Transcript Linda Hollander: New Clients Now

Linda Hollander
New Clients Now
Wealthy Bag Lady Story
• Started with custom printed shopping bags
Bags to Riches Book
Millionaire Mentors for
Bags to Riches Book
Charitable Partner:
Junior Achievement
• Teaches kids financial
literacy and
entrepreneurship.
Junior Achievement
Please fill out donation form and put it
on the staff table in the foyer
Corporate Sponsors
Honored Supporters
Women's Business Forum
What Are the Biggest Challenges in
Your Business?
Your business challenges can be solved with
More Clients
Three Goals
1. Give you ways to new clients now and in
the future
2. Tell you how to get started
3. Let you know how to always have a
steady stream of clients
New Clients Now
• Right Now Marketing
• Results Marketing
• Relationship Marketing
Right Now Marketing
Quick Cash Strategies
• Email Marketing
• Webinars and Teleclasses
• Calls to Current Customers
• Events and Public Speaking
• Specials and Discounts
• Strategy Sessions
Right Now Marketing
Strategy Session (Free Consultation)
• Talk to the prospective client and ask
questions
• Avoid the temptation to try to sell to early
• Make them state where they are and where
they want to be
• Let them know that you’re the solution
Results Marketing
Sales Now and Later
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Web Site and Blog
Internet Articles
Video and Podcasting
Directory Listings
Search Engine Optimization
Direct Mail
Traditional Media
Results Marketing
Turn Leads into Sales
• Face to face selling
• Telephone sales
• Online conversion
• Order forms
• Delegating sales
Relationship Marketing
For a Steady Stream of Clients
• Networking: Have a networking and follow-up
plan
• Social Online Media: Initiate conversations
• Word of Mouth Marketing
• Referral Partners
• Events
Marketing is More Personal
• Stories are the new currency
• Give back
• Don’t just market when business
is slow
• Use the New Clients Now System
to continually promote to current
and potential customers
New Clients Now
Which Strategies Will You Use?
 Web Site and Blog
 Trade Shows
 Public Speaking
 Strategy Sessions
 Direct Mail
 Networking
 Email Marketing
 Print Advertising
 Free Consultations
 Internet Articles
 Radio
 Joint Ventures
 Video & Podcasting
 Press Releases
 Referral Partners
 Events
 Public Relations
 SEO
 Word of Mouth
 Promotional
Products
 Webinars & Teleclasses
 Social Online Media
 Current Customers
Part of the proceeds will be donated to Junior Achievement to teach kids entrepreneurship