' in a specific
order.
The magician knows the order and is able
to control the outcome of the trick.
Wait! Is propaganda a good or bad
thing?
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What if Taylor Swift was smoking a
cigarette?
Activity: Identifying propaganda in
magazines
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With your group, identify 3 forms of
propaganda in 3 different
advertisements
Activity
With your partner, you will create a
commercial for a soda.
You will need to use the type of propaganda
you have been assigned.
You must write out a script (each person
will turn one in)
You only have 4 MINUTES to plan!!!!