Transcript Media Literacy

Media Literacy
the ability to access, analyze,
evaluate and communicate
information in a variety of formats
including print and non-print.
50 years only had radio, TV, newspaper-No web so no
You Tube, Facebook, Google
2nd Semester Curriculum NO WRITING JUST LISTEN!!!
• a.Unit 4 Intentional Persuasion-read Night by Elli Wiesel
• b.STAAR Review esp. learn to write crossover.
Each STAAR Test in core subject area counts
cumulatively towards graduation.
• c.Unit 5A Genre Connections-read Flowers for Algernon
• d.Unit 5B College and Career Literacy-read the Odyssey
first 2 parts awesome cuz Cyclopes is stabbed in the
eye, but teacher will paraphrase Parts 3 and look at
Media Art.
• e.Unit 6B Inquiring Minds-write the Research Paper
Topic over analyze how a main character in a movie is
an epic hero.
• I must have your attention so be prepared for teacher to
be more strict at least until the STAAR Test, which is
March 26 and March 27. The STAAR is a 2 day 4 hour
timed test.
Media literacy is the ability to sift through and
analyze the messages that inform, entertain and
sell to us every day. It's the ability to bring critical
thinking skills to bear on all media— from music
videos and Web environments to product
placement in films and virtual displays on NHL
hockey boards. It's about asking pertinent
questions about what's there, and noticing what's
not there. And it's the instinct to question what
lies behind media productions— the motives, the
money, the values and the ownership— and to be
aware of how these factors influence content.
The Five Core Concepts of Media Literacy
1. All media messages are ‘constructed’.
2. Media messages are constructed using
a creative language with its own rules.
3. Different people experience the same
media message differently.
4. Media have embedded values and
perspectives.
5. Most media messages are organized to
gain profit and/or power.
The Five Key Questions of Media Literacy
1. Who created this message?
2. What creative techniques are used to
attract my attention?
3. How might different people understand
this message differently than me?
4. What values, lifestyles and points of
view are represented in, or omitted
from, this message?
5. Why is this message being sent?
Stereotype
-generalization, usually
exaggerated or
oversimplified and often
offensive, that is used to
describe or distinguish a
group.
• Propaganda—the spreading of ideas,
information or rumor for the
purpose of helping or injuring an
institution, a cause, or a person, or
ideas, facts, or allegations spread
deliberately to further one’s cause or
to damage an opposing cause; also a
public action having such an affect.
The techniques of
propaganda are used in the
military, in the media, in
advertising, in politics and in
all sorts of human
relationships. Propaganda
makes people believe
something is true, but it may
not be true.
Cover of an anti-black and antisemitic Nazi propaganda brochure.
Duesseldorf, Germany, 1938. http://www.ushmm.org/wlc/en/media_ph.php?MediaId=2430
• Write about a stereotype that you have or
someone else you know has. Write 3
sentences.