Transcript Intro Page Heading

China Edge
© China Edge Limited, 2013
Introduction
January, 2014
Plan. Engage. Deliver.
Contents
The China Edge Way
The New Perspective
The China Edge Way
Benefits for Brands
The China Edge Story
© China Edge Limited, 2013
China Edge Services
Core Services
Additional Services
Added-Value Partnership
Management Bios
Contact & Follow Us
The China Edge Way
© China Edge Limited, 2013
Plan. Engage. Deliver.
The New Perspective
CHINESE. NOT CHINA
The global Chinese consumer is now the
biggest luxury market in the world, and
60% of their spending is outside
mainland China
© China Edge Limited, 2013
By taking a structured, 3-dimensional
approach, China Edge helps brands
target, capture and retain the overseas
luxury spending of wealthy Chinese
consumers from a position of strength in their home market
The China Edge Way
3-DIMENSIONAL. END-TO-END
Plan
Plan the strategy and promotion, & manage the risks, with customised
needs analysis & tailored materials & action plan
© China Edge Limited, 2013
Engage
Engage Chinese consumers via targeted travel industry &
digital/social campaigns, & bring them in-store
Deliver
Deliver staff training to customise
service & boost sales
Benefits for Brands
PROFIT GROWTH. BRAND VALUE
From market knowledge to action plan
& implementation
Social following & engagement
Visitors to the Chinese landing pages
Sales to Chinese visitors
Off-peak sales around Chinese holidays
© China Edge Limited, 2013
Increased brand value
Local leverage for China market
entry or expansion
The China Edge Story
MARKETS. WITHOUT BORDERS
China Edge brings a fresh perspective to the
China opportunity for luxury brands – by
focusing on the consumer, not the country
© China Edge Limited, 2013
The company was formed by China and
luxury specialists, bringing together years of
experience in China strategy & risk, tourism,
digital & social, cross-cultural training, and
luxury marketing
China Edge provides an end-to-end
platform to help brands target, engage and
serve the global Chinese consumer, creating
opportunities for growth in sales and
brand value
China Edge Services
© China Edge Limited, 2013
Briefings. Marketing. Training. Strategy
Core Services
BRIEFINGS. MARKETING. TRAINING
China Edge core services include:
Briefings on key issues
China Toolkit. Market reference and guide
China-Ready Programme. Management & staff
training, including China-Ready certification
© China Edge Limited, 2013
China Kick-Start Programme. End-to-end
solution for Chinese consumer engagement
Please contact us for more information
on these, and our customised advisory
services
Additional Services
COMPREHENSIVE. SUPPORT
The China Edge network can provide a wide
range of support services, including:
Store
VM
Chinese Naming, Translation & Interpreting
Ads
Trade Mark & Domain Name Registration
Social
Media
PR
Customer
Management
Concierge Services for VIP Customers
Event
© China Edge Limited, 2013
Online Brand Monitoring & Metrics
Sales
Market Research & Mystery Shopping
Market Entry & Company Formation
CSR
POS
DM
Public Relations & Advertising
Recruitment, Due Diligence
Added-Value Partnership
CONNECT. PROMOTE
China Edge provides extra value-add via
brand partnership, and connections to key
Chinese audiences
High-net worth Chinese associations,
professionals & student communities
China Edge community of luxury hospitality,
retail & tax-free groups
© China Edge Limited, 2013
High-level access to the China jewellery
market
PR contacts in B2B and B2C channels
China Edge online & social networks
China Edge Certified directory
China Edge Management
© China Edge Limited, 2013
Expertise. Experience. Energy.
Jeremy Gordon
STRATEGY. RISK MANAGEMENT
Director of China Business Services
Over 20 years’ China experience in trade, investment and consulting
Previously China Business Specialist at UK Trade & Investment, and
Committee Member at the 48 Group Club
© China Edge Limited, 2013
China luxury experience includes research, strategy and market entry support
across sectors including: publishing, jewellery, retail and private clubs
Contact: [email protected]
Roy Graff
MARKETING. TRAVEL. CONSUMER
Over 18 years of hospitality, retail and tourism industry experience in China
Led the development of independent travel business in China on behalf of
Gullivers Travel Associates
Fluent Mandarin Chinese speaker and student of Chinese philosophy, literature
and poetry
© China Edge Limited, 2013
Managing Director of ChinaContact; works with luxury businesses on strategies
and implementation of China market access
Contact: [email protected]
Arnold Ma
MARKETING. DIGITAL. CREATIVE
Digital Marketing Director at Qumin, London’s first UK-China Digital Agency
Experienced in Digital Marketing on both client and agency side
Hands-on China Digital experience include: Luxury/Fashion, Education,
Technology, Travel etc
© China Edge Limited, 2013
Contact: [email protected]
Yu Sun
CULTURE. TRAINING
Cross-cultural consultant with special focus on Anglo-Chinese communications
in business
Provides cross-cultural training, coaching and business strategies to
international companies to improve business performance through effective
communication
© China Edge Limited, 2013
Has worked with the Shanghai government and European Commission as a
senior project manger, and as a trainer for Harrods
Contact: [email protected]
Michaela Christine Wolf
LUXURY. MARKETING
Expertise in 360 degree customer relationship management strategies
to deliver direct ROI, using new technology and digital experiences
Former Head of Communications & Global Retail Marketing Project Manager at
an international luxury brand in London
Well connected in the luxury industry in the UK and internationally
© China Edge Limited, 2013
Contact: [email protected]
Contact & Follow Us
CONTACT
Michaela Wolf: 07818 683117 / [email protected]
Jeremy Gordon: 07718588713 / [email protected]
FOLLOW
@ChinaEdge on Twitter: www.twitter.com/ChinaEdge
© China Edge Limited, 2013
Also find us on LinkedIn, Google+, Facebook & WeChat
Plan. Engage. Deliver.