Transcript Unified Messaging Marketing Requirements and Technical

Unified Messaging
Marketing Requirements and Technical Reality
VMA Vienna - May 2000
Manfred Seufert, E-Plus Mobilfunk GmbH
E-Plus Mobilfunk GmbH/Manfred Seufert/06.04.2017
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VMA 2000
Unified Messaging
Marketing Requirements and Technical Reality
Unified Messaging
- Two Magic Words • Everybody is keen on Unified Messaging...
• But if you ask 10 People what is Unified
Messaging?
You will get 20 different answers
• There are different answers for different customer
segments
E-Plus Mobilfunk GmbH/Manfred Seufert/06.04.2017
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VMA 2000
Unified Messaging
Marketing Requirements and Technical Reality
Unified Messaging
For Target Groups
• Unified Messaging needs to be tailored for your
customer base:
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“Mobile“ Business Customer
“Mobile” Private Customers
SoHo Customer
Fixed Line Customer
E-Plus Mobilfunk GmbH/Manfred Seufert/06.04.2017
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VMA 2000
Unified Messaging
Marketing Requirements and Technical Reality
Unified Messaging
- E-Plus Definition Access to all types of messages independent
from the terminal with intelligent message
handling.
You have new
messages:
2 Voice
1 Fax
3 E-Mail
E-Plus Mobilfunk GmbH/Manfred Seufert/06.04.2017
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VMA 2000
Unified Messaging
Marketing Requirements and Technical Reality
Unified Messaging
Modules
• Unified Messaging Mailbox
– Voice, Fax and E-Mail in ONE virtual Mailbox
– Message Filtering!
– Data Conversion
(E-Mail to Voice and Fax, Fax and Voice to E-Mail...)
– Integrated Notification
• Short Message Services
• Conferencing / Chatting
• Content Services
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VMA 2000
Unified Messaging
Marketing Requirements and Technical Reality
Unified Messaging
for „Mobile“ Customers
• Text-to-Speech for E-Mail Messages
– Filtering for Mobile Message Presentation
• Answer and Forward Fax and E-Mail Messages
via the Mobile
• Voice and Fax Message Handling via PC
– Create and Forward Voice and Fax Messages to
Voice- and Fax- Mailboxes
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VMA 2000
Unified Messaging
Marketing Requirements and Technical Reality
Unified Messaging
add-on value to portals
• Web Portal
• WAP Portal
• Voice Portal
Unified Messaging as a „stand-alone“ service will
not be successful!
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VMA 2000
Unified Messaging
Marketing Requirements and Technical Reality
Unified Messaging
Integration
„Classic“ Voice Mail Vendors have a high expertise
for high volume voice mail traffic
„Classic“ E-Mail Vendors have an excellent
expertise for internet messaging
To shorten the learning curve
bring both worlds together!
E-Plus Mobilfunk GmbH/Manfred Seufert/06.04.2017
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VMA 2000
Unified Messaging
Marketing Requirements and Technical Reality
Unified Messaging
Two Worlds come together
DO NOT FORGET SECURITY ISSUES
• First network service who connects the internet
directly to the telephony world
• Everybody expects hackers in the internet BUT
nobody expected hackers in an SS7
environment!
E-Plus Mobilfunk GmbH/Manfred Seufert/06.04.2017
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VMA 2000
Unified Messaging
Marketing Requirements and Technical Reality
Unified Messaging
Conclusions for E-Plus
You need partners with internet and telephony know
how who are willing to work together to customise
your solution
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VMA 2000