Transcript A guide to Email marketing

A GUIDE TO
EMAIL
MARKETING
• 1.Introduction
CONTENT
• 2. What is email marketing?
• 3. Why use email marketing?
• 4. 3 top tips on email marketing
INTRODUCTION
• This guide aims to provide
information for anyone interested in
digital marketing but specifically email
marketing. Email marketing is a
important factor in the digital
marketing industry. It is a fast and
cheap way to reach thousands of
consumers on multiple media
platforms. This guide provides key
facts and stats on everything you need
to know on email marketing.
• Email marketing is a way to reach and connect with consumers directly
through email. Direct email marketing reaches those interested in a certain
business sector.
• This is a very easy way to reach thousands of potential customers instead of
paying for high cost advertisement or other forms of exposure. Emailing gives
businesses a opportunity to send links and text directly communicate with
people who may be interested their products or have heard of their business.
WHAT IS EMAIL
MARKETING?
• Email marketing provides an easy way to track how effective it is. Businesses
can track how many hits a website gets by mass mailing. This tells the business
how effective this technique is.
WHY USE EMAIL MARKETING ?
• Email is one of the only private formats for communication,
compared to any social media site. Consumers will not be distracted
by a picture or a video if they receive a advert through email,
therefore they are more likely to read the content and take interest
in what's in front of them. On social networks every users craves
attention but in email it is more personal and independent.
• When using email, there are no limits.You are able to send as many
characters or files as you like. Emails can be interactive, for example
you can view content in many different mediums all linking back to
the website and consumer interests.
• 77% of consumers prefer to receive promotional content on email
against 4% preferring to receive it on social media. Email directly
reaches the target audience which will provide companies with
positive results.
3 TOP TIPS ON
EMAIL MARKETING
•
1. Images are more powerful than words –
People will take more interest in images rather than a
bunch of words. This can be done through a group of
images or even a graph. Consumers would much
prefer see some eye catching images than a bunch of
dull text.
•
2. Use Email on all devices – Technology in the
modern era has advanced dramatically. You can
access emails on the majority of hand held devices.
Layouts on emails have been improved so it is easy to
access and to be used on more devices.
•
3. Use a call of action – Sending out a emails which
includes offers or a weekly newsletter is great but it
wont be effective if there is no opportunity for the
customer to visit the website. Theses emails need to
be converting the reader into customers. This can be
done be including offers. This is a good way to get
another customer on the database.