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Amerinex Applied Imaging, Inc.
P.O. Box 6473, Monroe Township, NJ 08831
Phone: 877-664-8772 Fax: 609-944-8855
www.AmerinexImaging.com
An imaging software company since 1986!
ADCIS 20th Anniversary Event - December 11th, 2015
Amerinex Applied Imaging (aka AAI)
 Technology Spin-off
University of Massachusetts
 Three professors & the Amerinex Corp.
 Commercialize image understanding &
artificial intelligence technology

 Founded in 1986
3 UMass professors + the Amerinex Corporation
 Formed as Amerinex Artificial Intelligence
 1996 – New name: Amerinex Applied Imaging
 Hardware platforms: Sun Workstations

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Major Changes in 1994
 Awarded grant funding to port its KBVision
software from work stations to personal
computers (PCs).
 Use of PCs was quickly displacing work stations
in the imaging market.
 AAI had imaging technology but no staff with PC and Microsoft
Windows experience.
 Needed a partner who had complementary technology.
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1994, AAI meets Bruno Lay
 Bruno was luncheon speaker at major industry conference & expo
in Orlando, Florida, where he announced:
Had resigned as president of Noesis SA, AAI’s main competitor at that time
 Planned to start a new company to develop powerful new imaging
software for personal computers.

 Bruno & AAI met after the luncheon to discuss common goals.
ADCIS 20th Anniversary Event - December 11th, 2015
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1995 – An Alliance Was Born
 During their discussion, Bruno and AAI discovered:
Had very similar market strategies & goals
 Had complimentary resources

• Technology, staff, funding
By forming an alliance, there would be one less
competitor in a small, but growing market segment
 Agreement in concept was reached

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ADCIS Formation – Corporate Structure
 Bruno and AAI formed ADCIS in July 1995
Interlocking boards and management
 Bruno as majority shareholder (59%), AAI (33%), and 11 other
investors (8%)
 ADCIS Board of Directors

• Bruno Lay, Chair & President
• Richard Kretschmann, AAI’s President
• Jean Claude Klein, Ecole des Mines Professor

Bruno became AAI’s VP of Marketing & Sales, splitting his time between
Amherst, MA, and France
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ADCIS Formation – Product Development
 Product development structure
ADCIS – Graphical user interface, mathematical morphology algorithms
license from Ecole des Mines
 AAI – Port of AAI’s KBVision libraries and utilities

 Software developers made several trips across the Atlantic to
assure development was closely coordinated, in both directions.
 Mutual respect fostered close cooperation between the two
engineering teams.
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ADCIS Formation - Marketing
 Marketing Split
ADCIS – Europe, Mid-East, Asia, Africa
 AAI – North & South America & the Pacific Rim

 Equal ownership of the software with a cross-royalty agreement.
 Market and ownership shares were adjusted over time based on
pragmatic factors.
 Today, ADCIS owns the software and AAI has become the North
America distributor for ADCIS.
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Aphelion 2.0 release
 Photonics East fall 1996 in Boston, MA

First worldwide release
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Conclusions
 Benefits to ADCIS and AAI working together
Reduced time to market with a PC product
 Full product functionality
 Multiple sources of development funding
 Market knowledge - Europe & North America
 Management experience

 Drawbacks
6-hour time zone difference
 Costs of travel (Expense, lost productivity, jet lag)

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