Transcript Apprentice-Presentationx

Targeted Online Branding and Marketing Solutions
By Kim Garst
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
The Company
Social Media Branding is a full service Internet, social media marketing, branding and
consulting firm. We service clients all over the world.
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
Services
Website Design & Development
Pay Per Click Advertising
Search Engine Optimization
Conversion Optimization
Social Media Marketing
Social Media Apps & Widgets
Affiliate Marketing
Email/Autoresponder Marketing
Copyright © 2012 Social Media Branding All Rights Reserved.
Today’s Online Marketplace
Is all about RELATIONSHIPS.
You may be a smaller distributor in comparison to
some of the national distributors, but you are an
industry leader when it comes to venturing out
into new areas/products, etc.
For example, you were one of the first companies
to stock tankless water heaters.
You have an unwavering commitment to
customer training within your industry.
You can gain a TREMENDOUS advantage over
your competition by combining a multi-faceted
online and offline marketing campaign to your
advantage.
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
Integrated Online Branding
& Marketing Solutions
Prepare:
The BIG Goal
Visitors
Your Website
Revenue
Copyright © 2012 Social Media Branding All Rights Reserved.
Conversion Optimization – The Funnel
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
Integrated Online Branding
& Marketing Solutions
Conversion Optimization – Design Example
What does your site accomplish in 8 seconds?
The Original Site:
• Simply a “Placeholder”
• No call to action
• Lack of compelling content
• Not Updated Frequently
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
Conversion Optimization – Design Example
The Optimized Site:
• “Free Offer”
• Multiple calls to action
• Registration form
• Newsletter sign-up
• Clean navigation
• Video content
• Social Media
Integration
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Get There Before Your Competition Does
Integrated Online Branding
& Marketing Solutions
Building an online presence/platform greater
than that of your competition will give your
business a HUGE “LEG UP”.
Learn to use your website to promote your
products. Optimization will assist new
customers to find you and keep your existing
customer base in the “know” about your
business and how to get in touch with you.
Use your REAL ESTATE to promote your
business assets…
EXPERTISE, PRODUCTS & TRAINING
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
Optimize:
With Search Engine Optimization (SEO)
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
SEO – Organic Search Results
PAID
Deep linking
ORGANIC
Video results
Local business results
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PAID
Integrated Online Branding
& Marketing Solutions
Search Behavior Has Changed
2005
2009
Copyright © 2012 Social Media Branding All Rights Reserved.
SEO – 4 Key Components
Keyword strategy
• Short tail (broad terms)
• Long tail (specific niche terms)
Site structure & site map
• Follow Google guidelines
• Website sitemap & xml sitemap
Unique content
• Keyword rich SEO copy
• Rich media
• Blogs & user-generated content
• Article submissions
Organic inbound links
• One-way links
• Link building strategy
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
SEO – Wordpress Benefits
Integrated Online Branding
& Marketing Solutions
1. Permalinks - You can alter the structure
of permalinks to your liking and add keywords you
want to focus on for each and every post you make.
2. Theme Structure - loads pretty fast and the code
is very clean and search engine friendly. You should
know that latest search engine from Google does
take site speed in to consideration.
3. Usage Of Tags - ability to tag your posts, it not only gives you an additional navigational option
but also lets search bots to find your internal pages and posts more easily.
4. Easily optimize Images - wordpress provides you with a feature that will let you to not only add
titles to your images but you can also add captions for each image. Search engines loves pics
with all these information embedded in to image url and use them to index it on its image
results.
5. Make Pages and Add Content - You can post pages in wordpress, meaning you can make pages
for important keywords you want to focus on and have it on your navigation. This makes it easy
for search engines to find your pages and rank it.
Copyright © 2012 Social Media Branding All Rights Reserved.
SEO – Keyword Strategy
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
Integrated Online Branding
& Marketing Solutions
Communicate:
With Social Media Marketing
Copyright © 2012 Social Media Branding All Rights Reserved.
Understanding Social Media
Social media is:
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a method of creating brand trust and awareness
a way to communicate with current customers
a way to network with people in your industry
a platform from which to market and “sell”
Social media is not:
• purely a marketing and advertising platform
• a short term solution for marketing
• a place just for promotions and self-serving messaging
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
How to Approach Within Social Media
Your Target Market…
• Discover where they communicate
• Listen to what they are “talking” about
• Get involved in the conversion
• Offer value to your customers
• Communicate with them directly
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
Integrated Online Branding
& Marketing Solutions
How We Approach Social Media
Website & blog
Facebook
Twitter
LinkedIn
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YouTube
Social Media Advantages
The advantages of social media include:
• Easily communicate with customers and prospects
• Create trust and transparency
• Platform for promotions and marketing
• Search Engine Optimization value
• Great online visibility for your brand
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
Integrated Online Branding
& Marketing Solutions
Communicate:
With Email Marketing
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
Email Marketing
Why use email marketing?
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Convert prospects to clients
Enhance relationships
Customer loyalty and repeat business
Automated e-mail marketing systems
Example – TYPICAL SALES DAY
Make 6 quality sales calls (not
just a quick in and out).
Of those calls, how many orders
are generated?
If you make the same 6 calls in a given day, but
also got your name in front of even half your
customer base - the chances of creating sales
have increased dramatically.
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Integrated Online Branding
& Marketing Solutions
Email Marketing
Some Specific Ideas
• Incorporate a training schedule calendar for the products for each branch in ONE
place for your customers. This encourages repeat traffic.
• Encourage requests for quotes/more product info via email from your website.
• Advertise specials.
Time management
As you separate which customers respond and prefer
electronic communication from those who wish a face-to-face
interaction, you will maximize your service to your client base.
Remember…time is money.
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
Email Marketing
Future Possibilities
Contractor lists for specific needs of
the end consumers: service, parts,
resellers, etc.
Marketing classes for customers
looking to grow their business.
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
Conversions:
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Integrated Online
Marketing Solutions
How it Works
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Integrated Online Branding
& Marketing Solutions
Foundation:
With Website Design
Copyright © 2012 Social Media Branding All Rights Reserved.
Website Design & Development
Our website design process includes the following:
• In-depth discovery sessions with the client
• Regular consultations with the client
• Completing projects on time and within scope
We are dedicated to SERVING your company as if it was our own.
Copyright © 2012 Social Media Branding All Rights Reserved.
Integrated Online Branding
& Marketing Solutions
Thank You
Copyright © 2012 Social Media Branding All Rights Reserved.