Transcript 1.03 SEM I PowerPoint Notes

1.03
Acquire information about the
Sport & Event Industry to aid in
Career Choices
Identify Types of Businesses that offer
Careers in Sports/Event Marketing
• Teams (College, Professional,
Amateur)
• Venues (Coordination & Sales)
• Sports Agencies
• Parks & Rec Departments
• Private Businesses
• Sporting Goods Industry
(Retail, Sales, B2B)
• Technology (Websites, Apps,
Research)
• Media (Radio, TV)
• News Industry
• Event Planning
• Fitness Industry
• Agents
• Marketing (Marketing
Research, Sales)
• Public Relations
• Charities
• Convention and Visitors
• Hospitality Services
• And many, many more….
Distinguish between Sport Marketing
and Event Marketing.
• Sports Marketing: the involvement of sports to
develop, promote and distribute goods and/or services
to satisfy the needs and wants of consumers
• Entertainment Marketing: involves entertainment to
develop, promote, and distribute goods and/or
services to satisfy the wants and needs of customers.
• Event Marketing: the designing or developing a “live”
themed activity, occasion, display or exhibit (such as a
sports, music festival, fair or concert)to promote a
product, cause, or organization.
Comparing Sports & Event Marketing
Similarities
Differences
• Depth and Breath of
fields
• Employees with a
variety of skills and
interests
• Social media will
continue to be very
important in the future
• Event Marketing has
broader scope
• More job opportunities
in Event Marketing
• Event Marketing
focuses more on
business and corporate
sponsorships
Careers in SEM Marketing are:
• Fast-paced
• Fun
• Rewarding
Explain why jobs in Sport/Event
Marketing provide Career Potential
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Number of fields
Broad opportunities
Good for many different talents and interests
Growing interests in most sectors
People find sports or entertainment careers
very engaging
Discuss Personal Traits needed for
success in Sport/Event Marketing
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Competitiveness
Positive attitude
Problem Solving
Detail Oriented
Leadership
Creativity
Adaptability
Accuracy
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Negotiation Skills
Flexibility
Time Management
Able to work under
pressure
• Multitasking ability
Explain Training needed for careers in
Sport/Event Marketing
• Firm educational background
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Marketing
Business
Communications
Liberal Arts
• Volunteer experiences & Internships
• This is a highly competitive industry!!!
– Volunteer at games or events
– Sell ads in your school’s athletic programs or for events
– Ask the Athletic Director if you can assist them.
Describe the following Sport/Event
Marketing Careers:
• Advertising – Print, broadcast & social media
• Sales promotion – In stadium, walk-in, season ticket
holders & single ticket promotions
• Ticket sales – Direct and indirect
• Ticket management – Pricing, distribution and logistics
• Market research – Know your consumer
• Merchandising – Other products to support your main
product – display, etc.
• Community relations – Public relations within the
community to enhance image
Describe the following Sport/Event
Marketing Careers
• Media relations – Press releases, press kits, answering
consumer questions, Twitter, Facebook and You Tube
• Sponsorship manager – finding business partner’s with
the same target market
• Event planner – Coordinates all event aspects
• Hospitality manager – Coordinates business clients
and consumer hospitality
• Volunteer/vendor coordinator – Recruits volunteers to
work events and works with vendors
• Marketing director – Manages all aspects of the
marketing department including all social media, etc.
Vocabulary
Term
Definition
Corporate Sales
In sports, the marketing of private seats or luxury boxes in businesses for use on their “company
nights” or the entertain clients.
Event Marketing
The process of planning and executing the concept and promotion of gatherings or activities that
satisfy individual and organization objectives
Group Sales
In sports, the marketing of seats and ticket packages to social organizations
Hallmark Sport Event
Popular championships or tournaments that take place only at certain times, such as once a year or
once every four years (e.g., the NCAA Final Four or the World Cup)
Hospitality
In event marketing, an activity the involves welcoming special guests and arranging for travel,
accommodations, meals and entertainment
In-game Promotions
In sport marketing, a team or organization’s attempt to communicate with and entertain fans
during the course of play
Internship
Training in which schools and businesses cooperate to provide on-the-job practice for learners;
learners receive classroom instruction and on-the-job experience
Market Research &
Development
The systematic gathering, recording, and analyzing of data about a specific issue, situation, or
concern, and the use of the data to create and implement plans to reach new target audiences
Term
Season Ticket Sales
Sponsorship
Management
Definition
In sports, the marketing of “full memberships” or complete season-long ticket packages to individuals
or companies
In event marketing, an activity that involves securing corporate funding for an event’s promotions
costs or consulting with corporations to find events that reach the company’s target audience
Sport Marketing
The process of planning and executing the conception, pricing, promotion and distribution of sport
ideas, goods and services to create exchanges that satisfy individual and organizational objectives
Ticket Management
In sport/event marketing, an activity that involves coordinating the box office staff and keeping
detailed ticket sale records
Vendor
Coordination
Volunteer
Coordination
Walk-in Promotions
In event marketing, an activity that involves organizing suppliers of goods or service who will be
present at an event
In event marketing, an activity that involves delegating responsibility and assigning workers where they
are needed
In sports marketing, a team or organization’s attempt to communicate with and reward fans as they
enter the sport venue.