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Intel’s Innovative
Integration of a
TMS with a CMS
Lew Tarnopol
Localisation PM
CCAP Marketing Solutions
June 16, 2011
Legal Notices
THIS PRESENTATION CONTAINS THE GENERAL INSIGHTS AND OPINIONS OF
INTEL CORPORATION (INTEL). THE INFORMATION IN THIS PRESENTATION IS
PROVIDED FOR INFORMATION ONLY AND IS NOT TO BE RELIED UPON FOR ANY
OTHER PURPOSE THAN EDUCATIONAL. USE AT YOUR OWN RISK! INTEL MAKES
NO REPRESENTATIONS OR WARRANTIES REGARDING THE ACCURACY OR
COMPLETENESS OF THE INFORMATION IN THIS PRESENTATION. INTEL
ACCEPTS NO DUTY TO UPDATE THIS PRESENTATION BASED ON MORE
CURRENT INFORMATION. INTEL IS NOT LIABLE FOR ANY DAMAGES, DIRECT
OR INDIRECT, CONSEQUENTIAL OR OTHERWISE, THAT MAY ARISE, DIRECTLY
OR INDIRECTLY, FROM THE USE OR MISUSE OF THE INFORMATION IN THIS
PRESENTATION.
Intel, Intel logo, Intel Inside, Intel Atom are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and
other countries.
*Other names and brands may be claimed as the property of others.
Copyright © 2011, Intel Corporation. All rights reserved.
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Glossary
• CMS – (generic) Content Management System
• TMS – (generic) Translation Management System
• ITS – Intel Translation Service, generic title for
internal software that connect CMS with TMS
• Aggregation – gathering content, based on
metadata, for translation
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CCAP Marketing Solutions
June 16, 2011
The Challenge
• Intel purchases a new CMS
• Well-established translation process exists for
previous CMS’s
– HT content lives across multiple areas of repository
– MT translations are fast, low-touch and automated
• Large quantity of web content across Intel
– Many thousands of pages
– Low translation cost and fast time-to-market must be
maintained
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The Solution
• Hook up new CMS to existing TMS
• Create new translation processes based on
existing success
• Aggregate content using metadata
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What is Aggregation?
• A search using metadata to
gather content for translation.
• Related content is gathered at
the product level
<meta name
="product_mapping" content
= "3008, 3006, 24">
DB
.
Atom Processor = 3008
.
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Aggregation method used in 2007
Detects content additions and changes
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The Intel Translation Service (ITS)
CMS
•
•
•
•
•
•
Create Translation Sets (Schema sets)
Auto-launch translation jobs
Automatic change detection
Manual export feature
Can designate geo agency (non-TMS) files
Includes Online help and Training
TMS
MT Engines
Post-edit
Translation
Memory
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CCAP Marketing Solutions
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Author Activities (ITS User Interface)
Aggregate
Content
Create a content
set (schema set)
(Create schema)
View
Translation
Status Reports
Schedule
Translation
ITS Job Framework
ITS
Data
store
Content
&
Metadata
Add
Translation to
CMS
Send
English
content &
metadata
Receive
translated
files
CMS
Create /Assemble translated pages
Process translation
Request(HT/MT)
Portal
Machine
Translation(MT)
www.intel.com
MT Engines
Human
Translation(HT)
Translation
Memory
TMS
Create or Update a Schema…
Use TMS automatically,
export zipfiles, no TMS (for
geo agencies) and MT
Select a configuration to
choose languages, MT
processing, file formats,
TM, vendors, costing and
TMS workflow
Translation filesets can be
created from content in
any CMS lifecycle state
Search for content to
translate using metadata
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CCAP Marketing Solutions
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Create or Update a Schema Set
(Select files from the aggregated collection to translate)
Highly flexible
filter
Drag column header to easily
group by categories
Color coding shows different
states of selected files
User can preview any
aggregated chunk
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Create Job Processing Rule
Automatically send
updates to translation via
a configurable schedule
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ITS view of the job
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Translations automatically added to CMS
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ITS Online Help
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Quick example
• Translate English page to Spanish and Japanese
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English Page
1
Elements
2
3
4
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ITS Activities
Select the Elements & Target Language
Submit for Translation
Submit
Select
elements
and
language
for
translation
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CCAP Marketing Solutions
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Translated Web pages
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