Transcript GlobalTrans 11-16-09 - International

By:
Chen Shen
Yijun Niu
Ke Wang
Yan Lu
Azad Patwary
Poonam Bhatt
Marc Perez
Stella Malla
Steven Meikle
Johny Tran
Mission Statement:
At GlobalTransTM ("GT"), it is our obligation to provide our
customers with the most advanced, high quality translation software
using the cellular phone. The software our manufacturers offer
represents some of the best values for translating communities.
GlobalTransTM is translation software within a cellular phone which
provides different methods of translation, depending on the way it is
used. GlobalTransTM is the first company to manufacturer
translation software service that can be used across the world. We
have developed advanced cellular phone technology and coupled it
with our unique translation technology to provide a cheap and easy
to use cellular phone translation service. We pride ourselves in
offering quality technical translating solutions at competitive prices
and in the total satisfaction of our customers.
Product Description:
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One Voice is a cell phone application software, which can
automatically translate caller's language into receiver's language
during the conversation. It can also convert any language into text
messages, and perform text to text translation.
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According to Taylor (2009), translating different language device will
be a valuable tool to meet the need of students, organization, and
any travelers or person living aboard.
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This application will be carried by mobile companies such as AT&T,
Sprint and Cingular.
How It Works:
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Specifically, One Voice software has unique feature of translating
approximately 35 different languages in a matter of less than half a
second.
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It has valuable tool of electronic talking dictionaries with a
vocabulary over 203,000 and phrase book over 14,000.
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One Voice recognizes high definition recordings of native speakers,
understands exactly what the speaker says and offers crystal clear
translation of the same word and phrases in whichever foreign
language you choose.
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It has the function of accent which helps disabilities to communicate
having minimum rate of distraction
Operational Management:
Target Market:
Competitors:
SWOT Analysis:
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Strengths
Lower price and more advanced services compared to competitors
Can be used in portable electronic devices
Assists people with audio and visual disabilities
Breaks the language barrier of communication
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Weaknesses
Trouble translating jargon and slang
Certain accents not fully recognized or translated properly
Delay in translation due to networking
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Opportunities
Extend platform to additional online communication software
Newer generations with additional functions based on shortages
Voice controlling function is in development
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Threats
iPhone translation applications
Existing traditional translators
Human interpreters who understand communication context
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Marketing Technology:
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Create search engine friendly website
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Use email auto respondents for potential customers
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Free Skype application to generate interest
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Advertisements on Facebook and Twitter
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Creating blogs and maintaining date warehouses
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Globalization through the internet
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Podcasts, traffic geysers, and book marking tools
Hayden, C. (n.d.). Web Technology in Marketing: Friend or Foe?. Marketing - Marketing Strategy Marketing Plan - Marketing Careers and Jobs. Retrieved November 16, 2009, from
http://marketing.about.com/od/internetmarketingstrategy/a/webtechnology.htm
Finance and Accounting:
Limitations:
Summary:
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Questions, Comments, or Concerns?
Reference List:
Hayden, C. (n.d.). Web Technology in Marketing: Friend or Foe?. Marketing
- Marketing Strategy
- Marketing Plan - Marketing Careers and Jobs.
Retrieved November 16, 2009, from
http://marketing.about.com/od/internetmarketingstrategy/a/webtechnol
ogy.htm