Transcript Email Marketing Services - Direct Message In Front Of

Email Marketing Services Direct Message In Front Of
Proper People
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Whether you go with Email Marketing Services or with Direct Marketing
Services, both have their own advantages and disadvantages. Marketing
Experts though suggests moving ahead with your marketing requirements, in
combination of both. The benefits of sending direct mails are that, it has a
longer shelf life. When you send direct mail, the receiver can carry it with
them anywhere or may keep it in cupboard or drawer for future reference.
That’s the benefit of direct mailing to the consumer. The catalogues are reused whenever required. It remains in front of the consumer either on their
office desk or at their home.
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The benefits of sending emails are that,
it’s a faster and instant way of
transmitting information. In the case of
marketing via email, it can be deleted
immediately or thrown in some other
folder. That’s the reason emailing does
not have longer shelf life. Once deleted
from trash or recycle bin, it cannot be
recovered. Secondly, email can get into
the junk folder or spam folder. This is
one of the largest troubles, the world
faces; while using the Email Marketing
Services. There are so many illegal
people responsible behind sending
spam emails. Due to such people,
sometimes the good emails also enter
into junk folder; due to technical error.
This results in sufferings for genuine
marketing people as well.
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However, the disadvantages of sending direct mails also exist. When
mailing is done using Direct Marketing Services, the cost of marketing
increases much more compared to marketing via emails. This is the
largest disadvantage of direct marketing. Now let’s understand how to
nurture the benefits of both the marketing methods in an effective and
inexpensive way. There are certain rules and regulations which if followed,
the Email Marketing Services would deliver excellent results for your
business. Same is the case with direct mailings. The simple rule for
emailing: your mail should arrive in the inbox and the deliverability rate
should be higher.
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If you follow the above rule while sending emails, then you will also be
able to see an improvement in the sales of your company’s products
and/or services. You need to have an analytics software or service in
order to track the results. While sending emails, ask your email service
provider company to deliver the tracking report. The tracking report will
give you an idea of how many emails were received by end users and
how many were opened. While using the Direct Marketing Services,
make sure to use the services of the same company which provides
you services related to email marketing. Direct Marketing costs more
than emails, and the email senders know whom to send direct mails
and whom to not send the direct mails.
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Apart from this, ask them to send direct mails only to selected responses,
which are received as a result of email marketing campaign. In this way
there will be a large deduction of unnecessary cost while sending direct
messages, catalogues, pamphlets, etc. While selecting the service provider
you have to be careful. You must first identify the correct service provider
who holds a reputation and brand name in US Markets, such as for
example: TG Marketing USA. Secondly, the company should be genuine
and result oriented service provider, not just a claimer. Some companies do
only have mere claims to deliver, but are unable to implement practically.
It’s not going to increase the sales of your company, if the service provider
does not deliver practical results.