Transcript CONCEPT - That´so

CONCEPT
A project that was conceived and developed
in the scent of Italian atmosphere …
CONCEPT
A project that was conceived and developed
in the scent of Italian atmosphere …
DESIGN
CONCEPT
A project that was conceived and developed
in the scent of Italian atmosphere …
FASHION
CONCEPT
A project that was conceived and developed
in the scent of Italian atmosphere …
BEAUTY
CONCEPT
A project that was conceived and developed
in the scent of Italian atmosphere …
TASTE
CONCEPT
… THAT’S(O) THE NEW 2014 PROJECT
CONCEPT
It 's the first and revolutionary concept of
LIGHT & BRONZE
professional spray.
For the first time a single device can offer 3 professional spray
treatments (face and body) that will ensure for the customer to
reach the desired skin color.
The treatment has a double meaning because it combines:
 immediate effect (bronzer or illuminating)
 treatment of skin care results in the medium/long term.
VISUAL
THAT'SO BEAUTY ESPRESSO
TREATMENTS
ESPRESSO
ULTRA TAN EFFECT
LATTE
BRIGHT-LIGHT EFFECT
CAPPUCCINO
BRIGHT-TAN EFFECT
ESPRESSO
ULTRA TAN EFFECT
Spray Tan Treatment for an intense immediate effect.
The color of the skin is achieved in few seconds by using the lotion "That'so Sun
Makeup Ultra Dark" that is delivered through the appropriate spray gun (brown
color) of the equipment That'so Beauty Espresso.
The tanning effect on the skin occurs instantaneously thanks to the "bronzer"
contained in the professional cosmetic. This effect is intensified during the
subsequent four hours due to DHA (dihidroxyacetone). This molecule of sugar
extraction, acting on the stratum corneum surface developing a natural reaction
(polymerization), which creates the appearance of protein burnished giving a
color similar to the real UV tanning (without stimulating melanin).
ESPRESSO
ULTRA TAN EFFECT
The naturally golden color will last about 5 days and gradually disappears with
the normal cellular exfoliation, without leaving spots on the skin or artificial
color (yellow / orange).
The lotion "That'so Sun Makeup Ultra Dark" has the following features:
 natural and delicate fragrance
 moisturizing active ingredients (Aloe Vera)
 anti-aging active ingredients (Matrixyl ®) that make it a true elixir of health
and beauty to the skin.
LATTE
BRIGHT-LIGHT EFFECT
Spray Brightening Treatment for an intense immediate effect.
The color of the skin is achieved in few seconds by using the lotion "That'so Pure
White BioLight" that is delivered through the appropriate spray gun (white) of
the equipment That'so Beauty Espresso.
The skin lightening and brightening effect occurs instantaneously thanks to the
pigments contained within the cosmetic formula, reducing skin imperfections,
giving the complexion uniformity and homogeneity (primer effect). Thanks to
the cocktail of active ingredients in the lotion, you also get a lightening and
brightening effect in the medium/long term by inhibiting the production of
melanin and uneven reducing brown spots epidermis.
LATTE
BRIGHT-LIGHT EFFECT
In addition, "That'so Pure White BioLight" guarantees:
 Immediate lifting effect: a powerful complex of active ingredients on the skin
creates a lightweight elastic film that smoothes and reduces the signs of aging
and fatigue.
 Anti-aging effect: the peptide latest generation "Timp Peptide" is able to fight
wrinkles, loss of firmness and give radiance to the skin. The lotion is enriched
with "Vitamin C" which helps to reduce the signs of aging.
 Hydrates: thanks to Jojoba oil and natural moisturizing factors.
 Media sunscreen: to protect from sun rays, harmful to the aging of the skin.
CAPPUCCINO
BRIGHT-TAN EFFECT
Smoothing and Slightly Tanned Treatment with immediate effect.
The color of the skin is achieved within seconds through the combined use of the
two lotions "That'so Pure White BioLight" + "That'so Sun Makeup Ultra Dark.“
FIRST STEP – “LATTE” TREATMENT: Firstly apply the lotion "That'so Pure White
BioLight", delivered through the appropriate spray gun (white) of the equipment
That'so Beauty Espresso. The effect of uniform and homogeneous skin occurs
instantaneously thanks to the pigments contained within the cosmetic formula
reduces skin imperfections and creating the 'Primer effect’.
CAPPUCCINO
BRIGHT-TAN EFFECT
STEP TWO - "ESPRESSO“ TREATMENT: As soon as the lotion "That'so Pure White
BioLight“ get dried, proceed with treatment "Espresso". The light tan color of the
skin is achieved in a few seconds by using the lotion "That'so Sun Makeup Ultra
Dark", delivered through the appropriate spray gun (brown color) of the
equipment That'so Beauty Espresso.
THAT'SO BEAUTY ESPRESSO
EQUIPMENT
THAT'SO BEAUTY ESPRESSO
EQUIPMENT
Features turbine
 2 guns supplied already adjusted (correct mix of air and lotion):
 brown spray gun for the lotion "That'so Sun Makeup Ultra Dark" (can be
cleaned with water)
 white spray gun for the lotion "That'so Pure White BioLight" "(can be cleaned
with denatured alcohol)
 special steel nozzles 0.5 mm - Microcore System
 easy to use thanks to the simple knob adjustment functions:
 on/off
 spray
 quick dry
 turbine power: 450W
 voltage: 220-240V~50HZ
 dimensions: L 30cm – P 20cm – H 30cm
PROFESSIONAL LOTIONS
THAT’SO SUN MAKEUP ULTRA DARK
Ideal for those who want an immediate,
smooth and beautiful tanning treatment. The bronzer
gives an immediate golden color. With the introduction of
an innovative anti-aging ingredient (Matrixyl ®), the lotion
helps to reduce wrinkles and signs of aging.
Contains 10% DHA and has been specially developed to
increase the moisturizing of the skin thanks to the active
ingredient Aloe Vera included in the formulation.
The formulation is paraben-free.
Size: 1000 ml
PROFESSIONAL LOTIONS
THAT’SO PURE WHITE BIOLIGHT
The skin lightening and brightening effect occurs
instantaneously thanks to the pigments contained within
the cosmetic formula, reducing skin imperfections, giving
the complexion uniformity and homogeneity (Primer
effect).
Thanks to the cocktail of BioLight active ingredients
contained in the lotion, you also get a lightening and
brightening effect in the medium / long term by inhibiting
the production of melanin and uneven reducing brown
spots epidermis.
The formulation is paraben-free.
Size: 500 ml
RETAIL PRODUCTS
THAT’SO SUN MAKEUP ON THE GO DARK
Ideal to take always with you for having, at any time, an
instant, smooth and naturally beautiful tan.
Few seconds, a simple touch ... just like makeup … and
face, neck, décolleté, arms, legs will be perfectly tanned.
A wonderful tan color that only the Sun Makeup products
can give you! 2/3 days of super tan whenever you want,
directly on the skin.
The formulation is paraben-free.
Size: 125 ml
RETAIL PRODUCTS
THAT’SO PURE WHITE ON THE GO INSTANT BRIGHTENING
Ideal to reach a lightening and smoothing skin effect with immediate
and long-term results.
The active ingredients reduce and prevent skin imperfections (dark
spots) and make the skin bright and radiant.
Also provides a purifying and anti-pollution actions, anti-oxidant
and SPF (sun protection)
The formulation is paraben-free.
Size: 150 ml
MARKETING TOOLS
CONSUMER LEAFLET
closed dimensions
L 10,5cm – H 15cm
4 pages
MARKETING TOOLS
CONSUMER LEAFLET
inside
MARKETING TOOLS
COUNTER DISPLAY
MARKETING TOOLS
WINDOW DISPLAY or
POSTER
dimensions
L 70cm – H 100cm
SALES KIT
The sales kit will be as follows:
-THAT’SO BEAUTY ESPRESSO EQUIPMENT
- 1 LITER LOTION THAT’SO SUN MAKEUP ULTRA DARK 10% DHA
- 500 ml LOTION THAT’SO PURE WHITE BIOLIGHT
- CONSUMER LEAFLET 25 pcs
- COUNTER DISPLAY 1 pcs
- WINDOW DISPLAY 1 pcs