Transcript Event Marketing

SEM1 1.03
A - Professional Development
• PE - Acquire information about
the Sport & Event Industry to aid
in Career Choices
• PI – Explain career opportunities in sport/event
marketing
Define: Entertainment Marketing
• The use of entertainment to develop,
promote, price and distribute goods and
services to satisfy the wants and needs of
customers.
Define: Event Marketing
• Designing and developing a live-themed
activity, occasion, display or exhibit
– a sports game, music festival, or concert
– promote a product, cause, or organization.
• Produced and consumed at the same time
• Unique experience: for each participant or spectator
Distinguish between Sport Marketing
and Event Marketing.
• Sports Marketing:
• the involvement of sports to develop, promote and
distribute goods and/or services to satisfy the needs and
wants of consumers
• Entertainment Marketing:
• involves entertainment to develop, promote, and distribute
goods and/or services to satisfy the wants and needs of
customers.
• Event Marketing:
• the designing or developing a “live” themed activity,
occasion, display or exhibit (such as a sports, music festival,
fair or concert)to promote a product, cause, or
organization.
Sports Marketing
Colleges
Athletes
venues
Teams
Professional
Sports Services
Amateur
Games
High School
Equipment
Licensed Merchandise
Leagues
Plays
Clubs
Event Marketing
Celebrations
Movie Premiers
Weddings
Celebrity Appearances
Record Releases
Parties
Retirements
Games
Movies
Video Game Premiers
Concerts Birthdays
Charity Events Musicals
Restaurant Openings
State Fair Grand Openings
Tournaments Sporting Events
Operas
Fundraisers
Awards Shows Book Signings
Graduations
Comparing Sports & Event Marketing
Similarities
Differences
• Many different types of
jobs
• Employees with a
variety of skills and
interests
• Use of Social media
• Event Marketing has
broader scope
• More job opportunities
in Event Marketing
• Event Marketing
focuses more of
business and corporate
sponsorships
Identify Types of Businesses that offer
Careers in Sports/Event Marketing
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Teams
Venues
Sports Agencies
Parks & Rec Departments
Private Businesses
Sporting Goods Industry
Technology
Media
News Industry
Event Planning
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Fitness Industry
Agents
Marketing
Public Relations
Charities
Convention and Visitors
Hospitality Services
And many, many more….
Explain why jobs in Sport/Event
Marketing provide Career Potential
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Number of fields
Broad opportunities
Good for many different talents and interests
Growing interests in most sectors
People find sports or entertainment careers
very engaging
Discuss Personal Traits needed for
success in Sport/Event Marketing
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Competitiveness
Positive attitude
Problem Solving
Detail Oriented
Leadership
Creativity
Adaptability
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Negotiation Skills
Flexibility
Time Management
Able to work under
pressure
• Multitasking ability
• Initiative
Explain Training needed for careers in
Sport/Event Marketing
• Firm educational background
– Marketing
– Business
– Communications/Social Media
– Liberal Arts
• Volunteer experiences & Internships
Marketing Careers:
• Advertising – Design and create
advertisements Online, Radio, TV, Print Media,
and Social Media
• Sales Promotion – Create and organize
interesting promotions to stimulate sales
– Mascot races, t-shirt cannons,
give-aways, autograph signings
https://www.youtube.com/watch?v=UQ_3uwAudwA
https://www.youtube.com/watch?v=xjsNjVzWiRE
Marketing Careers:
• Ticket sales
– Box office, online, and phone sales
– Direct – Sold to fans and consumers
– Corporate – Sold to businesses
– Group – Sold at discount in large quantities
– Season Tickets – Multi-game or entire seasons
• Ticket management –
– Manage ticket sales staff
– Pricing, distribution, logistics, and sales records
Marketing Careers:
• Market research –
• Identify consumer wants and needs
– Surveys, Forums, Focus groups
– Analyze consumer opinions about products
• Merchandising –Sales of team merchandise
- Responsible for licensing
- (authority to use logo and name)
- Investigate Trademark Fraud
Marketing Careers:
• Public Relations –
• Manage information from the organization and
present to public
• Answering consumer questions
– Community relations – Public relations within the
community to enhance team image
• Community outreach, Charity Events and Appearances
• Media relations – Manage information and
relations with the Media (Press)
– Press Releases, Press Kits,
Social Media Releases
and Press Conferences
Marketing Careers:
• Event planner – Coordinates all event aspects
• Hospitality manager – Coordinates business
clients and consumer hospitality
– Travel and Lodging for teams, entertainers, and
guests
• Volunteer/vendor coordinator
- Recruits volunteers to work
events and works with
vendors (Suppliers)
Marketing Careers:
• Sponsorship manager – finding business
partners with the same target market
– Extremely important in event marketing
– Sponsorships help pay for events
• Marketing director – Manages all aspects of
the marketing department