Transcript File - Bethany Tallman

CREATING A MARKETING PLAN
FOR A LOCAL RESTAURANT
Brent Holst, Matt Poppen, Bethany Tallman
Description
This project enables students to
apply the information learned in
Chapter 13: Marketing in Today’s
World. The students will use
technology and apply
advertising concepts,
communication and research skills,
and integrated software. A
variety of resources will be used
in order to create a marketing
plan for local downtown Lincoln
businesses. Word processing,
PowerPoint and other forms of
multimedia will be used to
produce the following: marketing
plan, presentation, and marketing
promotion.
Technology Standards
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Creativity and Innovation
Communication and Collaboration
Research and Information Fluency
Critical Thinking, Problem Solving, and Decision
Making
Digital Citizenship
Technology Operations and Concepts
Materials Needed
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Computer Lab
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Internet
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Introduction to Business
Book
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Presentation Software
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Telephone (optional)
Useful Websites
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Marketing Plan Info and Ideas:
http://www.marketingteacher.com/lesson-store/lessonmarketing-audit.html#
Bison Witches http://www.bisonwitches.com/
Dish http://www.dishdowntown.com/
Yia Yia’s http://yiayiaspizza.com/
The Green Gateau http://www.greengateau.com/
The Oven http://www.theoven-lincoln.com/
Ivanna Cone http://www.ivannacone.com/
El Potrero http://www.elpotrerorestaurant.com/
JTK http://www.jtkrestaurant.com/
Grateful Greens http://www.gratefulgreenssalad.com/
Procedures/Activities
Introduction:
For this project you and your partners are the head of
an up and coming marketing and advertising company
in Lincoln, Nebraska. The 9 restaurants listed above are
interested in your service. They are all local businesses
that are looking for help and ideas to expand their
customer base. Each group is responsible for choosing
one of the restaurants. The goal of the project is to
come up with a successful marketing plan to help your
chosen restaurant get more exposure. This project is due
a week from today—you will have all day in class
during that week to devote towards this project.
Group Responsibilities
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1. Marketing Analyst (Analyze
4 Ps & demographics)
2. Marketing Auditor (Critique
logo, consistency, website,
social media?, marketing)
3. Idea Creator (Develop ideas
for marketing strategy)
4. Marketing
Manager/Coordinator
(Connect group information,
produce marketing example)
Directions
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Pick a restaurant from list above
Research your restaurant: 4 Ps, target market and
any other information you feel necessary
Develop constructive criticism for current marketing
strategy for improvement ideas
Generate ideas for marketing strategy
Put together information to:
 Develop
and write a marketing plan
 Create a presentation for the class
 Produce material for one marketing strategy idea
Marketing Plan Components
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Title Page - Create a title page using an appropriate format.
Include project name, group members names and the date.
Introduction – Introduce your restaurant. Give a brief history and
information that you feel is relevant to this assignment. Describe the
order of what the reader will see in this marketing plan.
Your business’s 4 Ps – Give detailed information about your
restaurant’s current product, price, promotion, and place. What is the
price range for their products? What type of food do they serve?
Where are they located? Is it walking distance from the University?
What do they do for promotional activities? You may have to call,
visit or research your restaurant in order to gather this information.
Marketing Plan Components Cont’d
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Target Market – Describe your restaurant’s target market. What
type of customer do they predominately serve? What is the age
range? Is it a restaurant focused on healthy eating? Also explain
what market research technique(s) that you would use for your local
restaurant if you were conducting in-depth market research. You
may have to call, visit or research your restaurant in order to gather
this information.
Promotional Ideas – Explain what your marketing company would
recommend for the restaurant in order to increase sales and reach a
larger geographic area. Clarify why you would use those particular
marketing strategies. You should include ideas for both marketing
documents and advertisements and promotional activities to create
awareness.
References – Make a list of the resources that were used for your
marketing plan.
Marketing Item Creation Directions
Pick one of the many marketing/advertising channels
(radio script, radio ad, newspaper ad, magazine ad,
flyer, commercial, social media schedule) and create
an example of one of the marketing strategies that
you have chosen for your restaurant.
Assessment and Evaluation
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See attached project evaluation rubric.
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See attached group member evaluation.