Transcript Document

Developer Relations - The Next Generation
David Intersimone “David I”
Vice President of Developer Relations and Chief Evangelist
[email protected]
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Who is David I?
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Work at Borland->Inprise->Borland->CodeGear->Embarcadero since June 1985
Wrote my first program in September 1969
Evangelist and Developer Relations since 1991
Computerworld “All things Development” blogger
Cheerleader for development and developers
My office is in
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Scotts Valley California
San Francisco, California (headquarters)
Hotels
Starbucks
On the Internet
At 37,000 feet
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Embarcadero Value Proposition
Embarcadero Technologies provides
database professionals and application developers
with award-winning, heterogeneous tools
to design, build, and run their
software applications and database systems.
We dramatically simplify and accelerate application and
database development and optimization.
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We’ve got you covered
•Data Modeling
•Data Governance
•Reporting and Communication
•Meta Data Management
•Conceptual & Process Modeling
•Database Administration
•Security and Compliance
•Performance Management
•Database Change Management
•Database Design &
Documentation.
Architecture
Application
Development
Database
Administration
Database
Development
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•Rapid Development
•Code Optimization
•Testing
•Tuning
•Debugging
•Foundation, for
standardization,
consolidation, and
communication
•Rapid Development
•Code Optimization
•Testing
•Tuning
•Debugging
Different Roles
•ER/Studio Data Architect
•ER/Studio Business Architect
•ER/Studio Software Architect
•ER/Studio Repository
•ER/Studio Portal
•Meta Wizard
•DBArtisan Workbench
•Change Manager
•DB Optimizer
•Performance Center
•ER/Studio Data Architect
•Delphi
•C++ Builder
•JBuilder
•Delphi Prism
•Delphi for PHP
•3rdRail
•J Optimizer
Architecture
Application
Development
Database
Administration
Database
Development
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•Rapid SQL and/or Rapid
SQL Developer
•Change Manager
•DB Optimizer
•ER/Studio Viewer
•ER Portal
All Embarcadero
tools in one ToolBox
Licensing
All-Access
Delivery
- Compliance
- Reporting
- Tracking
- Named/Shared
ToolCloud
- Provisioning
- Versioning
- Configurations
- InstantOn
License
Core
a la carte
Manage and run
Embarcadero tools
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- DBArtisan
- ER/Studio
- Others
Developer Relations
• Responsibilities
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Global Evangelism – attract and nurture developers
Global developer community - EDN
Technology Partner (Tools, components, libraries) Portal
Webinars, Upgrade-a-thons, Marathons
User groups / Tours / Workshops
Online & FaceToFace Developer Conference(s) – field marketing/sales
• CodeRage
• DataRage
• Developer Days
– Educational and Viral Videos – YouTube, etc
– Programming Contests
• Our “Bosses”
– Millions of global developer customers
– Field Sales / Marketing
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– CEO and CMO, R&D
Company / Community Site Today
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Web infrastructure – Joomla and custom
SalesForce and registration database
Eloqua – marketing, communication, campaigns, nurturing
Community by Product, multi-mapped content
Web shops, affiliates – Digital River
SEO – content optimized for Google (80% of traffic)
Analytics – WebTrends, Google Analytics
Localization – 24 languages, URL patterns (/br/article/nnn)
Webinars – MS Live Meeting
Application Showcase – customer success stories
Surveys – Survey Monkey
Wiki(s) – Doc and MediaWiki (Delphi Prism)
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Company / Community Site Today
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Articles – GetPublished, Joomla, WordPress/external blogs, Wiki
Code – CodeCentral, Wiki
Companion products - Partner search
Social Networks - Twitter, Facebook, LinkedIn
Social Bookmarks / Tags – Digg, Google and others / Tag Cloud
Videos – YouTube, MetaCafe, Tubemogul and HeySpread
Feedback – QualityCentral, Threads, JIVE (web forums)
Feeds for articles/blogs/events/code/everything – RSS, Atom
Search – Lucene
Downloads – Akami and CodeCentral
TeamB (mostly for web forums support)
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Must Do List and Lessons Learned
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Content is king but you don’t have to create it all – it’s out there
Employees are busy – but some will help
Encourage and promote your luminaries and partners
Leverage social networks
Provide RSS feeds and aggregation
Celebrate the community
Human “contact” is vital
Support PCs and Smart Devices
Success Metrics – many and varied, different optics by department
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Trial Downloads
Purchases / Product Registrations
Webinar, Tour attendence
SEO - Google Rankings
Surveys
Articles viewed
CodeCentral downloads
Conversations
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Benefiting from the Cloud?
• Developers use the Cloud for
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Information
Answers / Solutions
Downloads
Open Source projects
Finding jobs
Socializing
Application development
and more…
• How can you create a Developer Relations program in the cloud?
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Developer Relations in the Cloud
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Content – Google Wave, YouTube
Wiki – Wikispaces, Google sites, Socialtext, PB Wiki
Blogs – WordPress, Typepad, LiveJournal, Blogger
Social Networks – Facebook, Twitter, LinkedIn
Social Networking - Ning, People Aggregator, JomSocial
RSS feed aggregation – Google feedburner, Bloglines, AllTop
Code – Google Code, CodePlex, SourceForge
Jobs – Rent-a-Coder, Guru.com, Experts Exchange
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Developer Relations in the Cloud
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Answers – Stack Overflow, Answers.com, Yahoo Answers
Calendar/Events – Google Calendar, eVite
Webinars – Freebinar, Zoho Meeting, Yugma
Database – Amazon SimpleDB, Google BigTable, MS SQL Azure
Applications – Amazon, Google App Engine, Salesforce
Application Integration / API(s) – REST
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5 branding lessons of Lady Gaga
• Give fans a name
• Make it about something
bigger than you
• Develop shared symbols
• Make your customers
feel like rock stars
• Leverage social media
http://www.churchofcustomer.com/2010/02/loyalty-lessons-from-lady-gaga.html
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“Make Evangelists, Not Sales”
• Rule #5
• Guy Kawasaki
– “Rules for Revolutionaries”
– HarperCollins Publishers
– ISBN 0-88730-995-X
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Call To Action
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We are members of a unique group
We can all help move development and developers forward
We can work together beyond the annual Evans Data DRC
I am ready, willing, and able to jointly reach out to developers
Contact me:
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[email protected]
Office: +1-831-431-5399
Mobile: +1-831-435-9366
Skype: davidi99
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Q&A
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Thank You 
[email protected]
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