Transcript Digital Marketing For Small Business

Digital Marketing For Small Business
Today’s Topic: Social Media Marketing
Social Media Marketing
A Definition Of Three Terms
1.“Social Media Marketing - is the process of gaining website traffic or
attention through social media sites…. programs usually center on efforts
to create content that attracts attention and encourages readers to share
it across their social networks.”
2. “Engagement Marketing: is a marketing strategy that directly engages
consumers and invites and encourages consumers to participate in the
evolution of a brand.”
3. “Experiential marketing is the live, one-on-one interactions that allow
consumers to create connections with brands.”
These all sound like corporate strategies
that small businesses can not afford!
Digital Marketing For Small Business: Social Media Marketing
Social Media Marketing
The Answer For Small Business
Provide a Socially Engaging Experience for our clients and future clients using
digital and non digital tools such as website automation, email marketing,
social media, text messaging, and even phone calls!
Website Automation
Email Marketing
Social Media
Text Messages
Digital Marketing For Small Business: Social Media Marketing
Phone Calls
Social Media Marketing
Provide a Socially Engaging Experience for our
clients and future clients using Social Media.
Five Key Principles To Social Media Marketing
1. Establishing social relationships is the first step creating new leads
2. Engaging social relationships consistently develops trust
3. Educating (posts) social relationships provides value that is attractive
Social Media
4. Encouraging (marketing) social relationships produces sales
5. Evaluating social relationships produces quality clients
Digital Marketing For Small Business: Social Media Marketing
Social Media Marketing
3 Helpful Social Media Tips
Using Your Website Blog To Engage Social Profiles
1. Select Topic: Research Your Niche, Key Words, and Competition (SEO)
2. Create Article: Include Engaging Images That Enhance Your Content
3. Publish To Your Website Blog: Name It Something Others Would Read
Blog Posts
4. Post To Your Social Network: Use
Social Media Marketing 
5. Link Back To Blog: Create Engaging Paragraph and Short-Link To Blog
6. Evaluate The Response: Using Your Website And Social Analytics
Digital Marketing For Small Business: Social Media Marketing
Social Media Marketing
3 Helpful Social Media Tips
Using Facebook Fan Page To Engage Personas
1. Login to Facebook as you: Normal Facebook Login Procedure
2. Use Facebook As Fan Page: Top Right Triangle (use FB as ….)
3. Find Fishing Hole: (search) find Fan Pages or groups where persona is
Facebook Tip
4. Engage Pages and People: Like and Comment on pages and people
5. Evaluate the social relationships produced
Digital Marketing For Small Business: Social Media Marketing
Social Media Marketing
3 Helpful Social Media Tips
Using Twitter As A Texting Platform
1. Login to Twitter: Normal Twitter Login Procedure OR
2. Search Your Niche by #: With Hashtags Search For Persona (#City #Niche)
3. Engage Persona: Heart, RT, or Direct Message (non spamish)
Twitter Tips
4. Evaluate the social relationships produced
Digital Marketing For Small Business: Social Media Marketing
Getting Found Online
Questions, Comments, Suggestions
Final Advice: Don’t Be Grumpy, Political, Or Stupid….
The World Is Listening!