Transcript Sprint - Love My Credit Union

Love My Credit Union Rewards
Home Program Bundle
Overview
Overview
The Love My Credit Union Rewards Home program bundle offers credit union
members great discounts from Sprint, DIRECTV, ADT, and Allied Moving Services.
In addition to the great discounts for your members, your credit union is also eligible
to receive marketing reimbursements from the ADT program.
The program can help your credit union improve membership value and your bottom
line by linking the exclusive discounts to your core products and services.
2
Sprint
Member Discounts
•
10% off select regularly priced Sprint
monthly service
•
Waived activation fee and upgrade fees
(up to $36 savings each)
Business Discounts
•
15% off select regularly priced Sprint
monthly service
•
Waived activation fee and upgrade fees
(up to $36 savings each)
Credit Union Benefits
•
•
•
•
•
•
Marketing reimbursements for
participation is a great way for credit
unions to earn non-interest income
Effective tool to promote the addedvalue of membership
FREE marketing materials for statement
mailings, newsletters, website and lobby
distribution, and more
Unique member and business offers
available from Sprint
Sprint handles all member service needs
Opportunities to work with local Sprint
stores to support community businesses
ADT
Credit Union Benefits
Credit Union Member Discount
•
•
FREE ADT monitored home security
system* valued at $850
$425 in additional equipment exclusive
for credit union members
o
o
o
o
Glass break detector
1 additional wireless remote
3 additional door/window sensors
Fire and emergency panic alert
*With $99 customer installation and purchase of alarm
monitoring services
•
•
•
•
Effective tool to promote the addedvalue of membership
Link to home mortgages or HELOC
FREE marketing materials for statement
mailings, newsletters, website and lobby
distribution, and more
Marketing reimbursement of $50 per
new service activation purchased by
members
DIRECTV and Allied Moving Benefits
Credit Union Member Discounts:
•
Members can save $160 on new DIRECTV service
• $10 off monthly service for the first 12 months
• $40 rebate from the Love My Credit Union Rewards Program
•
Credit union members can save up to 60% on out-of-state and/or local
moving and storage needs.
Marketing Requirements
•
Quarterly member communication
– Complete at least one member communications each quarter for four quarters, annually.
If your credit union is also enrolled in the TurboTax program, it must be marketed in Q1 only in addition to the
marketing requirements for the Home bundle program. Please see the TurboTax marketing requirements
Member Quarterly Communication Tactics
 Quarterly paper statement inserts or e-statement onsert, must reach at least 95% of
members. (Text only statement messaging is not acceptable to meet requirement).
 Direct mail promotion to at least 75% of members.
 Quarterly newsletter article and/or ad, must reach at least 95% of members.
 Email marketing message – can be used to fulfill one quarterly requirement if credit union will
email to at least 50% of members. If credit union will email to 75% or more members, this
tactic can be used multiple times.
 Program banner and URL link on home banking/online banking pages for at least one
quarter. Can only be used to fulfill one quarterly marketing requirement. This option is in
addition to the web banner requirement.
 Sprint ONLY Additional Option
 Invite Sprint (through CUSG) to participate in the credit union's member day event at the
credit union - providing Sprint space to set up information. (Must have a member base of
at least 5,000 members).
6
Marketing Requirements
•
Website Promotion
– Multi-partner banner placed on credit union website, preferably home page,
within 30 days of enrollment and continuously thereafter.
•
Lobby Promotion
– Place program lobby materials (paper or digital) in all credit union lobbies
within 30 days of enrollment and continuously thereafter.
•
Employee and SEG Communication
– Include program information in human resources new hire and employee
group packets within 60 days of enrollment and ongoing thereafter.
7
Additional Marketing Suggestions
•
Additional banner location suggestions
 Sprint, DIRECTV, ADT
• Member discount page
• Member benefits page
• Home equity loan page
• Home mortgage page
• Home banking page
•
Additional Communication Tactics
 Utilize social media to enhance quarterly marketing requirement i.e. Facebook,
Twitter, Blog, mobile app marketing
8
Marketing Reimbursements
•
•
Sprint
– 2014/2015 Contract Year = October 1, 2014 through December 31, 2015
– First year participating credit unions will be paid a percentage of their
marketing reimbursement pool portion, as outlined below, based on the initial
quarter that the credit union completes the initial quarterly member
communication item of the credit union's choice:
• Quarterly Mailing Month = % of marketing reimbursement
– October 2014 = 100%
– November/December 2014/January 2015 = 80%
– February/March/April 2015 = 60%
– May/June/July 2015 = 40%
– August/September/October 2015 = 20%
– After October 2015, eligible for 100% for the 2016 year
ADT
– Credit union is eligible to receive $50.00 per member purchase of each new
ADT home security services
9
Marketing Materials
•
•
CUSG provides FREE marketing
materials and marketing support
to all enrolled credit unions
Marketing materials include
– Website banners
– Lobby materials
• Paper and digital
– Statement inserts
– Email messaging
– eStatement, onserts and
messaging
– Newsletter messaging
– Social media messaging
10
Enroll Today
• Visit the Partner Center at LoveMyCreditUnion.org and click
on MyDashboard to enroll
11
Learn More
•
Subscribe to our monthly Love My Credit Union Rewards newsletter
•
Visit our exclusive Partner Center site for credit unions and
leagues/LSCs
•
We have a dedicated team of Client Service Representatives, Client
Managers, and National Business Consultants, all here to serve you.
Contact us at [email protected]
12