Transcript Atomic Dog Publishing, Inc.

Appendix A:
“Careers in Marketing”
Joel R. Evans & Barry Berman
Marketing, 10e: Marketing in the 21st Century
Copyright Atomic Dog Publishing, 2007
Overview (1)
• Marketing career opportunities are extensive and
diversified.
• Many marketing positions give a lot of responsibility
to people early in their careers. Thus, a marketing
career is excellent preparation for a path to top
management positions in all types of organizations.
• Marketing offers opportunities for people with
varying educational backgrounds.
Copyright Atomic Dog Publishing, 2007
Overview (2)
• A marketing background can also train a person
to operate his or her own business.
• Jobs in marketing are growing at a much more
rapid rate than those in other occupational
categories.
Copyright Atomic Dog Publishing, 2007
Marketing Career Paths
Copyright Atomic Dog Publishing, 2007