Transcript Importance of Sports and Entertainment Marketing

Importance of Sports and
Entertainment Marketing
What is an Industry?

A group of organizations
involved in the producing or
handling of the same product
or type of service

Industries can be further
defined by subdivisions
Examples of Industries
The Music Industry
Subdivisions
The Hotel Industry
Subdivisions

Country

Full service (resorts)

Rock

Limited service

Hip-Hop

Economy

R&B

Extended Stay
Examples of Industries
The Television
Industry
Subdivisions
The Sports Camp
Industry
Subdivisions

Reality TV

Football Camp

Talk Shows

Cheerleading Camp

Drama

Dance Camp

Sitcom

Basketball Camp
The Sports Industry
Sport: source of diversion or physical
activity engaged in for pleasure
The Entertainment Industry
Entertainment: any activity which
provides a diversion or permits people
to amuse themselves in their leisure time
Examples:
Television
Live Shows
Movies
Music
Books
Magazines
How Are They Different?
Sports
Spontaneous/not planned
Unpredictable outcome
Involves competition
Fans support one team
Entertainment
Usually planned with a
script or program
Consumers are not
motivated by brand or team
Consumers do not remain
loyal to a brand
The Sports and
Entertainment Industries
Today these industries
are two of the most
profitable in the US
Fans spend BILLIONS on
recreation and related
products every year
What is Sports Marketing

Applying marketing
principles and processes to
promote sports products
◦ Sports equipment
◦ Sports apparel
◦ Sports drinks
What is Sports Marketing
 The
marketing of non-
sports products through
association with sports
or sports figures
Sample Sports Marketing Ads
What is Entertainment
Marketing?
Marketing of entertainment
products or using
entertainment to attract
customers
BK AD
Dr. Pepper/ Iron
Man
Growth of the Sports Industry
The sports industry generates
about $200 billion a year
Growth is measured in…..
1. Event Attendance Figures
2. Media Coverage
(ESPN, Golf Channel, NFL Network)
3. Employment Figures
(4.5 million jobs and growing)
4. Global Market Expansion
Growth of the
Entertainment Industry
In 2011 the film industry grossed $10.6
BILLION
The largest grossing movies were
“The Avengers"
($617 million)
“The Hunger Games"
($407 million)
“Dark Knight Rises"
($359 million)
Trends in Sports and
Entertainment

3D movies (Piranha 3D, Toy Story 3, Avatar)

Midnight releases (Twilight Saga)

Social Networks (Twitter, Facebook)

Smart Arenas